Exhibitors Herald (Dec 1924-Mar 1925)

EXHIBITORS HERALD 35 January 31, 1925 The loge boxes are situated in the front rows of the balcony proper. These boxes are equipped with easy chairs of deep upholstery, permitting comfort and relaxation while the photoplay is being thrown upon the screen. In the Colony theatre, heating and ventilating are brought to the apex of modernism, through 150 horse power Fitzgibbon boilers. An air washing and humidifying system produces purity of atmosphere. The atomizing process is intricate in its construction and insures the spraying of the theatre through a nozzle capable of lyi gallons of purification per minute. A huge typhoon exhausting 124,000 cubic feet of air per minute has also been installed. Summer cooling will be accomplished through a refrigeration plant. From a building viewpoint, B. C. Moss’ Colony theatre represents efficiency, plus artistry and equipment that has been pronounced perfect in every detail. Fire lines approximating 10,0{X) feet, are placed throughout the structure; there are ladies’ rooms, rest rooms, ushers’ rooms, first aid room, coat rooms, etc. In the basement of the building a large projection rooms runs the length of the building. On the subject of projection, the theatre proper has created a masterpiece in engineering enterprise. Howells-Cine with four Simplex type projection machines; Mestrom spot lights; double desolving stereopticons, and other equipment has been installed. * * * Another new feature is the latest in seating comfort. Every chair in the house is upholstered in the finest character of texture, with myriad springs to lend comfort to the slightest move of the auditor. Even the sidewalk in front of the theatre has been constructed in a special manner. Instead of the usual material, B. S. Moss has ordered colored cements laid in alternating squares and enriched with sparkling chips of Alundum. This is itself establishes tone from the moment the theatre is reached. Picture Making Makes Advances in 1924 (Continued from Page 21) their heavy masses of dark foilage, indoors. The motor-driven camera was first used at the Astoria studio in “Monsieur Beaucaire.’’ Subsequently it played an important part in photographing “The Sainted Devil’’ and “The Swan.” i|c t * Another interesting mechanical development was the introduction of the Darrell Scenic Jack. This device, invented by Joe Darrell, head of the carpentry department of the Paramount studio, made is possible to lift any set, no matter how huge or elaborate, and shift its position on the stage, thereby giving greater flexibility to the scenery. Paramount’s eastern studio — the largest motion picture production organization under one roof in the world — cleared twenty feature pictures through its two huge stages in 1924. Here are some interesting figures: The studio used 3,200,000 feet, or 607 miles of raw film; 11,067 actors, extra people etc. worked at the studio; 343 sets were built on the two stages and in the 3-acre back U)t; 510 men were continuously employed at the studio, none of whom appeared on the screen. The electric current used at the studio during 1924 would light the Great White Way from Times Square to Columbus Circle for twenty years! The largest set was a street scene in the Ghetto, _ constructed for Sidney Olcott’s production, “Salome of the Tenements.” It comprised three city blocks of tenements. Check Up! How many tick-| ets have you in ^ stock? Do you have to count rolls or figure it out? you need INVENTORY NUMBERED TICKETS that will tell you at a glance exactly how many you have. We will gladly send you samples and more information about them. Qlobe ‘Ticket Company Specialists in Tickets and Checks Since 1873 122N. I2lh St. Philadelphia, Pa.. STYLE Where the Audience Sees It ! These gold glazed, ma^lflcently carved Orchestra Music Stands give an elegance to the front of your auditorium that far more than repays their cost. The vrhole audience sees them! Box-like construction and hooded lamps remove reflection of music sheets from screen and audience. Three signal lights on each stand. Add these improvements to your presentation. Write for information today Gallagher Orchestra Equipment Co. 3235 Southport Ave., Chicago, 111. Gallagher Orchestra Music Stands =EVENHEETERS=f Banish Cold Weather Troubles! Your organ can have the same beauty of tone and volume in the coldest weather because the EVENHEETER maintains an even temperature in the expression chambers, the vital p>oint of your instrument. EVENHEETERS are entirely Electric and Automatic 9 Big Reasons Why You Should Install an EVENHEETER 1. No relays or complicated wiring. 2. Absolutely noiseless. 3. Complete installation in organ chamber. 4. Reasonably priced. 5. Simple in construction. 6. Require no maintenance. 7. Approved by Fire Underwriters. 8. Recommended by leading organ makers. 9. Can be easily installed by your electrician. Write us at once stating voltage, kind of current, size of chambers, and if any exposed walls. EVENHEETER MFRS. 630 Bluff St. Beloit, Wis.