Exhibitors Herald (Dec 1924-Mar 1925)

Record Details:

Title:
Exhibitors Herald
Date:
Dec 1924-Mar 1925
Volume:
Exhibitors Herald (Dec 1924-Mar 1925)
Leaf #:
000786
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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76 EXHIBITORS HERALD February 7, 1925 I would surely miss the “Herald.” Wishing the Herald and all of you the best of success. — O .K. Stablein, Star theatre. Alexandria. S. D. — General patronage. THE HUNCHBACK OF NOTRE DAME, with Lon Chaney. — This was a cleanup for Carl. He got everything I had, even my change from the night before. Big flop. Bad print. Big rental. Small crowd, and again I say “never again.” Why they made it for entertainment is beyond me. Leave it alone. Twelve reels. — A. D. Brawner. Jewel theatre. Hooker. Okla. — Small town patronage. JACK O’ CLUBS, with Herbert Rawlinson. — A good program picture. Police story that pleased better than some of these so called specials.— Lincoln theatre, Rochester, N. Y. — General patronage. SHADOWS OF THE NORTH, with William Desmond. — Showed this on Family Night to a good house. It is cut and dried Western pattern, but seemed to please. Five reels. — A. N. Niles. Eminence theatre. Eminence. Ky. — General patronage. RIDGEWAY OF MONTANA, with Jack Hoxie. — Fairly good Western that is about as good as “Back Trail.” Not as good as “Man from Wyoming,” but should please most Western fans. Two reels. — W. T. Davis & Son, Rialto theatre, Sharon, Wis. — General patronage. RIDGEWAY OF MONTANA, with Jack Hoxie. — A cheap Western with the same old story. Hoxie tries to put it over, but fails. I understand how a man gets to be President of the United States, but how did Hoxie get into the movies ? Six reels. — Roy S. Hammonds, Recreation theatre, Hardburly, Ky. — Mining Camp. DRIFTING, with Priscilla Dean. — Ran this to small crowd. Picture fair. My conception of a Jewel evidently does not agree with Universals, for I would call this only an average program picture. I have bought and run many at half the price of this one, that in the category of Jewels would put this out of the running. Seven reels. — P. W. Quinlin, Ideal theatre, Chateaugay, N. Y. — Small town patronage. THE THUNDERING DAWN, with J. Warren Kerrigan. — This is one of the best that we ever had in our house and want to say that the people who saw it told us so. The typhoon is wonderful, and. Boys, if you haven’t shown this, do so at once. If all pictures were like this the picture business would be easy. It has everything to give entertainment. Owing to the extreme cold weather, we have been unable to get the crowds, and also have basketball and dances as competition, together with all the radio concerts. However, the ones who missed this one missed something Winifred Bryson in the part of the vamp is wonderful and her beauty captivates you. Seven reels. — C. V. Anderson, Oak theatre, Oakdale, Neb. — General patronage. THE BOLTED DOOR, with Frank Mayo. — Patrons did not get head or tail to the picture. Five reels. — Harold Youngren, State theatre. Two Harbors. Minn. — General patronage. THE RED WARNING, with Jack Hoxie.— Is a good action Western for Saturday. The scenery is good The few comments were favorable. Five reels. — L. F. Wolcott, Grand theatre. Eldora, la. — Small town patronage. A CHAPTER IN HER LIFE, with a special cast. — Ran this on Saturday to fair business. Uncle Carl called this a special. I would consider this only a fair program picture If you can buy it cheap enough, run it : if not, pass it up and buy some other good program picture at a program price. Uncle Carl’s “talks from the shoulder” are sometimes misleading. Six reels. — P. W. Quinlin, Ideal theatre. Chateaugay, N. Y. — Small town patronage. BIG TIMBER, with William Desmond. — Good Northwestern timber country picture with good scenery. It pleased. Five reels — L. F. Wolcott, Grand theatre. Eldora, la. — Small town patronage. Vitagraph CAPTAIN BLOOD» with J. Warren Kerrigan. — First night, sixteen below zero, packed them in. You can bill this as a real special. Our patrons complimented us on this picture. Prices 10 and 35c. Ten reels. — Smith & Beard, Lyric theatre, Waterloo, Ind — General patronage. CAPTAIN BLOOD, with J, W. Kerrigan. — This is indeed a wonderful picture, a great story and some wonderful acting. Just a little draggy in a few places, but it will hold your interest all the way through. If it could have been condensed about one reel it would be a knockout. The trouble with it is it is too high class for a great many. — J. E. Hubbell, Palace theatre, Worthington, Ind. — General patronage. ONE LAW FOR THE WOMAN, with Cullen Landis — A fair story which would have pleased better without one or two scenes of needless display of legs by a member of the cast. There is a great difference between art and this sort of thing. — A. F. Botsford, Royal theatre, Ainsworth, Neb. — Small town patronage. ONE LAW FOR THE WOMAN, with Cullen Landis. — This is a good mining camp melodrama. It will please the usual Saturday crowd, if you can get them by the title and into the house. Six reels. — L. F Wolcott, Grand theatre, Eldora, la. — Small town patronage. THE CODE OF THE WILDERNESS, with Alice Calhoun. — A rather good Western picture. Bowers and Miss Calhoun deliver the goods in the usual approved fashion. They liked it here. Seven reels. — L. F. Wolcott, Grand theatre, Eldora, la — Small town patronage. MY MAN, with Dustin Farnum. — A nice little picture that only one or two walked out on. Am getting lots of kicks on Vitagraph’s newer stuff. Watch out, small towns. Dustin Farnum is out of place in this. The director slipped a little in working up the climax, but Miss Miller held the picture up. Too long. — A F. Botsford, Royal theatre, Ainsworth, Neb. — Small town patronage. BRING HIM IN, with Earle Williams. — An interesting and well-acted story of the mounted police. Nice scenery and the heart interest is quite strong in it. Gave good satisfaction. With Larry Semon, in “The Bakery,'* we had a very nice Saturday show. Five reels. — O. K Stablein, Star theatre, Alexandria, S. D. — General patronage. LET NOT MAN PUT ASUNDER, with Lou Tellegen. — A long drawn-out story which might of gotten by in six reels. No action and not much of anything else that appeals to the average clean-minded American. Some people hang around the divorce courts to get this kind of dope, but few would pay to see it on the screen. Not so good for small towns. — A F. Botsford, Royal theatre, Ainsworth, Neb. — Small town patronage. True Talk No. 28 By John B. Rock General Manager, Vitagraph, Inc. February 7 — They tell me that nobody is so critical of women as women! Well, Louella O. Parsons, motion picture critic of the New York American said this about Nazimova in “The Redeeming Sin,” J. Stuart Blackton’s marvelous drama of the Paris underworld: “A wonder. She is marvelous, gorgeous.** Exhibitors know that Miss P arsons is always on the job. She knows pictures! Take her tip — book Nazimova in “The Redeeming Sin.” NOW BOOKING PRISCILLJ OEAN 9)heCrin^^, Runrt^^ HUNT STROMBERG Ajr Harvey Cates personilly supervised Ward Crane, Alan"Hale, Mitchell lLis PRODUCTION / . y^eUased by j PR OP LkCER S ~ D/S TR in UTING^ CORJIOJIATI^