Exhibitors Herald (Dec 1924-Mar 1925)

Page scan 000718 from Exhibitors Herald

Record Details:

Title:
Exhibitors Herald
Date:
Dec 1924-Mar 1925
Volume:
Exhibitors Herald (Dec 1924-Mar 1925)
Leaf #:
000718
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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See Your Exchange Now ALBANY — First Graphic Exchanges, Inc. ATLANTA — Southern States Film Co. BOSTON — Independent Films, Inc. BUFFALO — First Graphic Exchanges, Inc. CHICAGO — Celebrated Players Film Corp. CINCINNATI— Standard Film Service Co. CLEVELAND — Standard Film Service Co. DALLAS — Southern States Film Co. DENVER — Mountain States Film Attractions DETROIT — Standard Film Service Co. INDIANAPOLIS — Celebrated Players Film Corp. KANSAS CITY— Independent FUm Co. LOS ANGELES — All-Star Features Distributors, Inc. MILWAUKEE— Celebrated Players Film Corp. NEW ORLEANS — Southern States Film Co. NEW YORK CITY — Commonwealth Film Corporation OMAHA — Liberty Films, Inc. PHILADELPHIA — Masterpiece Film Attractions PITTSBURGH — Federated Film Exchange Co. SAN FRANCISCO — All-Star Features Distributing, Inc. ST. LOUIS — Columbia Pictures Corp. SEATTLE— Western Film Corporation WASHINGTON. D. C.— Trio Productions TORONTO, CANADA — Premier Films, Inc. CHADWICK PICTURES CORPORATION 729 Seventh Avenue, a fy I . E . C hadwick. , President Foreign Rights Controlled by Simmonds-Kann Enterprises . Inc,, 220 West 42nd Street. N. Y. C.