Exhibitors Herald (Dec 1924-Mar 1925)

30 BETTER THEATRES SECTION OF January 31, 1925 THE ON BROADWAY (42ND TO S9TH STREET) RIALTO THEATRE uses “HAFTONE’ CRITERION uses “HAFTONE LOEW’S NEW YORK uses “HAFTONE’ LOEW’S N. Y. ROOF ^STRAND uses “HAFTONE’ CAPITOL uses “HAFTONE’ RIVOLI uses “HAFTONE’ PICCADILLY uses “HAFTONE COLONY uses “HAFTONE’ COSMOPOLITAN uses *Not Equipped with “Haftone” “HAFTONE’ This List Includes All the Exclusive Picture Houses in New York’s Great Theatrical Centre RAVEN SCREEN CORPORATION 345 West 39th Street New York City, N. Y. The SUPREME Heater Patented Supreme Heating for your theatre assures quick, uniform heating at a real saving ;Vo danger of freeze-up. jVo floor or aisle space occupied. Excellent Ventilation, yoiseless^ Dustless^ Economical operation. Write us Today. SUPREME HEATER & VENTILATING CORP. 1522 Olive St., St. Louis, Mo. Make Smooth Ch ange-Overs Easily! From any point in the booth, operator can make a smooth, lightning changeover from one machine or stereopticon to any other, simply by pressing a button. Automatic action, absolutely sure. Will not wear out, gives years of service. The STRONG Change-Over ELECTRIC AUTOMATIC has been adopted by leading representative theatres: McVickers, Balabaji & Katz, Orpheum Circuit, and others. Assures a perfectly cued program. Increases operator’s efficiency. Set for 2 Machines, $25.00 Money-back Guarantee ESSANNAY ELECTRIC MEG. CO. 1012 10th Ave. Maywood, 111. Just Push a Button Lighting — Decorative and Theatrical {Continued from Page 28) ible instrument, capable of producing effects of a much wider range and more varied interest than the earlier one. But with Mr. Wilfred every end is only a beginning of something better, and he would be the last to claim that he had attained to anything approaching finality in the revelation of the beauty and mystery of colored light. * * * Mr. Wilfred has supplied me with the following data on the evolution of the Clavilux, which is the name he has given to his instrument of projection: Model B (used at the Neighborhood Playhouse), weighed 2,000 pounds, contained a battery of eight rheostats and required several days to set up. The light was thrown upon enormous panels of ground glass. Model C, the next portable three-manual Clavilux, traveled in four trunks of 240 pounds each. Here the rheostats were replaced by shutters of special design, permitting instantaneous full intensity flashes of 1/lOOth part of a second duration, a feat impossible with switch or rheostat. Model E, five manual Clavilux, which will be used in recitals during the coming season, is built entirely of aluminum, and while two manuals have been added, the total weight has been decreased by 370 pounds. This instrument can be played thirty minutes after its arrival at the stage door. Mr. Wilfred’s aim has been and is to bring a new art into being through the use of light, employing the three necessary factors, form, color and motion, as a means of emotional expression. This I think he has achieved, however far short of his own ambitions he has fallen, or however far below his own and others’ future accomplishment. Is a Stage for the Small 'Theatre an Asset {Continued from Page 26) necessary for the small stage, especially to begin with. One of the most economical stage settings to mask the picture screen is a satine cyclorama. This may be used for many vaudeville acts, and often the cyclorama and one olio will take care of any ordinary vaudeville act. In addition, one may have a palace and a garden set, if desired. The installation of a curtain motor which controls the drops from the projection room is a valuable asset to a house where no stage help is provided. Sufficient footlights and border lights and box should be provided to properly light the stage, and to produce the desired color effects. These may be arranged so that they are controlled from the projection room. The number of borders and size of the border lights is governed by the size of the stage. Dressing Rooms: The number of dressing rooms is generally determined by the size of the theatre and no set rule can be laid down here. In an ordinary small theatre, however, three or four dressing rooms should be sufficient. Conclusion : In conclusion, since a stage is not a luxury, but a great help toward boosting business in a dull season, and since it is often impossible to add a stage after the building is completed, without practically tearing the building down, even if you intend to build without the stage now, have your architect make provision for a future stage, so that if you feel justified, you may complete it at a later date.