Exhibitors Herald (Dec 1924-Mar 1925)

EXHIBITORS HERALD 43 January 17, 1925 Boosts Jenkins for State Game Warden I am sending you my picture and if you think it won’t make the rest of the “Herald Only” Club green with envy you might take a chance and publish it. I just want to show up those other birds who have been parading their good looks. I’ll bet when J. C. sees this he’ll start dolling up, getting his hair marcelled and everything. By the way, we are boosting Jenkins for State Game Warden. Here’s hoping he gets the appointment. F. J. O’HARA, Community theatre, Elgin, Neb. So that’s why J. C. has been too busy to write. (Thanks, F. J., for the information.) Looks like the only way to get him back to F. J. O’HARA his typewriter is to get him this appointment. Will the Nebraskan^ present please get busy and see that this is taken care of? Now, all together, let’s make it a landslide. I EXHIBITORS HERALD, 407 S. Dearborn St., Chicago, 111. Gentlemen: I wish to join the “Herald Only” Club formed by contributors to your “What the Picture Did For Me” department. (Exhibitor) (Theatre) I (City) (State). L. Deyo, Miers theatre, Schoharie, N. Y. — General patronage. THE MAILMAN, with Ralph Lewis. — Strong drama, well directed, and excellent acting, but was a flop at the box-office and pleased only a small i)ercentage, the complaint being that the "sob-stuff” was spread on too thick. — Y. M. C. A. theatre, Morenci, Ariz. — General patronage. FASHIONABLE FAKIRS, with Johnnie Walker.. — Not much to it. Don’t see why they wasted film on this. If you have this bought, be sure you have a good short subject with it, or you will want to hide when your patrons come out. Five reels. — J. W. Andresen, Rialto theatre, Cozad, Neb. — General patronage. CRASHING THROUGH, with Harry Carey.— A fair Carey for those who like western stuff. Weather 20 below and gross receipts the same. Six reels. — G. F. Rediske, Star theatre, Ryegate, Mont. — Small town patronage. WESTBOUND LIMITED, with Ralph Lewis. — Poor business on account of cold weather, but the picture is O. K. It starts at the beginning and continues to the end. No padding. Seven reels of entertainment. — Robt. L. Anderson, Olympic theatre. Forks, Wash. — Small town patronage. First National BORN RICH, with Bert Lytell. — A modern story done up fine. The cast enters into this with a spirit that puts it over. It will make good entertainment for most everyone, and is very apt to please. It is very lavishly made, with no expense spared to the making of this one. Seven reels. — W. H. Brenner, Cozy theatre. Winchester, Ind. — General patronage. HER NIGHT OF ROMANCE, with Constance Talmadge. — Here’s a picture that just couldn’t be any better. Lots of comedy and funny situations. By far the best picture Connie ever was in. Ran it Thanksgiving to a more than pleased audience. — Mrs. Frank Paul, Marvel theatre, Carlinville, 111. — General patronage. SANDRA, with Barbara LaMarr. — A picture that is enhanced by splendid presentation of the star, and I believe that this production has placed Barbara LaMarr firmly in the front ranks of stardom, and, if placed in a story that will lend itself as better film material than does “Sandra,” I believe she will be a knockout. We did wonderful holiday business three days with “Monsieur Beaucaire” as opposition. Eight reels. — W. H. Brenner, Cozy theatre, Winchester, Ind. — General patronage. SANDRA, with Barbara LaMarr.: — Barbara does too much posing and mouth puckering. The director undoubtedly let her run loose in this. You won’t get many compliments on “Sandra.” — Mrs. Frank Paul, Marvel theatre, Carlinville, 111. — General patronage. SANDRA, with Barbara LaMarr. — Showed this picture just before holidays. Seems like they didn’t want any show. Can’t class it with “The White Moth.” — J. May, Grand theatre, Shawneetown. 111. — General patronage. CLASSMATES, with Richard Barthlemess. — Very good. West Point scenes were both pretty and interesting, but Dick’s leading lady is not half way good to look at. Note the walk. Dick was never given good support. First Dorothy Mackaili and now Miss Evans. Don’t know which is the worst. Hope his wife will be better. — Mrs. Frank Paul, Marvel theatre, Carlinville, 111. — General patronage. SUNDOWN, with a special cast. — Here is a meritorious Western. The theme is based upon a fact — not a bit of fiction. It is the story of the passing of the big cattle ranches. A fact that is slowly but surely being realized. This picture was for the most part made in this country and along the Mexican border. Brother managers can go the limit. It is a real picture, devoid of “hokum” or “buncombe.” We had many patrons say. “Well this is far superior to ‘The Covered Wagon.’ ” However, it is another story and managers can play it for all they are worth because it will make good for them. Nine reels. — Giacoma Bros., Crystal theatre. Tombstone, Ariz. — General patronage. CHRISTINE OP THE HUNGRY HEART, with Florence Vidor. — First National better take this and bury it. Exhibitors would be better off. Such a picture is enough to disgust anyone. — Mrs. Frank Paul, Marvel theatre, Carlinville, 111. — General patronage. ABRAHAM LINCOLN, with George Billings. — This is one of the greatest productions of all times. It will rank among the best. All good theatres must show it. Public greatly pleased with it. — E. W. Swarthout, Palace theatre, Aurora, Ind. — General patronage. ABRAHAM LINCOLN, with George Billings. — This is a picture everybody should see. Of course, the guys that are yelling their heads off for better pictures and censorship, as usual, won’t see it. They yell for good and better pictures and pray they won’t get better, for then they would have nothing to do. I received more favorable comments on this than any picture I ever played. They even stop and grasp your hand and pat you on the back. Some feeling. If you never had the experience, show this. I ran “The Birth of a Nation” last week, and it needs no comments.