Exhibitors Herald (Dec 1924-Mar 1925)

EXHIBITORS HERALD 67 February 7, 1925 ably for awhile, then some office boy saw it and they hipped the exhibition value up three or four times. Don’t let them hook you. You get all of this in any good Western that you can buy for program price any day in the week. Your patrons will never miss this one if you leave it alone. — W. H. Mart, Strand theatre. Grinnell, la. — College patronage. FRIVOLOUS SAL, with Mae Busch. — Because this picture failed at the box office here doesn't mean it is rotten, because I’ve lost on some excellent pictures before. For the small town I believe this is the greatest Saturday picture that has ever been produced. It bas the story and action that will please. Believe the title killed this picture for me. Of all the silly titles. First National can certainly think of ’em. For example look at the new title of “The Interpreter’s House.’’ Eight reels. — Russell Armentrout, K. P. theatre, Pittsfield, 111. — General patronage. FRIVOLOUS SAL, with Mae Busch.— An exceptionally fine picture, equal to “'The Spoilers.’’ Wish First National had more like it. Will pack any house. Directing, photography wonderful. Give us more J. K. McDonald productions. Eight reels. — L. A. Goux, Antlers theatre, Roseburg, Ore. — High class patronage. IDLE TONGUES, with Percy Marmont. — Don’t promise very much with this one. Would rate it as only fair. The book from which is is taken. “Dr. Nye,’’ will draw you some extra business, but not much. Good print from St. Louis. Six reels. — Russell Armentrout, K. P. theatre, Pittsfield, 111. — General patronage BORN RICH, with Bert Lytell. — Just a picture with us. These people do not mean anything to us in this type of story. Eight reels. — L. F. Wolcott, Grand theatre. Eldora, la. — Small town patronage. THE GIRL IN THE LIMOUSINE, with Larry Semon. — Page Harold Lloyd. Here is a picture that drew more people into my house in one night than “Grandma’s Boy,’’ “Dr. Jack” and “Why Worry” did in two, and judging from the way they enjoyed it. would consider this the better picture. It was just one continual uproar from start to finish. If your patrons like Semon, buy this one. Six reels. — R. W. Hickman, Lyric theatre, Greenville, 111. — General patronage. THE GIRL IN THE LIMOUSINE, with Larry Semon. — Some report this not much, but we can’t kick. Heard no remarks not in our favor and had extra business. Played this on Saturday. Pleased about 80 per cent. Six reels. — -G. K., Halfway theatre. Halfway, Mich. — General patronage. THE GIRL IN THE LIMOUSINE, with Larry Semon. — First National are not proud of this one, for which I give them credit. Ran it with a Universal Western, “Phantom Horseman,” and got by nicely. Five reels. — A. J. Milton Bean, Maple Leaf theatre. Mount Dennis, Ont., Canada.— Small town patronage. MADONNA OF THE STREETS, with a special cast. — Gave fine satisfaction. Everyone delighted. Milton Sills does splendid work in this picture. It is doubtful if anyone else could play the role without making it ridiculous. Eight reels. — R. Linn, Virginia theatre, Fairmont. W. Va. — General patronage. THE ONLY WOMAN, with Norma Talmadge. This was one of the very best pictures I ever had. Pleased 100 per cent. Acting wonderful. Nine reels. — L. M. Jones. Arcadia theatre, Vandergrift. Pa. — General patronage. THE ENCHANTED COTTAGE, with Richard Barthelmess. — Just a vehicle to show some dandy acting by the two featured players. About 25 per cent said beautiful ; 75 per cent said rotten. Seven reels. — A. J. Milton Bean, Maple Leaf theatre, Mount Dennis, Ont., Canada. — Small town patronage. SINGLE WIVES, with Corinne Griffith. — A disappointment, one expects more from these stars. Sills does a sob-act in the closing scenes which may be a triumph of its kind but proved only disgusting here. Eight reels. — L. F. Wolcott, Grand theatre, Eldora, la. — Small town patronage. THE SEA HAWK, with Milton Sills. — Fine picture, but a darned costume picture, and our patrons simply will not take to them. Ran it three nights. Wish we had only run it one. We could have put them