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January 31, 1925
EXHIBITORS HERALD
33
B. S. Moss’ Newest Cinema Palace on Broadway
\J^ ITH a seating capacity of 2,500 B.
S. Moss, Colony theatre, situated on the southwest corner of Broadway and S3rd street opened its doors to New York picture patrons last month.
Eugene De Rosa, the architect who built the Times Square, the Apollo, the Klaw, the Coliseum, the Cameo and many other of New York’s finest theatres, created the design for the Colony theatre, and is directly responsible for the advanced construction and engineering principles which constitute such an important part of this new Broadway playhouse.
Built mainly in the Italian Renaissance with Tavernalle Fleuri marble predominating throughout, the Colony theatre employs a color scheme that is harmoniously blended in graj', gold, bronze and cream white. The house has an overall
Sketch of front elevation of B. S. Moss’ New Colony theatre in New York. Eugene De Rosa, architect.
frontage on Broadway of 100 feet, running back on S3rd street to a total approximating 145 feet.
The building covers an area of 15,000 square feet and is strictly fireproof — steel, brick and concrete having been utilized in its structure. The brick employed is of gray effect, lending a rather new charm to the exterior. There are eighteen exits of pleasing width all leading to the street, and the entire house may be emptied in less than three minutes.
Above the lobby entrance of the Colony theatre, there is office space of 1150 square feet which will be sub-divided into larger and smaller offices. Two stores face the Broadway side — one having 760 square feet and the other 200 square feet.
Webster Air Washers
will cleanse the air used for ventilating a motion picture house and are applicable to both large and small Theatres.
Cooling the air during the summer months insures packed houses when the outdoor weather is unbearable.
No more shut-downs during July and August for a properly conditioned Theatre will attract the patronage of those who come to get,
“A breath of fresh, clean cool air.*’
Install now and be ready, “When Summer Comes”
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CHESTNUT STREET AT FIFTH PHILADELPHIA
Contrast!
That s what good projection means — sharp, clear, contrast between light and dark. But contrast depends on the lens.
Eliminate muddy, cloudy effects from your pictures by using Snaplite Lenses. They will inject more snap into even the poorest print, and give better ones the clear definition and strong black and white that audiences demand.
See your Dealer or Write direct to
KOLLMORGEN OPTICAL CORPORATION
35 Steuben St. Brooklyn, N. Y.
Makers of
SNAPLITE LENSES
ALSO SNAPLITE JR. LENSES FOR PORTABLE MACHINES