Exhibitors Herald (Dec 1924-Mar 1925)

32 BETTER THEATRES SECTION OE January 31, 1925 We Invite Comparison Before You Buy MODEL C (PATENTS APPIJED FOR) Try One in Your Own Theatre Upon the request of any responsible exhibitor in the United States we will arrange to have our equipment installed in his theatre on trial for thirty days free of charge. Stereopticon with Automatic Slide Changer is the Last Word in Projection Equipment American Reflecting Arc Corporation 24 MILK STREET BOSTON Hfede in u. s. A. MASSACHUSETTS EDWARDS SHEET METAL MARQUEES or CANOPIES For use over entrances to theatres, hotels, cafes, store buildings, etc. A work of art and they have the massive and ornamental appearance of cast iron, at but a fraction of the cost. Furnished complete, easy to erect — Made of galvanized iron or copper in any style or size desired. Shipped in largest convenient sections, with glass packed separately. Our large catalog showing complete line Marquises or Canopies, Balconies, Cornices, Theatre Fronts, Signs, Skylights, Metal Roofing, Metal Ceilings and Walls, etc., sent free on request. The Edwards Manufacturing Co. 409-459 East Fifth St. Cincinnati, Ohio The World’s Largest Manufacturers of Metal Roofing, Metal Shingles, Metal Spanish Tile, Metal Ceilings, Metal Garages, Portable Buildings, Rolling Steel Doors, Partitions, etc. Correct Design Saves $15,000 to Builder of Small Theatre (Continued from Page 29) “When a contractor draws his plans, he is his own judge, jury, and executioner and owing to the average owner’s unfamiliarity with blueprints and construction methods, he can leave out many items which the owner later cannot force him to furnish within the cost ot his contract, as they are not shown on the drawings, and these items therefore enter as “extras,” swelling the cost of the building far above the contractor’s original estimate. “The matter of lighting a small theatre is as important an item as any in the whole building, and one which is almost invariably overlooked by any builder or architect who has not had experience in this line of work. “The experienced theatre architect arranges the lighting so that the controls are simple, and the distribution is such that the cost of maintenance is small, and while he does not skimp on the first cost, the saving appears in the operation of the lights in a very short time. This is only one of the numerous items which enter into the proper design of a theatre, either large or small. “The standard fee for working plans for a theatre, regardless of size, is five per cent of the cost of the building. This includes the preparation of plans, specifications, and details, obtaining bids, letting contracts, general office consultation and advice, and inspection of the work whenever necessary. When the work is out of the city, any great distance, the amount of all traveling expenses is also required by the architect. “It is not necessary for an architect to supervise the entire construction of such a small building as one seating 500 persons, providing it is put up by a contractor who will faithfully follow the archietct’s plans. It is generally only necessary to inspect the work, say, four or five times during construction. “The best suggestion or advice for an owner desiring to erect a small theatre, is to send a survey of his site to an experienced, reputable, theatre architect, who will advise him as to possible costs, capacity, revenue obtainable, etc., without charge, unless there is expense involved either in traveling or in the preparation of preliminary plans.” New Projects Greenville, S. C. — Beacham & LeGrand, architects, Greenville, ^S. C. Vaudeville Theatre seating 1,250 one floor. In course of construction; to be completed April, 1925. * Theatre, stores and apartments at 5th and Jefferson streets, Springfield, Illinois, to cost $1,200,000.00. Theatre to seat 3,200. Lot 157x240. Stage and fly-loft. Will be operated by Balaban & Katz Mid-West Theatre, Inc. Work will start March 1st, 1925, and will be completed by October 1, 1925. R. Levine & Co., and E. P. Rupert, architects, 822 W. 70th St., Chicago. * Greenville, S. C. — Beacham & LeGrand, architects, Greenville, S. C. Motion Picture Theatre for Col. W. A. Keith, owner. Seating 750 with balcony. Elxcavation completed; bids being taken on general contract; work to he completed May, 1925.