Exhibitors Herald (Dec 1924-Mar 1925)

Page scan 000620 from Exhibitors Herald

Record Details:

Title:
Exhibitors Herald
Date:
Dec 1924-Mar 1925
Volume:
Exhibitors Herald (Dec 1924-Mar 1925)
Leaf #:
000620
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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38 EXHIBITORS HERALD January 31, 1925 Howard Elinor Glyiv's Flojorng Story^ A Toma.do of Cove ^ Oftf EjccitiiMROTumcc <?f RccWcds umara'*» The enliir»]line ■^ \ romance of the k3l\ lovely Jamara HBs \ and the reck* A leu, fascinat njL U ing panlJter* like pnncr. U'ctrh them niahc Love John Giibert Pringle BETTY BRONSON Pekn^Rwi Poll’s MAJESTIC Theatre COMING SUNDAY VANCE COMING SOON PRICES LARRY SEAMON MU.E. AMAUA & CO. SAMOK NOVAESO ENID BENNETT WALLACE BEEEV Beginning Sunday BETTY BBONSON ERNEST TORRENCE i^st Talked ofJHctwe of the Season — James M. Barrie^ Betty Ebjdkson NCf^tltT BRCNON 'Tip<y1‘D th« photoplay editioa of MXE. AMAUA CMIPANY PETER PAH Beginning SUNDAY, JAN. 4 Pofomuai: II Jp. IfOO, ZJO. 4:15. S*!. 7J0, 9:15 WISHES YOU ALL A HAPPY NEW YEAR m V/lut Mr. Gmey. Fonner Muufcr of the Bijeo [ j m Thestre, New Havea, Hu to Say About “PETER ^ PAfii^hovra Here Neit Week. -r£ P ^ uniwN ■ I.-' telMram WHAT SHOWMEN ARE DOING FOR “PETER PAN”— Ads reproduced above illustrate letters in the “What Showmen Are Doing to Get Business” column constituting a comprehensive campEiign book for the ParEunount picture. Contributors of these letters are: Perry Spencer, Howard theatre, Atlanta; Eldrid Fisher, Strand theatre, Lexington; Maurice A. Fox, American theatre, Terre Haute, and M. Rosenthal, Poli’s Majestic theatre, Bridgeport, Conn. Their letters are the first received in response to this department’s suggestion that showmen take advantage of Paramount’s simultaneous issuance of the picture throughout the country to build up an exploitation reference record for second run theatres.