Exhibitors Herald (Dec 1924-Mar 1925)

Page scan 000720 from Exhibitors Herald

Record Details:

Title:
Exhibitors Herald
Date:
Dec 1924-Mar 1925
Volume:
Exhibitors Herald (Dec 1924-Mar 1925)
Leaf #:
000720
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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What 10 Critics Say about Von Stroheim’s 1“Most moving dramatic and powerful • thing we have ever seen on the screen.” R. JJ\ in Herald Tribune. 2 “I have seen ‘Greed’ and 1 am conquered. • ‘McTeague’ has been made into one of the most conspicuous pictures of all time.” Mildred Spain in Daily Neu's. 3“ ‘Greed’ is a masterpiece.” • — Dorothy Herzog in Daily Mirror. 4 “Undoubtedly among the ten best pictures • of the last year. Erich Von Stroheim’s ‘Greed’ is great.” — Sam Comly in Morning Telegraph. 3 “Cunningly dramatic.” • — M ordaunt Hall in N. Y. Times. 5 “Here is a great director who knows life • and is not afraid of picturizing his knowledge.” — Louella 0. Parsons in N. Y. American. “ ‘Greed’ is a truly great picture. In truth it is life. It will be high up in the list of the season’s masterpieces.” — George Gerhard in Evening JVorld. 8 “A remarkable picture. I have never • seen such a portrayal of human conflict. Forceful, gripping, colossal. An extraordinary achievement.” Rose Pelswick in Evening Journal. 9 “It is a masterpiece.” • — Erank J^reeland in Eve. Telegram and Mail. 10, “The high water mark in the history of the motion picture. ‘Greed’ is beautiful, human. You are bound to admit that it is one of the best photoplays you ever saw. — The Sun.