Exhibitors Herald (Dec 1924-Mar 1925)

Page scan 000705 from Exhibitors Herald

Record Details:

Title:
Exhibitors Herald
Date:
Dec 1924-Mar 1925
Volume:
Exhibitors Herald (Dec 1924-Mar 1925)
Leaf #:
000705
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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f ■ January 31, 1925 EXHIBITORS HERALD 37 Exhibitors Information and Catalog Bureau o 168 Oil burners. 169 Orchestral pieces. 170 Orchestra pit fittings, furnishings. 171 Organs. 172 Organ novelty slides. 173 Organ lifts. 174 Organ lights. 175 Ornamental fountains. 176 Ornamental metal work. 177 Ornamental metal thea tre fronts. 178 Paint, screen. 179 Paper drinking cups. 180 Paper towels. 181 Perfumers. 182 Photo frames. 183 Pianos. 184 Picture sets. 185 Player pianos. 186 Plastic fixtures and dec orations. 187 Plumbing fixtures. 188 Positive film. 189 Posters. 201 Projection machines. 202 Projection machine parts. 203 Projection room equip ment. R 204 Radiators. 205 Radiator covers. 206 Rails, brass. 207 Rails, rope. 208 Rain insurance. 209 Rectifiers. 210 Reconstruction service. 211 Redecorating service. / 212 Reflectors (state kind). 213 Refurnishing service. 214 Regulators, Mazda. 215 Reels. 216 Reel end signals. 217 Reel packing, carrying cases. 218 Resonant orchestra plat form. 219 Reseating service. 220 Rewinding film. 221 Rest-room, equipment and furnishings. 222 Rigging, stage. 223 Roofing materials. Signs, parking. 269 Theatre seats. Signals, reel end. 270 Tickets. Sign flashers. 271 Ticket booths. Sign-cloth. 272 Ticket choppers. Sign lettering service. 273 Ticket holders. Side walk machines, corn 274 Ticket racks. poppers. 275 Ticket selling machines. Slides. 276 Tile. ^ Slide ink, pencils. 277 Tile stanos. Slide lanterns. 278 Tool cases, opei’ator’s. Slide making outfits. 279 Towels, paper. Slide mats. 280 Towels, cloth. Shutters, metal fire. 281 Trailers. Soap containers, liquid. 282 Transformers. Speed indicators. 283 Tripods. Spotlights. 284 Turnstiles, registering. Stage doors-valances, etc. 285 Typewriters. 249 Stage lighting equipment. 250 Stage lighting systems. 251 Stage rigging-blocks, pulleys. 252 Stage scenery. 253 Stair treads. 254 Statuary. 255 Steel lockers. 256 Stereopticons. 257 Sweeping compounds. 258 Switchboards. 259 Switches, automatic. u 190 Poster frames. 260 Tally counters. 191 Poster lights. s 261 Tapestries. 192 Poster paste. 262 Tax free music. 901 193 Portable projectors. 224 Safes, film. 263 Telephones, inter-com 194 Pottery, decorative. 225 Scenery, stage. municating. 195 Power generating plants. 226 Scenic artists’ service. 264 Temperature regulation 196 Printing, theatre. 227 Screens. system. 197 Programs. 228 Screen paint. 265 Terra Cotta. 295 198 Program covers. 229 Seat covers. 266 Terminals. 296 199 Program signs, illu 230 Seat indicators, vacant. 267 Theatre accounting sys 297 minated. 231 Seats, theatres. terns. 298 200 Projection lamps. 232 Signs (state kind). 268 Theatre dimmers. 299 USE THIS COUPON 286 Uniforms. 287 Valances, for boxes. 288 Vases, stone. 289 Vacuum cleaners. 290 Ventilating fans. 291 Ventilating, cooling sys tem. 292 Ventilating systems, complete. ending machines, soap, towels, napkins, etc. w coolers. “BETTER THEATRES” DIVISION Exhibitors Herald 407 South Dearborn St., Chicago. Gentlemen : I should like to receive reliable information on the items listed following: I (Refer to Items by Number) Remarks : Name Theatre City.. State Seating Capacity