Exhibitors Herald (Dec 1924-Mar 1925)

38 EXHIBITORS HERALD January 31, 1925 Here Are Rules That Raise Efficiency Among Ushers The way ushers handle themselves in motion picture theatres is most important, and no one knows this better than Herman Vineberg, manager of the Mark Strand theatre in Albany, N. Y. When Mr. Vineberg took over the theatre, he found many of the ushers to be most careless not only in their deportment towards patrons, but also in remaining at their stations or in reaching the theatre on time. After sizing up the situation, and noticing the effect which these traits on the part of the ushers had on many patrons, Mr. Vineberg framed a number of rules which have been adopted and which have been found to work out so successfully that they have been adopted by many other houses in New York state. In the first place, infractions of the rules mean a suspension of from one to three days, while constant negligence on the part of the ushers in observing the rules, calls for dismissal. Here are some of the rules that now prevail at the Mark Strand theatre, and which the ushers are observing : Face the public coming in, and not the picture. Do not lean against your station in a dawdling manner, nor sit down while on duty. Be prompt in reporting for duty and be on the floor on time. If for any reason you can not report for work, be sure to telephone in sufficient time so that some one else can be secured. Do not have visitors while on duty, nor hold conversation with other attaches of the theatre. Do not gigf'le or make faces at one another. Prevent patrons from loud talking^ but be most courteous in doing so. Loud talking is detrimental to a theatre. Use the flashlights and do not merely hold them in your hand. Do not run far ahead of your patronSf nor do not stand at your station and merely flash your light. Do your sewing and knitting at home, or in the dressing room while off duty. The same rule holds true in manicuring. There must be no chewing of r.um or tating ofcandy while on duty. Keep the telephone booth on the main floor closed at all times^ and prevent anyone using it from talking in tones loud enough so as to annoy patrons in the rear of the theatre. Stop **necking^** **spooning‘* or anything of this sortf hut be very diplomatic in doing so, if the offending couple persistSf report to the head usher, who, in turn, will report to the house manager. Report any and all persons changing l^etr seats more than twice during a show, particularly if these persons seek seats next to a woman patron. Keep your uniform on a hanger and do not wear it outside the theatre. Allow no smoking in the ladies* room, nor loud talking. At all times be neat and courteous. Miami, Florida. — John Eberson, architect, Chicago, 111. Vaudeville theatre and ten story office building, seating 2,200 with one balcony; location corner of Second and Flagler Sts., Miami. Bids being taken on general contract; work to be started April 1, 1925. ntnusA No matter what }'Our type of projection may be — there is a MINUSA DE LUXE SPECIAL that will better your reproduction. Write for samples and further details. Minusa Cine Screen Co. Bomont and Morgan ST. LOUIS Astonishing achievements in motion picture exhibition were only ideas a short while ago. IDEAS spurred manufacturing genius to undreamed of accomplishments in the perfection of theatres. Successful management IDEAS abound in the manufacturers’ advertisements. Read them. Advertised in The BETTER THEATRES SECTION (If you desire something not listed here, Exhibitors Information and Catalog Bureau on the following page will get it for you.) ADVERTISING PROJECTOR Lavenham Corporation. 2030 Grand Central Terminal, New York City. AIR CONDITIONING EQUIP. Atmospheric Conditioning Corp., Lafayette Bldg., Philadelphia. AUTOMATIC CURTAIN CONTROL E. J. Vallen Electrical Co., Akron, Ohio. Automatic Devices Co., 17 N. 7th St., Allentown, Pa. CARBONS Charles W. Phellis & Co., 130 W. 42nd St., N. Y. C. CARPET CUSHION Clinton Carpet Co. 130 N. Wells St., Chicago CHANGE-OVERS Essannay Elec. Mnfg. Co., 1012 10th Ave., Maywood, 111. ELECTRIC FLASHERS, COLOR HOODS Reynolds Electric Co., 2651 W. Congress St., Chicago HEATING & VENTILATING Supreme Heater & Ventilating Co., 1552 Olive St., St. Louis, Mo. LENSES Kollmorgen Optical Corp., 35 Steuben St., Brooklyn, N. Y. Bausch & Lomb, Rochester, N. Y. LIGHTING, THEATRE General Electric Co. Schenectady, N. Y. MAZDA LAMPS & EQUIPMENT Monarch Theatre Supply, 724 S. Wabash Ave., Chicago. MARQUEES CANOPIES Eldwards Mfg. Co. Cincinnati, O. ProBert Sheet Metal Co., 19 W. 8th St., Covington, Ky. MOTION PICTURE CABLE Rockbestos Products Corp., New Haven, Conn. MUSIC STANDS Gallagher Orchestra Equip Go., 3235 Southport Ave., Chicago. ORGANS Marr and Colton, Warsaw, N. Y. Hillgreen, Lane & Co. Alliance, O. Photo Player Co., 148-150 W. 46th St. Berkeley, Calif. Rudolph Wurlitzer Co., Cincinnati, O. ORGAN CHAMBER HEATERS Evenheeter Mnfrs. 630 Bluff St., Beloit, Wis. PIANOS Baldwin Piano Co. 323 S. Wabash, Chicago. PROJECTORS Nicholas Power Co., 90 Gold St., New York City. Superior Projector, Inc., Coxsackie, N. Y. PRINTS Rothacker Film Co., 1339 Diversey, Chicago REFLECTING ARC LAMPS American Reflecting Arc Corp., 24 Milk St., Boston, Mass. Warren Products Co., 265 Canal St., New York City. SCREENS C. S. Wertsner & Son, 211 N. 13th St., Philadelphia. Raven Screen Corp., 345 W. 39th St., New York. Minusa Cline Screen Co., Bomont at Morgan, St. Louis. SEATS American Seating Co., 14 E. Jackson, Chicago Hey woodWakefield 209 Washington St., Boston. SWITCHBOARDS, CONTROLS Hart Manufacturing Co. Hartford, Conn. TICKETS Globe Ticket Co., 122 N. 12th St., Philadelphia. Arcus Ticket Co., 348 N. Ashland, Chicago. THEATRE TELEPHONE SYSTEMS S. H. Couch Co., Norfolk Downs, Mass. TRANSVERTERS Hertner Electric Co., Cleveland, O.