Exhibitors Herald (Dec 1924-Mar 1925)

Record Details:

Title:
Exhibitors Herald
Date:
Dec 1924-Mar 1925
Volume:
Exhibitors Herald (Dec 1924-Mar 1925)
Leaf #:
000784
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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74 EXHIBITORS HERALD STEPHEN STEPS OUT, with Douglas Fairbanks, Jr. — -Good clean story and we had good comment on this. Free of the usual love scenes and a story for the young. We don’t understand the knock some have made on this, but if you have run it, you know. Our Gang in "Seeing Things" very fine and a help to business. Six reels. — Bricker and Green, Gem theatre. Green River, Utah. — General patronage. THE NEXT CORNER, with a special cast. — This is not a good show. The people did not like it and very few came out. I am of the opinion that to much foreign stuff is being used in the making of pictures at this time. Wouldn’t it be better to use American stories of Americans ? But then, we are just the small town in the Middle West and perhaps we don’t know what is best except in our own little town. But we do know this type picture does not go here. Seven reels. — L. F. Wolcott, Grand theatre, Eldora, la. —Small town patronage. HERITAGE OF THE DESERT, with Bebe Daniels.— Great Western picture. Book it. Here is a fine picture with Bebe Daniels at her best. Ernest Torrence is fine in it. Story of a feud. Powerful picture that will please everyone, and the photography is just as fine as in “The Covered Wagon.” Seven reels. — Donald H. Dorchester, Community Centre theatre, Southbury, Conn. — Rural patronage. HERITAGE OF THE DESERT, with Bebe Daniels.— A great show. Story, production, scenery and photography fine. The acting of Torrence Great. Personally I thought, in many ways this was a better production than "The Covered Wagon,” but, of course, it had not the publicity campaign back of it that "The Wagon” had. But it did quite well at the box office. You can play this one anywhere, any time and get money and give satisfaction. Seven reels. — L. F. Wolcott, Grand theatre, Eldora, la. — Small town patronage. HERITAGE OF THE DESERT, with Bebe Daniels.— As usual, Zane Grey brought the fans in and, considering the zero weather that has come this way, we were pleased with the attendance. Picture one of the best we have ever played and know it’s a trade builder. Seven reels. — Bricker and Green, Gem theatre. Green River, Utah. — General patronage. THE MORAL SINNER, with Dorothy Dalton. — Story of the — ah — Lady bandit of Paris. Too many stories of Paris are current at this time. Too much sameness. Not a thing to this one. Six reels. — L. F. Wolcott. Grand theatre. Eldora, la. — Small town patronage. FAIR WEEK, with Walter Hiers. — I played this on Saturday and didn’t hear any complaints. It Is a fair little story but Hiers isn’t much of a star. Five reels. — L. F. Wolcott, Grand theatre, Eldora, la. — Small town patronage. MANSLAUGHTER, with Thomas Meighan. — It’s good enough to play any time, regardless of how old it is. Business was only normal. Think the title didn’t mean anything to our patrons. Eight reels. — I. R. Gavin. Hammond theatre, Hammond, Wis. — Small town patronage. THE CODE OF THE SEA, with Rod La Rocque. — A thrilling sea story. Everybody is crazy about a picture like this one. If you haven’t played it, go after it quick. Six reels. — Donald H. Dorchester. Community Centre theatre, Southbury, Conn. — Rural patronage. THE CODE OF THE SEA, with Rod La Rocque. — A roaring drama of the sea which will please the Saturday night crowd anywhere. Six reels. — L. F. Wolcott, Grand theatre. Eldora. la. — Small town patronage. THE CODE OF THE SEA, with Rod La Rocque. — This was our free entertainment for members of the Woodman Lodge. We made no mistake, because it was a very good sea story. Six reels. — M. W. A. theatre. Soldier, Kan. — Small town patronage. THE TRAIL OF THE LONESOME PINE, with Mary Miles Minter. — 'The title pulled them in for about $10 extra business. Seemed to please fairly well. Print good. — I. R. Gavin, Hammond theatre, Hammond, Wis. — Small town patronage. MONTMARTE, with Pola Negri. — Negri just isn’t there with my crowd. Every picture I play of her just loses me that much more money. This is a good Negri picture, but. Oh, what’s the use ? The public know what they want, and they don’t want Negri here. Seven reels. — L. F. Wolcott, Grand theatre, Eldora. la. — Small town patronage. THE CONFIDENCE MAN, with Thomas Meighan. — Meighan is quite a favorite here and while this isn’t the best we have ever played, we heard no complaints so we can’t kick. Eight reels. — G. K., Halfway theatre. Halfway, Mich. — General patronage. THE CONFIDENCE MAN, with Thomas Meighan. — Awfully slow in spots. But Tommy has quite a few admirers and it got across on that account fairly well two days. Eight reels. — L. F. Wolcott, Grand theatre. Eldora, la. — Small town patronage. THE CONFIDENCE MAN, with Thomas Meighan. — Real good, entertaining picture with a moral. Seven reels. — Crosby Bros. Lily theatre, Buffalo, N. Y. — Neighborhod patronage. AROUND THE WORLD IN THE SPEEJACKS. — I played this as a feature. They either went to sleep or walked out. It did not satisfy. Six reels. — L. F. Wolcott, Grand theatre, Eldora, la. — Small town patronage. HER GILDED CAGE, with Gloria Swanson. — A fine picture. If your patrons like Gloria they will like this one. Six reels. — J. W. Andresen, Rialto theatre. Cozad, Neb. — General patronage. TO THE LADIES, with Theodore Roberts. — A