Exhibitors Herald (Dec 1924-Mar 1925)

EXHIBITORS HERALD 59 January 31, 1925 “What the Picture Did For Me” VERDICTS ON FILMS IN LANGUAGE OF EXHIBITOR Copyright, 1924 This is the original exhibitors’ reports department, established October 14, 1916. Beware of cheap, misleading imitations. “IV hat the Picture Did for Me” is the one genuine source of exhihitor-ivritten box office information. Address: “What the Picture Did for Me,” EXHIBITORS HERALD, 407 South Dearborn Street, Chicago, III. Associated Exhibitors THE COURTSHIP OF MILES STANDISH, with Charles Ray. — While I only saw a little of this picture, I believe it is better than various reports would indicate. I paid more for it than it was worth, and, as a consequence, lost some money, but in justice to Charles Ray will say that I did not lose as much as I expected to lose. — C. R. McHenry. Rosewin theatre, Dallas, Tex. — Neighborhood patronage. RACING LUCK, with Monty Banks. — Fair biz and tickled ’em pink. This is about as good as most of the Lloyds. — Roy W. Adams, Pastime theatre, Williamston, Mich. — General patronage. THE MIRACLE MAKERS, with Leah Baird.— This picture is like all Leah Baird pictures. Very well done and her acting is perfectly satisfactory, but her drawing power is about 70 per cent in my house. — C. R. McHenry, Rosewin theatre, Dallas, Tex. — Neighborhood patronage. THE YANKEE C ON S U L, with Douglas MacLean. — Not up to “The Hottentot” or "Going Up,” but good enough. All but the print. Slim biz on Sunday and Monday. — Roy W. Adams, Pastime theatre. Mason, Mich. — General patronage. THE YANKEE C O N S U ly, with Douglas MacLean. — Very good comedy drama which drew about as much as the usual MacLean picture. Don’t think it as good as some of his previous pictures. It has good box office value. — C. R. McHenry, Rosewin theatre, Dallas, Tex. — Neighborhood patronage. CLOUDED NAME, with Norma Shearer. — All there is to this picture is the star. The class of picture will not draw here, and deliver me from any more of them after I finish this contract. Don’t buy any of this stuff if you don’t want to get fooled. Just a lot of junk wished off on me, is all I can say. Five reels. — Chas. E. Lawrence, Star theatre, Tuckerman, Ark. — General patronage. UNSEEN HANDS, with Wallace Beery. — A very poor hunk of limberger, which I am very glad to report only a few people saw. — C. R. McHenry, Rosewin theatre, Dallas, Tex. — Neighborhood patronage. GRANDMA’S BOY, with Harold Lloyd. — Just fine. They simply raised the roof. Large attendance and good comments. Five reels. — Mr. and Mrs. E. Fox, Princess theatre, Obion, Tenn. — General patronage. THREE MILES OUT, with a special cast. — In spite of the good reports in the "Herald” on this picture, I am obliged to report that it only drew 70 per cent of the normal Friday night in my house. Personally, did not think much of iL — C. R. McHenry, Rosewin theatre, Dallas, Tex. — General patronage. WHEN A GIRL LOVES, with Agnes Ayres. — Agnes Ayres under capable direction is not so bad. Under the direction in this picture and with the story in which she had to work — well, she must feel badly herself. I class this as one of the poorest I have ever had to sit through. — C. R. McHenry, Rosewin theatre, Dallas, Tex. — Neighborhood patronage. F. B. 0. BROKEN LAWS, with Mrs. Wallace Reid. — Great pipture. Drew fine, but not as good as “Human Wreckage.'* Don't mean the picture isn't as good as “Human Wreckage." It's better. Ticket Sale forWeek Is 63.3% Good Business is 63.3% good, according to exhibitors’ box office reports received this week. Wish everyone could see it. Seven reels. — F. A. Brown, Amus U theatre, Frederick, Okla. — General patronage. THE AIR HAWK, with A. L. Wilson. — If you are looking for thrills, this has a plenty. A good program picture for the Brush Hog town. (“Brush Hog” means in the stix, or the small town like mine.) Five reels. — W. L. Landers. Gem theatre, Batesville, Ark. — General patronage. THE NO GUN MAN, with Lefty Flynn.— I consider this one better than "Millionaire Cowboy.’’ Pleased all. There is enough comedy in this to put it over. Five reels.— C. L. Brown, Dreamland theatre. Fullerton, La. — Small town patronage. CHEAP KISSES, with Cullen Landis. — Some thought it neat, others not so neat, but it was well liked and it has a good story. Lillian Rich is good in this, but Cullen Landis could have been someone else. Seven reels. — F. A. Brown, Amus U theatre, Frederick, Okla. — General patronage. THERE’S MILLIONS IN IT. with a special cast. — Would rate this as very ordinary. Nothing to set the world on fire or send them out talking about it. Played with the second series of “Fighting Blood" and it got by. Six reels. — Paul B. Hoffman, Legion theatre. Holyrood, Kan. — Small town patronage. VANITY’S PRICE, with Anna Q. Nilsson.— A real little program picture. Drew fair, but not the picture’s fault. Six reels. — F. A. Brown, Amus U theatre. Frederick, Okla. — General patronage. LAUGH AT DANGER, with Richard Talmadge. -The story is so impossible that patrons gave us the razz, but at that seemed to enjoy the stunts. He saves the United States fleet from destruction in this one by taking a shot at the death ray machine. Six reels. — Ray & Kundert, Empress theatre, Beresford, S. D. — General patronage. FOOLS IN THE DARK, with Patsy Ruth Miller.— Good picture full of entertainment. Plenty of comedy in it. Will be well enjoyed by entire audience. You can put out some extra advertising and raise your prices. Seven reeis. — H. G. Stettmund, Jr., Odeon theatre. Chandler, Okla. — Small town patronage. THE MILLIONAIRE COWBOY, with Lefty Flynn. — Another rotten one with a poor story. Just 6,000 feet of film wasted. Flynn’s a fine poser, if you like posing. Five reels. — W. A. Clark, Jr., Castle theatre, Havana, 111. — General patronage. LIFE’S GREATEST GAME, with Johnnie Walker. — A good melodrama woven around big league baseball. Not up to standard of Emory Johnson’s previous productions, because its appeal is limited to those who take some interest in baseball. Business good, but not as good as we expected. — John W. Hawkins, Capitol theatre. New Bedford, Mass. — General patronage. MESSALINA, with a special foreign cast. — A massive foreign made spectacle in eight reels. Well acted and containing the biggest and best handled mob scenes I have ever seen in pictures. Like most all foreign made historical features, there are scenes in this one which might be con NATIONAL SCREEN SERVICE Inc. NEW YORK CHICAQO LOS ANGELES