Exhibitors Herald (Dec 1924-Mar 1925)

72 EXHIBITORS HERALD February 7, 1925 and draggy, however, as a whole. Eight reels. — L. F. Wolcott, Grand theatre, Eldora, la. — Small town patronage. MONSIEUR BEAUCAIRE, with Rudolph Valentino.— Played to a full house. Any small town can book this picture. Film’s in fine condition. Scenery grand. The court dancing was good. Everyone liked it and wanted to know when I would let them see Rudolph again. Ten reels. — Mrs. Linda M. Huyette, New theatre, Berryville, Va. — General patronage. MONSIEUR BEAUCAIRE, with Rudolph Valentino.— Played this on Thanksgiving Day to a fair holiday business at regular admission. The following night was a dismal blank. I say draw your own conclusions as to the advisability of playing the too long, costume plays in a small town. Never again for me. Ten reels. — L. F. Wolcott, Grand theatre, Eldora, la. — Small town patronage. THE COVERED WAGON, a James Cruze production.— This is a big production in every sense of the word and. while I can’t see that it measures up to the present day standard in photography, it is a household word in every family : everyone knows what the ’’Covered Wagon” is ; and, for that reason, it will get the money. It did not go quite as strong here as we anticipated, but I am sure that was on account of the admission charged. Ten reels. — L. F, Wolcott, Eldora, la. — Small town patronage. THE BORDER LEGION, with Antonio Moreno. — Very good picture if your fans like shoot-’emup Westerns. Fine photography and scenery. Seven reels. — E. D. Luna, Cozy theatre. Wagoner, Okla. — Small town patronage. EMPTY HANDS, with Jack Holt.— A splendid production. A real picture that did a flop. Why, I don’t know. I feel like everybody who failed to see this cheated themselves, and not me, by not bringing their money to the box office. Jack Holt never did better work and Norma Shearer was sure good to look at. I consider this as good a picture as I have run in many a day, and it pleased generally. Of course, a few chronics said it was awful, but I do not remember anybody walking out before it was over. Set this one in on the recommendation of a film salesman and the booker and can say that this was one time I did not get a bum steer from an exchange. When you play it. get behind it and give ’em a treat. Is, 3s, photo slide, imprint cards, lobby cards and 24 sheet. Seven reels. — S. B. Johnson, Regent theatre, Marianna, Ark. — General patronage. MEN, with Pola Negri. — Nothing to it. No drawing power and no story. Poorest picture she made for us. Seven reels. — J. K., Halfway theatre. Halfway, Mich. — General patronage. MEN, with Pola Negri. — Just the same old story. This is good for her ; it is the best, in fact, that I have shown her in. But after showing this and checking up, I find that she holds the low record for this house for two night stands. Seven reels. — L. F. Wolcott, Grand theatre. Eldora, la. — Small town patronage. THE ENEMY SEX, with Betty Compson. — A mighty clever offering and the work of Compson superb. But it is not the nicest story in the world and is not suitable for Sunday. Further, it would have starved to death but for the fact that we installed a large radio receiving set on election night and got them out that way. The first night it drew a blank at t^ie box office. Eight reels. — L. F. Wolcott, Grand theatre, Eldora, la. — Small town patronage. MANHANDLED, with Gloria Swanson. — Our "Glorious Gloria” again appears in a real show. This is very good. (Not that I am so in love with some of the racy scenes, however). The subway incident is the best that I have seen since I was jostled by that selfsame mad rush in actual life myself. It is a scream. This should make real money if handled right and you have any Swanson fans in your town. Seven reels. — L. F. Wolcott. Grand theatre, Eldora, la. — Small town patronage. MANHANDLED, with Gloria Swanson. — Played to a full house. Everyone likes Miss Swanson. The weather was terrible. Snow about ten inches and cold as heck. I had patrons come five miles in the snow — that’s co-operation! I give the people the best pictures for a small town and 1 get good results from them. Twelve reels. — Mrs. Linda M. Huyette. New theatre. Berryville, Va. — General patronage. THE FAST SET, with Betty Compson.— A fast, altogether. "Spring Cleaning” may have been a success on Broadway, but I will bet the last few cents I have left that this will never pay its way in the small towns. It is clever, all right, but too racy to get across here. Eight reels. — L. F. Wolcott. Grand theatre. Eldora. la. — Small town patronage. THE FAST SET, with Betty Compson. — A splendid program picture. — Bert Silver, Silver Family theatre, Greenville, Mich. — General patronage. THE STRANGER, with Betty Compson.— Entirely too heavy and too dreary for any house any time. Seven reels. — L. F. Wolcott, Grand theatre. Eldora, la. — Small town patronage. THE WANDERER OF THE WASTELAND, with Jack Holt. — The color helps, if you sell them the idea. I sold that, instead of the story, which isn’t the best Zane Grey story. I would say it was a bet if pushed properly. We used it as our Christmas attraction and it did a fair holiday business. Seven reels. — L, F. Wolcott, Grand theatre, Eldora, la. — Small town patronage. THE WANDERER OF THE WASTELAND, with Jack Holt. — Story pleased. Coloring wonderful, but my clients stated one colored picture is enough for a year. Business good. — L. A. Goux, Antlers theatre, Roseburg, Ore. — High class patronage. SINNERS IN HEAVEN, with Richard Dix.