real good comedy drama which will please the women, if you can get them in. The men didn’t care for it. Six reels. — L. F. Wolcott. Grand theatre, Eldora. la. — Small town patronage. RACING HEARTS, with Agnes Ayres. — A rootin’, tootin’, honkin’, tonkin’, whizzing, racing picture. Reckon that just about describes it. Six reels. — Dorothy B. Strauss, Bonita theatre, Copperhill, Tenn. — Mining town patronage. THE BEDROOM WINDOW, with May McAvoy. — A good mystery show with ample comedy interspersed to make it very interesting and entertaining. We played it one day. Six reels. — L. F. Wolcott, Grand theatre, Eldora, la. — Small town patronage. Pathe THE BATTLING ORIOLES, with Glenn Tyron. — It’s alright. Not in a class with the Lloyds, yet, perhaps, but then it is not necessary to sell the old homestead to buy it either, and it packs a lot of good laughs for the whole family. Six reels. — L, F. Wolcott, Grand theatre, Eldora, la. — Small town patronage. DYNAMITE SMITH, with Charles Ray.— Wonderful acting by Ray and Beery and excellent scenery, partly offset the bleak, dreary gruesomeness of the story, but I do not believe that this will enhance the box office value of Ray at my February 7, 1925 theatre. Seven reels. — L. F. Wolcott, Grand theatre, Eldora, la. — Small town patronage. THE KING OF WILD HORSES, with Rex.— A picture that will please any audience and a real novelty. Rex a wonderful horse and the producers deserve much credit for giving us something different. Boost it. Five reels. — Wilcox & Witt, Strand theatre, Irvine, Ky. — General patronage. THE KING OF WILD HORSES, with Rex.— It was a good show. Some faked stuff and several people told me they were willing to bet the horse was changed in the last two reels but, as I said, it was a good show, a real novelty. Horses, in these days of all automobiles, are a novelty anyway. Five reels. — L. F. Wolcott, Grand theatre, Eldora, la. — Small town patronage. GIRL SHY, with Harold Lloyd. — It's a great show. Lloyd is not the box office bet here that I would like to have him be, but he sure is in a class by himself as a comedian. Jobyna Ralston, as I have remarked, in a previous report, is also fine. Eight reels. — L. F. Wolcott, Grand theatre. Eldora, la. — Small town patronage. WHY WORRY'? with Harold Lloyd. — Many comments on this picture. Got extra business on this picture but Pathe got it, so it is little difference. But the picture is good and the paper is attractive and draws. Six reels. — G. K., Halfway theatre. Halfway, Mich. — General patronage. THE CALL OF THE WILD, with Buck.— A good Northern picture from Jack London's classic. The schools co-operated (they were having it for book review at the time) and we had more kids than usual. They all liked it. Seven reels. — L. F. Wolcott, Grant theatre, Eldora, la. — Small town patronage. THE WAY OF A MAN, with a special cast. — This is a picture of the early West. Has fights with the Indians, planty of action. If you like that type — play it — it’s good. Seven reels. — ^John Aden, Rialto theatre, Terril, la. — General patronage. THE WAY OF A MAN, with a special cast. — Sure will pull a following where serials ever did do good. We ran a few weak pictures with it, after we found how good it was, and had comments that they never saw better programs, when we actually were ashamed to show up after the feature. Book this one and play safe. Don't let your competitor get it first or you are out of luck. — O. R. Oates, Bridge theatre, Petersburg, W. Va, — Small town patronage. Prod. Dist. Corp. RAMSHACKLE HOUSE, with Betty Compson. — A good little picture. Pleased all that came. It is a pleasure to run a nice clean picture like this with no sex stuff or slushiness. You can boost it without fear of being let down when they come. — L. M. Jones, Arcadia theatre, Vandergrift. Pa. — General patronage. NOT ONE TO SPARE, with a special cast. — Good picture that misses at the box office. Five reels. — Crosby Bros., Lily theatre, Buffalo, N. Y. — Neighborhood patronage. THE HOUSE OF YOUTH, with Jacqueline Logan.— Good program picture. Pleased about 85 per cent. Seven reels. — Harold Youngren, State theatre. Two Harbors, Minn. — General patronage. HER OWN FREE WILL, with Helene Chadwick.— Some said too silly, some said fair. I myself didn't think much of it. Six reels. — G. K., Halfway theatre. Halfway, Mich. — General patronage. RECKLESS ROMANCE, with a special cast. — A jolly and clean comedy drama which drew and pleased. Six reels. — P. G. Estee, S. T. theatre, Parker, S. D. — Small town patronage. RECKLESS ROMANCE, with a special cast. — A very good feature comedy that pleased. Six reels. — H. E. Schlichter, Liggett theatre, Madison, Kan. — Small town patronage. THE DRIVIN' FOOL, with Wally Van. — If you want to give your patrons a treat, show this one. Lots of thrills. The kids just wild over it and the grownups have a wonderful time of it also. — Jack Greene, New Geneseo theatre, Geneseo, HI. — Small town patronage. THE LIGHTNING RIDER, with Harry Carey.— This is a Western of the Mexican border and wish to say that it is a real good picture that gave general satisfaction. It is no special but a good Western picture. We have shown two of Carey's from Producers and have four more to show and hope they are as good as the two we have shown. NOW BOOKING AGNES AYRES 'HER'^RKE’T VALUE' ANDERS RANDOLPH \ TAYlOft HOLMES • HEDDA HOPPER f. EDWARD EARLE /rom the celebrated stdQe success PAUL PRODVCTiON /(ete^seeJ by R ODUCERS ~ D IS TR fR U TING CORPORA TIOmm