Exhibitors Herald (Dec 1924-Mar 1925)

34 BETTER THEATRES SECTION OF January 31, 1925 ARTISTS of Chicago Civic Opera San Carlo Opera Ravinia Opera USE THE laliliuin AWARDED WORLD’S HIGHEST HONORS, PARIS 1900, ST. LOUIS 1904, LONDON 1914, ROME 1923 PalblRin ^lano Co. 323 ^outl) OTabagf) ^be. Chicago, 311. HELIOS REFLECTOR LAMP “Best By Test” Approved by Underwriters Laboratories 25% Better Screen Illumination 50-75% Current Saving WARREN PRODUCTS CO. 55 Canal St. New York 5 ARCUS TICKET SERVICE Is Equal to ALL Demands A S one of the largest theatre ticket houses in the world, we are serving several thousands theatres — among them the very largest — in a way that has won their business friendship and steady patronage. EVERY KIND OF TICKET To Meet Every Need f Including Roll and i Strip Tickets, [ Coupon Books, etc. We are known in the trade as “pinch hitters** and have won hosts of friends by “doing the impossible/’ after other firms fell down. Send samples of tickets you are using and ask for quotations, then give us a chance to show how we “make good.** ARCUS TICKET COMPANY 346 No. Ashland Ave., Chicago Interior view of B. S. Moss’ new Colony theatre on Broadway. Eugene De Rosa, architect. Although primarily a motion picture theatre, the Colony boasts a perfect stage, the prosceneum opening of which is 45 feet wide by 25 feet deep. This stage is fully equipped with dressing rooms, scenic arrangements, light effects and every other necessity essential to a complete theatrical production. Two organs have been installed, each being a separate unit. The larger organ has been placed at a cost of $75,000. The two grand staircases leading from the orchestra to the mezzanine floor are constructed of marble buff, seven feet wide, and carrying bronze balusters with marble inserts. The effect is startling in its conception and most pleasing to the eye. Across the mezzanine floor, the same baluster arrangement is carried out. The promenade on the mezzanine floor stretches across the entire house and a massive Italian mantel with a novelty fireplace add attractiveness to the general tone. * * * The walls of the auditorium and mezzanine promenade are beautifully treated in matched French and American walnut wainscoting, while the decorations throughout show individualism in execution. The lobby and vestibule are guarded by an elaborately hand chased bronze ticket booth, finished in various colored marbles. Huge French mirrors, encased in bronze frames, are in vogue throughout the house. Flanking these mirrors on either side of the lobby walls, chased solid silver frames will announce current and coming attractions. From the lobby, bronze doors lead into the spacious foyer, then directly to the auditorium. The main floor of the Colony theatre is wainscoted in American walnut : master cabinet makers lending their art to the Gobelin tapestries, velvets and other materials of quiet sheen and attractiveness. A massive central lighting fixture swings from the centre of the great ceiling dome. This chandelier is a replica of the famous fixture hanging in the King’s room of the Castle Versailles which is one of the sights of Monte Carlo. More than 15,000 cyrstals are employed, imported from the cut glass marts of Europe. All the lights are subdued and capable of many changes. The shimmering effect as the light is reflected to the auditorium is something new in theatre effectiveness, and lends an illumination that is at once restful to the eye and reposeful in its aspect.