Exhibitors Herald (Dec 1924-Mar 1925)

Record Details:

Title:
Exhibitors Herald
Date:
Dec 1924-Mar 1925
Volume:
Exhibitors Herald (Dec 1924-Mar 1925)
Leaf #:
000776
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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66 EXHIBITORS HERALD February 7, 1925 Experience ! N othing can take its place in producing quality It takes more than one picture to make a Griffith. It takes more than a few cameramen and a title to make a news reel. Pathe invented the news reel. Pathe has been producing the Pathe News for thirteen years. For thirteen years the work of developing the world wide Pathe News news-getting force has been going on. The editor of the Pathe News has been its editor for ten years. His assistant has been serving the News for twelve. Records of eight, nine, ten and eleven years of service among its cameramen are common. A novice cannot make a watch. Neither can green men secure great news pictures. The Pathe News staff is made up of specialists, men whose fitness has made them survive a hard game. There is no substitute for the Pathe News BLOW YOUR OWN HORN, with Ralph Lewis. — Very good program picture. Had several favorable comments on this picture. Some good comedy.— J. E. Hubbell, Palace theatre. Worthington, Ind. — General patronage. Thomas Meighan in interesting situations in “Cornin’ Through,” a Paramount release, in which are found also Wallace Beery, Lila Lee, Lawrance Wheat, John Miltern, Frank Campeau, Gus Weinburg and Alice Knowland. THE CANYON OF THE FOOLS, with Harry Carey. — Used this Sunday and had some good remarks made, but do not consider the picture as a special. Think it will please most all and is interesting all the way. It’s our first of F. B. O. for some time. Six reels. — Bricker and Green. Gem theatre, Green River, Utah. — General patronage. First National CLASSMATES, with Richard Barthelmess. — • Here is Richard Barthelmess at his best. Just as good as ‘'Tol’able David” and “Sonny.” Why don’t they let him have a better looking girl ? Very exciting. West Point shown. Jungle episodes are interesting. Fine love story. Seven reels. — Donald H. Dorchester, Community Center theatre, Southbury, Conn. — Rural patronage. IF I MARRY AGAIN, with Dorris Kenyon.— Intended for strong dramatic appeal but falls short of mark. There is. however, unusual acting by Dorris Kenyon, Hobart Bosworth and others in the cast, and they try hard enough to work up to a strong climax, but somehow the thing fails in its appeal. As I see it, this picture goes into the ranks of very ordinary offerings. Eight reels. — W. H. Brenner, Cozy theatre, Winchester, Ind. — General patronage. IN EVERY WOMAN’S LIFE, with Virginia Valli. — A good picture with a story that is different, with a star that is coming along nicely. Marc McDermott puts over some real acting in this one. No draft to it at the B. O. — ^W. H. Mart. Strand theatre, Grinnell, la. — College patronage. IN EVERY WOMAN’S LIFE, with Virginia Valli. — The first two reels of this picture were a little “juicy.” After which it dropped into a very interesting picture and, from what I could learn, was well liked by the small crowd who paid to see it. Radios, basketball, revivals, dances, etc., have just about paralyzed the show business in this town. Seven reels. — R. W. Hickman, Lyric theatre, Greenville, III. — General patronage. IN EVERY WOMAN’S LIFE, with Virginia Valli. — Fair picture. Paid too much money for it. melodrama which will please if you can get them in. We couldn’t ; they wouldn’t take our word for it, evidently, and therefore thought this was “just another of them society drammers.” Seven reels. — L. F. Wolcott, Grand theatre, Eldora, la. — Small town patronage. IN EVERY WOMAN’S LIFE, with Virginia Valli. — Fair picture. Paid too much money for It, Eight reels. — Harold Youngren, State theatre. Two Harbors. Minn. — General patronage. FRIVOLOUS SAL, with Mae Busch. — Terrible for a special. All the old stock situations used in Westerns for the past five years is in this one. I understand that First National sold this reason Tense moments in “Ben Hur,” in which Ramon Novarro has the name part; under the production by MetroGoldwyn.