Exhibitors Herald (Dec 1924-Mar 1925)

60 EXHIBITORS HERALD January 31, 1925 Bidered suggestive by certain members of any American audience, yet there are no really bad situations in the entire production. I would advise my brother exhibitors to buy this at a reasonable price and date it for a short run. I advanced prices, as is my custom with all really big pictures, because I am of the opinion that people appreciate them the more for having to pay more for them. No one raved over this picture, neither did any one complain or walk out. as is usually the custom on this type of screen entertainment. It seemed to get over in pretty good shape with all classes. The chariot race one-sheets are exceptionally flashy and with a little extra noise will surely pull in a crowd. The chariot race in the film is good and there are also some other thrills that will help to entertain the regulars. I bought it at a fair price, did some extra advertising, used the big beautiful lobby paintings, pulled them in and made considerably more than average profits. — Harry Holland, Bishop theatre. Bishop. Cal. — General patronage. PHANTOM JUSTICE, with Estelle Taylor.— Entertaining and well staged crook drama with an unusual plot. A surprising ending that brought down the house. Not extraordinary, but will please the majority if you can get them in. Title had no pull here. Seven reels. — F. E. Schulz, Y. M. C. A. theatre, Morenci, Ariz. — General patronage. THE WHITE SIN, with a special cast. — Good picture. Pleased all on Sunday. — Liberty theatre. Condon. Ore. — Small town patronage. THUNDERING HOOFS, with Fred Thomson.— This is one of the best of this star that we have shown so far. They sure are full of pep. Five reels. — C. V. Anderson, Oak theatre, Oakdale. Neb. — General patronage. HIS FORGOTTEN WIFE, with a special cast.— A very appealing picture, as well as a good story, which should please any audience. Madge Bellamy and Warner Baxter do some mighty fine acting in this picture. Seven reels. — W. A. Clark, Jr., Castle theatre, Havana. 111. — General patronage. THE SPIRIT OF THE U. S. A., with Johnnie Walker. — While this is good, we consider it the poorest Emory Johnson we have played. Not as big as the price we paid for it. Did not draw well, and so we lost money on it. People are fed up on war stuff, anyway. Eight reels.— C. E. Johnson, Paramount theatre. Gibbon. Neb. — General patronage. A GIRL OF THE LIMBERLOST, with Gloria Grey. — This picture was a good drawing card, due largely to the popularity of the book. But as a whole it will please the majority, although it’s only a program picture. Six reels. — W. A. Clark, Jr., Castle theatre, Havana, 111. — General patronage. A GIRL OF THE UMBERLOST, with Gloria Grey. — Here is what I call a 100 per cent picture. It is jiist the kind of a picture that will please everyone, and some said the part with the "drunk hogs” is worth the price of admission. Six reels. — John Travis, Doric theatre, Erie, Kan. — Small town patronage. A GIRL OF THE LIMBERLOST, with Gloria Grey. — Had to play this as a substitute on the Saturday before Christmas. Consider it a very good picture, but, on account of the conditions, I lost heavily. Seven reels. — C. R. McHenry, Rosewin theatre, Dallas, Tex. — Neighborhood patronage. AMERICAN MANNERS, with Richard Talmadge. — This is an exceptionally good action picture. Best of this star to date, although the others were fine. Lots of comedy and a good story. This star is very popular here with all classes of people. I am sure this picture pleased 99 per cent. Six reels. — Chas. E. Lawrence, Star theatre. Miles, Tex. — General patronage. YANKEE MADNESS, with George Larkin. — A good program picture with some good stunt stuff. Five reels. — P. G. Estee, S. H. theatre, Parker, S. D. — Small town patronage. LIGHTS OUT, with a special cast. — A dandy picture. A good mystery drama with some extra good acting. Crowd sure enjoyed it. Tell them to come on time and they will enjoy it more. — P. S. Stallings, Majestic theatre. Bowie, Tex. — Small town patronage. THE SILENT STRANGER, with Fred Thomson. — This one is about the best of the first series, although they were all good and satisfied. Five reels. — H. J. Eagan, American theatre, Wautoma, Wis. — Small town patronage. THE FIGHTING SAP, with Fred Thomson.— Very satisfactory program. — Bert Silver, Silver Family theatre, Greenville, Mich. — General patronage. THE FIGHTING SAP, with Fred Thomson.— Like all the other Thomson pictures, there is only one kind of report to make, and that is to say good. Five reels. — John Travis, Doric theatre, Erie, Kan. — Small town patronage. THE FIGHTING SAP, with Fred Thomson.