Exhibitors Herald (Dec 1924-Mar 1925)

Record Details:

Title:
Exhibitors Herald
Date:
Dec 1924-Mar 1925
Volume:
Exhibitors Herald (Dec 1924-Mar 1925)
Leaf #:
000750
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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40 EXHIBITORS HERALD February 7, 1925 George W. Hill, director of Marion Davies in “Zander the Great,” a Cosmopolitan-Metro production, shows her how to use a safety razor. Douglas Fairbanks, Jr., Billie Dove and Warner Baxter, featured players in Paramount’s production, “The Air Mail,” inspecting the flying field of Aero Club, Long Beach, Cal. Irvin Willat is directing the feature. Young Fairbanks flew the plane of Byron Morgan, author of the play. Group of newspaper and trade journal representatives who went to Ossining, N. Y., to attend a special screening of the B. P. Schulberg production, “Capital Punishment,” at Sing Sing prison. George Hackathorne, star of the picture (standing in centre with overcoat), was the guest of honor. Tim Leahy represented “Exhibitors Herald” on the trip. Frank Stever, Jr., an electrician working at the United Studios, where M. C. Levee is producing “One Year to Live” for First National, is a baritone soloist on the side. Hobart Bosworth bids goodbye to “Cameo,” his famous Arabian horse, as he leaves for New York to appear in First National’s production “Chickie.” This is Mr. Bosworth’s first employment in an Eastern studio in over five years. Mr. Bosworth (right) and his prize horse, who received a gold cup for horsemanship at the first annual Beverly Hills Horse Show.