Exhibitors Herald (Dec 1924-Mar 1925)

Page scan 000466 from Exhibitors Herald

Record Details:

Title:
Exhibitors Herald
Date:
Dec 1924-Mar 1925
Volume:
Exhibitors Herald (Dec 1924-Mar 1925)
Leaf #:
000466
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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28 EXHIBITORS HERALD January 17, 1925 VIRGINIA THEATRE I VIRGINIA THEATRE AilCSOGRAJt } WEEKLV GERALD CRANSTON S LADY / *=HRISTM \ iJCRF-FriM; LEWIS STONE-ANNA 0 NILSSONI INEZ FROM HOLLYWOOD trf«22!a^ Theatre \\ *MeV>chers WaciU to M* kiddie in New Heven «o ki* Tuit here. He will establish reception headquarters in the lobby of the II Ce S°'^ ^ He hea broufht with hin en enonnoua queotitj of loTtend novcilio ead to eeoh cblU etteodinf the Bietinee perfomeace on Seturde^. Oecember 20th; ead Tueader end Wedneadey. Dec. 23rd. or 24tb. Santa Claus will give FREE Beautiful Toys auch ec YELLOW DOCS DOMINOES ACCORDINS *'’*esejvi ROLY POLY KITCHEN SETS MAGNETS WATCHES FLITTES NOTE BOOKS GAMES DOLLS HARMONICAS BAND BOXES SEWING BASKETS TRUMPETS VIOLINS NECKLACES MONKEYS SLATES. Etc. He will e peraonel lour the city on Thuradey end Friday. Deceasber 18 ead 19 end oa Moadey, December 21 . WaUh Stop Greet ^aby Oltand ^heatr^ I EASTMAN I i TH E ATR.E 1 RIALTO THEATRE PROGRAM Week Beginning Deeemhcr Ml. 1924 DECEMBER 1924 WE WISH YOU A HEERY CHRlSTnAS RIALTO THEATRE Jflcrrn (CItristmas PocahahtAS, Iowa WHAT SHOWMEN ARE DOING TO GET BUSINESS: Top — Marion (Ind.) Theatre Co., Virginia, Champaign, III., and Olympia, New Haven, use “Theatre Ads for the Year’s Holidays” from Holiday Number of the “HerzJd” in their house organs. Center: Xmeis herald, subject of H. Browning’s letter. Left: Insert from program of Me Vickers, Chicago. Right: A. A. Pratt’s house organ, discussed in his letter. Below, left: New house organ submitted and described by Frank Burns. Center: Two pages from Pace & Bouma’s house organ, subject of their letter. Right: Front cover of Eastman theatre house organ, holiday issue. Turn to pages 31 and 32 for letters from showmen illustrated above.