— This is not as good as “Empty Hands.” but it is good, at that. Had some kicks, as it is rather risque, but I got by with it. Some of my patrons raved over it, while some looked like they were afraid to express themselves. Due to very cold weather, business was light. — S. B. Johnson, Regent theatre. Marianna, Ark. — General patronage. CHANGING HUSBANDS, with Beatrice Joy. — Is a real comedy drama. Joy and Griffith are both fine. The story starts out slow enough and gradually works up to a whirlwind pace that has the spectator sitting out on the edge of his seat, holding on to the arms of the chair and gasping for breath. We did a fair business two days. Seven reels. — L. F. Wolcott, Grand theatre. Eldora, la. — Small town patronage. CHANGING HUSBANDS, with Beatrice Joy. — This is the first time we have noticed Victor Varconi, and our ladies want to see more of him. Had more good comments on this than on most we have run lately. Really good entertainment that should please all. Seven reels. — J. A. Anderson, Idyl Hour theatre, Edson, Alberta, Canada. — Railroad Divisional Point. THE SOCIETY SCANDAL, with Gloria Swanson.— Another Allan Dwan success. Second night’s receipts better than the first’s. Seven reels. — Crosby Bros. Lily theatre, Buffalo. N. Y. — Neighborhood patronage. A SOCIETY SCANDAL, with Gloria Swanson. — Just a Swanson vehicle. It demonstrated no drawing power in a small town. Seven reels. — L. F. Wolcott. Grand theatre, Eldora, la. — Small town patronage. BLUFF, with Antonio Moreno. — Picture passable. nothing to rave over, but gets by with a good comedy. Six reels. — G. K., Halfway theatre. Halfway, Mich. — General patronage. BLUFF, with Agnes Ayres.— A right clever little offering which didn’t do well at the box office here. We can’t say much for Ayres as a drawing card. Six reels. — L. F. Wolcott, Grand theatre, Eldora. la. — Small town patronage. THE FIGHTING COWARD, with Cullen Landis. — One of the best pictures of this group. This man Cruze deserves a lot of credit for this. There’s real workmanship in this, so go after it. Seven reels. — Crosby Bros. Lily theatre, Buffalo, N. Y. — Neighborhood patronage. THE FIGHTING COWARD, with Cullen Landis.— This, in my opinion, is one of the best pieces of real entertainment that I have had the pleasure of placing upon my screen in some time. It has to be sold to the people, however, but it will surely please if you get them in. Many remarked that it was the best picture they had seen this season. When you play it, get out and make a real noise. Seven reels. — L. F. Wolcott, Grand theatre. Eldora, la. — Small town patronage. THE FIGHTING COWARD, with Cullen Landis.— What we received of this picture was good. Print in very bad condition, but distributor refused to make good. Have asked for refund or credit on each but have received nothing but promises. Six reels. — E. L. Fawks, Photo Phone theatre, Graford, Tex. — General patronage. SHADOWS OF PARIS, with Pola Negri.— This is terrible. Why all this Paris stuff? We are surely getting fed up on it. This is all the things which will not go in a small town — costume, Paris, foreign cast, etc. Better lay off this one. I was oversold and did not gross film rental. Seven reels. — L. F. Wolcott, Grand theatre, Eldora. la. — Small town patronage. HOMEWARD BOUND, with Thomas Meighan. — A fine Thomas Meighan picture with a delightful love story surrounded by the atmosphere of old ocean. Seven reels. — Donald H. Dorchester, (Community Centre theatre. Southbury, Conn.— Rural patronage. ICEBOUND, with Richard Dix. — A character study of New England life as it is seen in some communities. It was well received here two days. Six reels. — L. F. Wolcott, Grand theatre, Eldora, la. — Small town patronage. ICEBOUND, with Richard Dix. — Ran this one on Sunday night to a small house, owing to the extreme cold weather. In my judgment this is one of the best pictures I have seen in a long time. It is a mirror to the life we live in this Twentieth Century. It exposes human greed as it exists. It contains a lesson that we all could profit by. Seven reels. — P. W. Quinlin, Ideal theatre, Chateaugay, N. Y. — Small town patronage. ICEBOUND, with Richard Dix. — Fair picture but star miscast. Lew Cody should have had the part. Seven reels. — Crosby Bros., Lily theatre. Buffalo, N. Y. — Neighborhod patronage. RUGGLES OF RED GAP, with Ernest Torrence.— If patrons were as well pleased with all shows as they were with this one, I would be well satisfied. I call it very good and believe it pleased 90 per cent. Eight reels — H. J. Eagan, American theatre, Wautoma. Wis. — Small town patronage. THE GUILTY ONE, with Agnes Ayres. — I give you my word that if there is a single thing which can be said in favor of this picture, we couldn’t find it. There just isn’t anything to it ; that’s all. Six reels. — L. F. Wolcott, Grand theatre, Eldora, la. — Small town patronage. THE TIGER’S CLAW, with Jack Holt.— Jack Holt is nearly always good and this one was well received. Six reels. — M. W. A. theatre. Soldier, Kan. — Small town patronage. THE DAWN OF A TOMORROW, with Jacqueline Logan. — This is a real show. It packs a very finely drawn lesson in intolerance and optimism. Worthy to be shown any place. Especially suitable for Sunday. It does not. however, exhibit any drawing power. Six reels. — L. F. Wolcott, Grand theatre, Eldora, la. — Small town patronage. PRODIGAL DAUGHTERS, with Gloria Swanson.— A good picture. Gloria is well liked here and it’s a mining town. Seven reels. — Roy S. Hammonds, Recreation theatre. Hardburly, Ky. — Mining camp. NOW BOOKING