Exhibitors Herald (Dec 1924-Mar 1925)

Page scan 000671 from Exhibitors Herald

Record Details:

Title:
Exhibitors Herald
Date:
Dec 1924-Mar 1925
Volume:
Exhibitors Herald (Dec 1924-Mar 1925)
Leaf #:
000671
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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January 31, 1925 EXHIBITORS HERALD 3 Publisher’s Announcement BETTER THEATRES, in a new and improved form, is presented in this issue to the motion picture industry and allied interests. After several years of thorough study of the held, its requirements and its possibilities, BETTER THEATRES as a complete and integral section HERALD was decided upon as the best and most constructive means of serving, effectively and completely, all of the varied factors interested in the construction, decoration and equipment of motion picture theatres. This new BETTER THEATRES will he a section, complete in itself, published every fourth week and included without additional charge in the wrapper which carries the HERALD to every subscriber. Theatre owners will hnd that this complete supplement supplies full and accurate data and information with respect to construction, equipment and decoration. It will be found a valuable source of proht-mahing facts and hgures and it will prove to he of great assistance to exhibitors in showing them the way to the best solution of problems incidental to the construction, equipment and decoration of theatres. Guided by the successful publishing standards of the HERALD, BETTER THEATRES will be an authority on the subjects with which it is concerned. It will be interesting and informative in text and its typography will be consistently effective. • I BETTER T HE AT RES m its new and improved form is dedicated to the service of all who are interested in the physical aspect of motion picture theatres; it is committed wholeheartedly to the ideal of assisting theatre owners to advance their buildings in keeping with the advancing art of the motion picture and in keeping with the deman ds of the public for better and finer places of amusement. MARTIN J. QUIGLEY.