Exhibitors Herald (Dec 1924-Mar 1925)

Record Details:

Title:
Exhibitors Herald
Date:
Dec 1924-Mar 1925
Volume:
Exhibitors Herald (Dec 1924-Mar 1925)
Leaf #:
000780
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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70 EXHIBITORS HERALD February 7, 1925 Mix. it’s all right. It's not big like they try to tell you when they sell you a Mix. Five reels. — John Aden. Rialto theatre, Terril, la. — General patronage. THE TROUBLE SHOOTER, with Tom Mix.— Here is a real picture, and how Tom got out alive I don’t see. This is one of the most exciting pictures that I ever saw. Everybody is crazy about Tom Mix around here. Six reels. — Donald H. Dorchester, Community Centre theatre, Southbury. Conn. — Rural patronage. THE MAN WHO WON, with Dustin Farnum. — A fair Western, although have had better from Farnum. Five reels. — J. W. Andresen, Rialto theatre. Cozad. Neb. — General patronage. HOODMAN BLIND, with a special cast — A very ordinary program picture that failed to draw for us. — Wm. Hoefs, Queen theatre. Ft. Stockton, Tex. — General patronage. A MILE-A-MINUTE ROMEO, with Tom Mix. — Excellent. Tom does his stuff and everyone thought it was fine. Good print from St. Louis. Six reels. — Russell Arraentrout, K. P. theatre. Pittsfield. 111. — General patronage. Metro-Goldwyn TESS OF THE D’UBERVILLES, with Blanche Sweet. — Blanche Sweet in this rises to the very heights of stardom. She does the finest performance that she has ever done. The love and dramatic scenes between her and Conrad Nagel stand alone as the outstanding success in this line that has been done. Study it when viewing it and you will say they worked hard to. put it over and they did. Conrad Nagel is very, very good. Stuart Holmes does usual fine performance. Eight reels. — W. H. Brenner. Cozy theatre, Winchester, Ind. — General patronage. JANICE MEREDITH, with Marion Davies. — ■ Here’s a dandy. I liked it better than Griffith’s "America,” which is of similar theme. Pleased well. More good comments than I have had for some time. Weather too unfavorable for good business and. therefore, business wasn’t up to what it should have been. This picture is costume but it also has everything else needed to make a good picture, comedy, action and thrills are plentiful. They have a selling line: “It will make you prouder than ever to be an American.” Believe me that line tells the truth. Get this one. advertise it. It will stand advanced admission. Twelve reels. — Rex. P. Barrett, Cozy theatre, Columbia, Mo. — Small town patronage. JANICE MEREDITH, with Marion Davies. — I count this even more wonderful than “Little Old New York.” I think it is better and bigger than “America.” Marion Davies was never so beautiful and never before acted so convincingly. She improves with every picture. Here we have Paul Revere’s Ride, the crossing of the Delaware, Valley Forge, the Fall of Trenton, the arrival of Gen. Washington just in time to save the life of Janice’s lover. Oh. boy I What a picture! It should be shown in every city in the U. S. and it will make everybody proud of America. Eleven reels. — Donald H. Dorchester, Community Centre theatre. Southbury, Conn. — Rural patronage. THE SNOB, with John Gilbert. — A first class picture. This director. Monta Bell, knows pictures and knows how to make them. — W. H. Mart, Strand theatre, Grinnell. la. — College patronage. THE ARAB, a Rex Ingram production. — Some lemon. Went after this big and looked for a big crowd. We’re still looking. It’s just a fair offering and can’t be compared with Ingram’s other productions. — Lincoln theatre, Rochester, N. Y. — General patronage. THREE WISE FOOLS, with Eleanor Boardman. — A picture that pleased all. Showed it Sunday night : had lots of good comments on it. — Jack Greene, New Geneseo theatre, Geneseo, 111. — Small town patronage. THREE WISE FOOLS, with Eleanor Boardman. — One of the most acceptable comedy dramas of the year, presided over by the charm of Miss Boardman’s beautiful personality. See her in “So This Is Marriage” and see if you don’t think she’s a comer. Six reels. — Donald H. Dorchester, Community Centre theatre, Southbury, Conn. — Rural patronage. THREE WEEKS, with Aileen Pringle.— No doubt about drawing ability of this. Despite continued rain we made expenses — almost. This picture is disappointing, inasmuch as those who came to see it expected to see something very raw. As a matter of fact, there is nothing in same that should offend. Eight reels. — S. G. Fry, Palace theatre, Omaha. Tex. — General patronage. THE RECOIL, with Betty Blythe.— Good. Pleased 90%. Drew bigger house the second night. Seven reels. — Harold Youngren, State theatre, Two Harbors, Minn. — General patronage. HAPPINESS, with Laurette Taylor. — Some of the reports on this have been lukewarm, but “Happiness’ went over well in our house. Of course Laurette is prominent in the picture, but she puts it over in a way that kept them in splendid cheer all the way. Many laughs ; is a good Sunday show. I would rate it good. Six reel.s — H. M. Johnson, Lois theatre. Toppenish, Wash. — Small town patronage. LITTLE ROBINSON CRUSOE, with Jackie Coogan. — We believe this picture better than any he has made since “The Kid.” Our patrons liked this one. Prices 10 and 25 cents. Five reels. — Smith & Beard. Lyric theatre, Waterloo, Ind. — • General patronage. NELLIE THE BEAUTIFUL CLOAK MODEL, with Claire Windsor. — Very good. Pleased everyone who saw it. Seven reels. — Harold Youngren, State theatre. Two Harbors. Minn. — General patronage. LITTLE OLD NEW YORK, with Marion Davies. — No one can help falling in love with this picture. It