Exhibitors Herald (Dec 1924-Mar 1925)

26 EXHIBITORS HERALD February 7, 1925 In Thi s Issue OF SPECIAL INTEREST Express Company Plan for Distributing Motion Pictures, an editorial by Martin J. Quigley 25 Launch Campaign to Get Public Into Theatre at Beginning of Feature 46 Index to Product Announcements 56 NEWS OF THE WEEK Form Corporation for Centralized Distribution — . 27 Radio Endorsed as Theatre Aid by Paramount Meetinq 29 May Convention of M. P. T. O. to Be International Event — 31 Wonders Builds Success Out of Daring Venture, first of a series of sketches about exhibitors by J. M. Loughborough 32 Utah Judge Asks “Herald” Aid in Organizing Exhibitors 33 Representatives of Industy Fight Copyright Bill 43 Non-theatrical Bookings Put Crimp in Arbitration 35 PICTURES OF THE WEEK The Pictorial Section 39 First National Stars Arrive in New York. . . . Sam Wood Trains Daughter in Direction. . . Marion Davies Taught Use of Razor for Picture. . . Hobart Bosworth Leaves Coast for New York. . . Press at Special Screening of “Capital Punishment”. . . Unearth Ancient Autos for Use in “Magnificent Ambersons.” WRITTEN BY EXHIBITORS “What the Picture Did For Me” 63 Containing signed exhibitor reports on “The Dangerous Flirt”. . . “Deadwood Coach”. . . “Frivolous Sal”. . . “Gold Heels”. . . “The House of Youth”. . . “If I Marry Again”. . . “In Every Woman’s Life”. . . “Janice Meredith”. . . . “The Lover of Camille”. . . “The Narrow Street”. . . “Ramshackle House”. . . . “Tess of the D’Ubervilles”. . . “The Tornado” and others. Letters From Readers 61 L. F. Wolcott Asl^s “What’s Wrong with the Newspapers?”. . . George H. Cooke Discusses Motion Pictures and the Radio. What Showmen Are Doing 49 J. W. Bettersworth on Posters. . . A. J. M. Bean on Child Admissions. . . H. G. Olson, on House Organs. . . A. A. Pratt on Theatre Publication. . . A. R. Bender Asks Cooperation. . . H. A. McClure Submits Ad. . . W. M. Odom on Roto Sections. . . E. E. Meredith on Press Sheets. The Contributor’s Column 67 SERVICE DEPARTMENTS The Theatre 45 Service Talks on Pictures 52 New Pictures 53 Enticement. . . The Top of the World. . . Bad Company. . . The Lady. . .Tomorrow’s Love. . . The Salvation Hunters. . . . The Greatest Love of All. . . Locked Doors. . . Learning to Love. Short Subjects 51 The Film Mart 59 Index to Product Announcements 56 Theatre Construction and Equipment.... 82 Service Copy for Exhibitor Use 49 FEATURES Holl3rwood, by Harry Hammond Beall.. 38 New York, by John S. Spargo 44 Re-Takes, by J. R. M 24 Broadway 28 Middle West EventS—tiCLLiS. 80 Purely Personal 62 Editorials by Quigley Hit the Mark “May I say hurrah for and amen to your editorial of January 24, entitled ‘Wilder Distribution Is Greater Gain?’ Any good picture is certainly new and worth seeing until it is seen, just as any good book is worth reading no matter how old it is. “We will soon finish our eleventh year of running the little theatre here at Eminence and in all that time I have never understood ivhy some exchanges never renewed their prints of some popular pictures.” — A. N. Miles, Eminence Theatre, Eminence, Ky. (Mr. Miles’ complete discussion of this subject will be published next week in “Letters from Readers.”) Re-Takes T SEE the President has come out flat.»■ footed for “galluses.” Looks like a tie-up for President suspenders, but mebbe it isn’t. * ♦ * We agree with him on one thing, however. We can’t see any beauty in those wide-flowing trouser legs and the sloppy waist line. Hurrah for Cal! Make ’em hitch ’em up. * * Well, our prediction about the eclipse was OK. It came as per our early tip. Of course, it was a few seconds late — we didn’t predict that. Otherwise, it was a complete success. * ^ ^ Great Country Out in Portland, Oregon, where it rains occasionally and the sun shines occasionallv. one theatre man, John Noble by name, loans his patrons umbrellas to keep themselves dry. So far he’s given out 800 and two of ’em have been returned. He has hopes for the other 798. I’ll say that’s noble of John. * * * Tough Job I was afraid that title, “The Least of Men” wouldn’t stick. The picture is now “The Last Laugh.” Previous to that it was called “The Last Man.” It’s just like working cross-word puzzles, doping out names for pictures, isn’t it? SK SK When They Succeed The dentists of the country held a big convention in Chicago last week and agreed to all pull together. * * * Misleading Didja see that cartoon of President Coolidge working on his own wood pile .sawing wood. Well, it’s all wrong. I happen to know that there isn’t any wood -, pile at the White House and that the President doesn’t even own a saw. * * * On the Air If you’re too busy to read all the news about the picture industry, just tune in your lil’ ol’ radio any Friday night and you’ll get it fresh from The Herald and station WTAY, Oak Park (283 meters), at 7 p. m. Central Standard time. * * * Thanks Paul Paul Gulick, director of publicity for Universal, says he’s goinf to send us a stereoscope and a set of pictures of “The Phantom of the Opera” for our long winter evenings. Paul concludes his letter thus: “You remember your father or grand-father using a stereoscope of this type,” but we have to confess we never did. The best grandad had was a spy glass and on rare occasions we were allowed to peek through this. * * * You Know the Kind This is Auto Show week in Chicago, and one booth has a machine that “quivers with affection under the touch of your hand” as the ad. reads. * * * Honest Crooks I see a Philadelphia college professor says there are only forty dishonest millionaires in the,,.U. S. A. Thought there were more bootleggers than that, didn’t you? J. R. M.