all in on one show, and our house only seats 360. No drawing power. Advertised it big, but to no avail. Twelve reels. — Jack Greene. New Geneseo theatre, Geneseo, 111. — Small town patronage. LOVE’S WILDERNESS, with Corinne Griffith. — Since “Lilies of the Field,” of precious memory, Corinne has not been doing so well. This is only fair, at best. Cost me quite a little money to run this one. Seven reels. — L. F. Wolcott, Grand theatre, Eldora, la. — Small town patronage. ABRAHAM LINCOLN, with George Billings. — The Contributor’s Column Fry Enrolls in “H. O.” Club What’s the use for me to remain out of the “Herald Only” Club when this is the only trade paper I make reports to? Please enroll me. — S. G. Fry, Palace theatre, Omaha, Texas. Can’t see a bit of use in it. Your number is 22g and your membership card is in the mail. Welcome. O’Hara Suggestion Backed by Action I have went and done it. I got mine. I am enclosing application for membership in the “Herald Only” Club of C. W. Schafer, Opera House, Petersburg, Neb. Please send Mr. Schafer a membership card. Now who is next? And, by the way, I am not going to stop at this. How about having a friendly contest and giving a prize to the member who sends in the greatest number of new members? I am willing to pay my share toward the prizes. Let’s get busy. — F. J. O’Hara, Community theatre, Elgin, Neb. Mr. O’Hara recently suggested that each member add a new member to the roll. Backing up the suggestion with action, he proves it good. Mr. Schafer has been assigned Membership No. 2^0 and a card has been mailed to him. The contest suggestion is referred to club members herewith. Horn & Morgan Name Their “Ten Best” Last year we found it most difficult to determine the ten best pictures played during 192.'? on account of the fact that none of our organization saw the pictures alike. We therefore set upon a plan wherein each member of our organization established a rating on each picture and the average of these was recorded. This makes it possible for us at this time to give you an exact list of the ten best pictures played in our house during 1924 and we take pleasure in handing the same to you herewith in the order of their merit as seen by us : Smilin’ Through. Tess of the Storm Country. Back Home and Broke, Big Brother. Ashes of Vengeance. When Knighthood Was in Flower. The Eternal Flame. Within the Law. When a Man’s a Man. We also beg to hand you herewith our list of the ten pictures which made us the most money during 1924: When a Man’s a Man. Homeward Bound. Daddy. Trouble. Skin Deep. The Call of the Canyon. Mighty Lak’ a Rose. Potash and Perlmutter. The Hottentot. Woman Proof. — Horn & Morgan, Star theatre. Hay Springs, Neb. Turn to “Letters From Readers” L. F. Wolcott is prominently back in the actively reporting circle this week after a long absence and he’s in “Letters From Readers” also with a high powered letter about his return and other things. Better turn back there and read his and other letters. Among the New Ones -Among the new pictures reported on this week for the first time are : The Dangerous Flirt. . . . The Deadwood Coach. . . . Frivolous Sal. . . . Gold Heels. . . . The House of Youth. . . . If I Marry Again. ... In Every Woman’s Life . . . Janice Meredith. . . . The Lover of Camille. . . . The Narrow Street. . . . Ramshackle House. . . . Tess of the D’Ubervilles. . . The Tornado. . . . and others. The best picture I ever saw. Had lots of compliments from patrons. I would not have bought this picture but saw it at Sedalia, Mo., and immediately bought it. Narrow minded Southerners may think they would not like it, but I had a Colonel of the Confederate Army in my audience and he said it was a wonderful picture, the best he had ever seeen. It is my opinion this picture should be run in every house in the country. I tied up with the schools. It was announced from NATIONAL SCREEN SERVICE Inc. NEW YORK CMICA&O LOS ANOELES NOW BOOKING tHevray Syd Chaplin Produced by CHRISTIE FILM COMPANYrci Ideal Films Ltd.'OUtiibutors for United Kingdom Producers Distributing ^^^S^^CORPORATION r‘~" ‘ 'J