has everything. Prize fight, a girl whipped at a whipping post by the villian, a girl masquerading as a boy. a wonderful love story, the launching of the first steam boat, and you ought to hear them cheer when Marion Davies hoists the American flag. Here is one of the best pictures of our generation. Eleven reels. — Donald H. Dorchester. Community Centre theatre, Southbury, Conn. — Rural patronage. LITTLE OLD NEW YORK, with Marion Davies. — This is the first one we have played from this star. Audience seemed well pleased with her and business held up for two days. — Lincoln theatre. Rochester, N. Y. — General patronage. THE UNINVITED GUEST, with a special cast. — The most beautiful color photography in this picture that I have ever seen. Thrilling sea story. Seven reels. — Donald H. Dorchester, Community Centre theatre, Southbury. Conn. — Rural patronage. LONG LIVE THE KING, with Jackie Coogan. — Good picture but not as well liked as his previous pictures. Not enough comedy. 8% reels. — Crosby Bros. Lily theatre, Buffalo, N. Y. — Neighborhood patronage. DON’T DOUBT YOUR HUSBAND, with Viola Dana. — One of Dana’s best. Six reels. — H. M. Johnson, Lois theatre, Toppenish, Wash. — Small town patronage. WILD ORANGES, with Frank Mayo. — Exciting picture of the coast of Florida. A womderful fight in the dark. Fine love interest throughout and beaultiful love making. A thoroughly interesting picture with Virginia Valli and Frank Mayo. The escape in the last reel over the shallows is realistic, gripping and well handled. Six reels. — Donald H. Dorchester, Community Centre theatre, Southbury, Conn. — Rural patronage. THE GREAT WHITE WAY, with Anita Stewart.— This is a dandy picture. It has a good prize fight in it, also a good steeplechase and fire scene. It is interesting and full of action all the way through. Anita Stewart does wonderful acting in this. If you have not booked this, be sure and do. Metro-Goldwyn will sell this right to you. I have yet to play a poor Anita Stewart picture. Print No. 1. Ten reels. — P. G. Held. Sterling theatre, Fairmont. Nebr. — General patronage THE SPOILERS, with Milton Sills. — It drew extra business for us and pleased them all, but at that, we thought it would pull better than it did. Run it, if you haven’t. Print fair. Eight reels. — I. R. Gavin, Hammond theatre, Hammond, Wis. — Small town patronage THE SPOILERS, with Milton Sills.— Great fight in this picture. Milton Sills in a manly role with Anna Q. Nillson. Gold mining in Alaska. Eight reels. — Donald H. Dorchester, Community centre theatre, Southbury, Conn. — Rural patronage. THE SPOILERS, with Milton Sills. — ^Very good picture. Not much of a drawing card. I guess most of my patrons saw the old “Spoilers” and did not care to see it again. Print good shape. Eight reels. — P. G. Held, Sterling theatre, Fairmont, Nebr. — General patronage. THE SPOILERS, with Milton Sills. — A wonderful picture. 100% better than the old one. We raised our price to 35 cents and picture was worth it. Did not do quite as well as we expected to. due, I think, to the fact that so many had seen the old version and just didn’t care to come out. It certainly should give satisfaction in any small town. Eight reels. — A. N. Miles, Eminence theatre, Eminence, Ky. — General patronage. LOST AND FOUND, with a special cast. — I found this to be one of the best. I was surprised, after reading the comments on the picture, to discover what a strong picture this is. Doris Kenyon is wonderful and House Peters and Antonio Moreno measure up to their best. The scenery is beautiful and the story is exciting to the last degree. I had very favorable comments on the picture. Six reels. — Donald H. Dorchester. Community Centre theatre, Southbury, Conn. — Rural patronage. THE EAGLE’S FEATHER, with a special cast. — A fair Western which was ruined by a poor print. Print I received was cut so bad you couldn’t tell what it was all about. Seven reels. — J. W. Andresen. Rialto theatre. Cozad, Neb. — General patronage. HALF-A-DOLLAR BILL, with Anna Q. Nilsson.— A very sweet little program picture. Five reels. — Donald H. Dorchester, Community Centre theatre, Southbury, Conn. — Rural patronage. HALF-A-DOLLAR BILL, with Anna Q. Nilsson.— A good sea story. Plenty of action. Gave general satisfaction. Don’t think much of the title, but the picture is O. K. — Lincoln theatre, Rochester, N. Y. — General patronage. PLEASURE MAD, with Mary Alden. — Played this two days to fair business. Had many favorable comments on it. — Lincoln theatre, Rochester, N. Y. — General patronage. A BOY OF FLANDERS, with Jackie Coogan. — One of the finest shows we have ever had. Ought to be played by every town that plays high class attractions. Seven reels. — M. W. A. theatre. Soldier, Kan. — Small town patronage. THE GREEN GODDESS, with Geo. Arliss.— Wish we hadn’t run it. For the first time since we opened, people walked out on us. The whole story could be told in two reels. Cannot understand why they ever let a picture like that get out of the office. Terrible. Geo. Arliss is a great actor, but the picture is not there. Ten reels. — Jack Greene, New Geneseo theatre, Geneseo, 111. — Small town patronage. THE GREEN GODDESS, with Georg Arliss.— A most excellent picture which did not please more than 50 per cent. Box office value about 70 per cent of an average Friday. — C. R. McHenry, Rosewin theatre, Dallas, Tex. — Neighborhood patronage. SHERLOCK, JR., with Buster Keaton. — I really enjoyed this one and think it about the best one Buster put out. It brought the laugh and pleased all. Six reels. — M. J. Babin, Maryland theatre. White Castle, La. — General patronage.