— Did not have a very large crowd at this one, but not the fault of the picture. Plenty of ac tion around a mine in the West. Will go over best in small cities. Five reels. — C. O. Peterson, Royal theatre, Saxon. Wis. — Small town patronage. THE FIGHTING SAP, with Fred Thomson.— This one ranks with "North of Nevada.” Very good. Plenty of action and thrills. Thomson is a real athlete, but not an actor. However, he seems to please, so I can’t find fault. — Mrs. W. J. Carter, Maxine theatre. Croswell, Mich. — Small town patronage. GALLOPING GALLAGHER, with Fred Thomson.— This was my third Thomson. As a Western. does not draw well in my house, it did not draw nearly so much as either of the two previous pictures. Five reels. — C. R. McHenry, Rosewin theatre, Dallas. Tex. — Neighborhood patronage. THE MASK OF LOPEZ, with Fred Thomson.— This is the first of these Thomson’s we have run and understand it is the first one of the series. We have noticed that most all reports on these pictures are all to the good, but they would have to be a lot better than this one was before we would waste much time lauding them. If your patrons like cheap melodramatic Western stuff, with not much story and very poor photography and some poor directing, why feed them this. Some of the roughnecks said it was fine, but this kind keeps away the patrons that enjoy a real picture. Have a couple more to run and hope they are some better than this one. But if you like Westerns it will get by all right. Five reels. , — Crosby & Schwierske, Rex theatre, Colby, Wis. — Small town patronage. THE MASK OF LOPEZ, with Fred Thomson. — Well liked by the few that came out to see this. Six reels. — G. F. Rediske, Star theatre, Ryegate, Mont. — Small town patronage. THE MASK OF LOPEZ, with Fred Thomson.— Fourth Thomson played. One hundred per cent entertainment and almost 100 per cent box ofiice value. Five reels. — C. R. McHenry, Rosewin theatre, Dallas, Tex. — Neighborhood patronage. THE DANGEROUS COWARD, with Fred Thomson. — Another good Thomson Western. Hope he keeps it up. Five reels. — J. W. Andrescn, Rialto theatre, Cozad, Neb. — General patronage. THE DANGEROUS COWARD, with Fred Thomson. — This is the fifth picture of Thomson’s played in my house. Outdrew any other Thomson picture. Apparently pleased them better than any other picture, and I would like to have some more of his pictures if I could get them without buying all of Lefty Flynn’s and Richard Talmadge’s, but I won’t do that even to get Fred. Five reels. — C. R. McHenry, Rosewin theatre, Dallas, Tex. — Neighborhood patronage. THE SILENT STRANGER, with Fred ’Thomson. — This was my second Thomson picture. Brought better than the first. Pleased better, and this boy is fast making himself a name in pictures. Five reels. — C. R. McHenry, Rosewin theatre, Dallas, Tex. — Neighborhood patronage. THE FAIR CHEAT, with Dorothy Mackaill. — A good comedy drama that will please average patrons. Six reels. — S. G. Fry, Palace theatre, Omaha, Tex. — General patronage. AFTER THE BALL, with a special cast. — One of the best we have run in a long time. The best of comments from everyone. Seven reels. — W. D. Patrick, Strand theatre, Dothan, Ala. — General patronage. AFTER THE BALL, with a special cast. — Drew good business one night with this and it’s an average good picture and should draw on account of popularity of that old song, "After the Ball Is Over.” The end was cut out, which your patrons don’t like. Seven reels. — W. A. Clark, Jr., Castle theatre, Havana, 111. — General patronage. AFTER THE BALL, with a special cast. — Good picture and pleased big business two days. Seven reels. — W. D. Patrick, Strand theatre, Florala, Ala. — Mixed patronage. NORTH OF NEVADA, with Fred Thomson.— First Thomson that I played. Pleased. Brought better than I exi)ected. Regarded about 85 per cent box office value. Five reels. — C. R. McHenry, Rosewin theatre, Dallas, Tex. — Neighborhood patronage. NORTH OF NEVADA, with Fred ’Thomson.— Like all the series, this one was good. Oar patrons consider Silver King the best horse on the screen, and our customers frequently ask when we will have him again. Thomson and Silver King make the best drawing card we know of at the present time. Five reels. — C. E. Johnson, Paramount theatre. Gibbon, Neb. — General patronage. WILSONWETHER ALD, Inc. presents THE WHITE MICE by RICHARD HARDING DAVIS IN NATURAL COLOR BY THE NEW KELLEY COLOR PROCESS •VmcuJ kr EDH AKD H. gRIEFIlH WILSON -WETHERALD. Inc. 2 5 VV’oi 43rd Street New York Ciiv COMING