Exhibitors Herald (Dec 1924-Mar 1925)

Record Details:

Title:
Exhibitors Herald
Date:
Dec 1924-Mar 1925
Volume:
Exhibitors Herald (Dec 1924-Mar 1925)
Leaf #:
000788
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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78 EXHIBITORS HERALD February 7, 1925 Serials INTO THE NET (Pathe), with Edna Murphy.— Best serial to date from Pathe. Get it and be sure of starting off on the right foot. — Crosby Bros., Lily theatre, Buffalo, N. Y. — Neighborhod patronage. INTO THE NET (Pathe), with Edna Murphy.— Although this serial stuff got off to a rotten start, which puts a crimp in the entire run, I believe it is one of the best, if not the best, serial I have ever run, and I have run a bunch of them. It is laid in New York, and CJommish Enright turned over the whole works to ’em. The story is plausible and not filled with so much of the usual stuff encountered in the majority of serials. Two reels. — Wm. E. Tragsdorf, Trags theatre. Neillsville, Wis. — Small town patronage. LEATHER STOCKING, with a special cast. — Started this off with a Radio Concert to a full house. Starts good. Will report as it progresses. Two reels.— Wm. E. Tragsdorf, Trags theatre, Neillsville, Wis. — Small town patronage. THE RIDDLE RIDER (Universal), with a special cast. — I am playing chapter 7 of “Riddle Rider” and cannot help but write a few lines and express my opinion about the drawing power of this serial. It has been great and the action is fast and what my patrons want. I hope that the next two serials have the same drawing power, for, if they do. Universal will stand in a field by themselves when it comes to making serials. Tell any of the boys for me that want a real 100 per cent Western serial that they cannot go wrong on this one. — H. K. Van Wormer, Melvin theatre, Toledo. Ohio. — General patronage. TEN SCARS MAKE A MAN (Pathe), with a special cast. — -The best way I find to express this serial is to say that it is as bum as “Into the Net” was good. Have played Episode 8. It is slow, fights slow, big, clumsy horses and everything drags. Believe their next one, “Galloping Hoofs,” is going to be a good one, so I am going to take a chance on another serial. I have never been able to get one over and I have tried them all. If I can get an even break, believe I can make a go of it. Am going to use an “Egg Matinee” on first episode of “Galloping Hoofs.” That is, every kid that brings a fresh egg gets in free. Two reels. — S. B. Johnson, Regent theatre, Marianna, Ark. — General patronage. THE TIMBER QUEEN (Pathe), with Ruth Roland. — Having finished the last episode of this serial, we must report that it was a success. Small attendance for three or four episodes preceding the last made us uncertain, as the weather was bad and we could not be sure whether the weather kept them away or they were losing interest in the serial. But the weather was good again for the last episode and the folks came back, and now we are sure that our crowds would have been smaller on the bad nights had it not been for the drawing power of this serial. Two reels. — C. E. Hopkins. Hopkins’ theatre. Cotter, Ark. — Small town patronage. Short Subjects EDUCATIONAL DONE IN OIL, a Christie comedy. — This is below the Christie standard. Does not contain a really good laugh. Two reels. — A. N. Miles, Eminence theatre. Eminence. Ky. — General patronage. FAMILY TROUBLES. — An amusing single reeler of a bunch of kids and a Ford. One reel. — J. A. Anderson, Idyl Hour theatre, Edson, Alberta, Canada. — Railroad Divisional Point. GETTING GERTIE’S GOAT, a Christie comedy, with Dorothy Devore. — Here is a real comedy. Pleased all. Something different in fun-making. Two reels. — E. L. Fawks, Photo-Phone theatre. Graford, Tex. — General patronage. GOING EAST, with Lloyd Hamilton. — A very good comedy that is considerably helped by the dog and the ugly bird with the big mouth. Who is this fellow ? Two reels. — J. A. Anderson, Idyl Hour theatre, Edson, Alberta, Canada. — Railroad Divisional Point. HIS NEW PAPA. — Nothing to this one. Like most of the other one reelers I’ve been getting, just that much film to run. One reel. — W. A. Doerschlag, Strand theatre. Ransom, Kan. — Small town patronage. HOLD TIGHT. — Just two reels of good comedy. Two reels. — H. E. Patrick. Strand theatre, Samson, Ala. — General patronage. KILLING TIME, with Lloyd Hamilton.— Good comedy, lots of laughs. Run with Mix in “Heart Buster” and made a very satisfactory Saturday night program. Two reels. — A. D. Brawner, Jewel theatre. Hooker, Okla. — Small town patronage. KILLING TIME, with Lloyd Hamilton. — A good comedy. Print poor. Two reels. — J. W. Andresen, Rialto theatre, Cozad, Neb. — General patronage. LYMAN HOWE’S HODGE PODGE.— A dandy one-reeler to a program what the froth is on a lemon pie, or icing on a cake. One reel. — A. J. Milton Bean, Maple Leaf theatre. Mount Dennis, Ont., Canada. — Small town patronage. A PERFECT 36, a Christie comedy, with Bobby Vernon.. — This got a number of laughs. Ran on the same night as “Ponjola,” and several people remarked on the man impersonating a woman in the comedy, and the woman impersonating a man in the feature. Bobby is pretty well-liked here. Two reels. — J. A. Anderson, Idyl Hour theatre, Edson, Alberta, Canada. — Railroad Divisional Point. POWDER MARKS. — The best one-reel comedy we have used. One reel. — S. G. Fry, Palace theatre, Omaha, Tex. — General patronage. UNCLE SAM, a Juvenile comedy. — This is rather good. “Uncle Sam” tries to find out. before his death, which one of his relations to leave his fortune to, and has a merry time doing it. Good for several hearty laughs. Two reels. — A. N. Miles, Eminence theatre. Eminence, Ky. — General patronage. WINTER HAS COME, a Christie comedy. — This is below the Christie standard. Does not contain a real good laugh. Two reels. — A. N. Miles, Eminence theatre. Eminence, Ky. — General patronage. FILM BOOKING OFFICES CALL A COP, with George O’Hara. — A good comedy. Got quite a few good laughs. Not the first we've had. though. Two reels. — O. K. Stablein. Star theatre, Alexandria, S. D. — General patronage. FIGHTING BLOOD, with George O’Hara. — These second series are very good. We have used four. All very good. Two reels. — O. K. Stablein, Star theatre. Alexandria, S. D. — General patronage. FIGHTING BLOOD, with George O’Hara. — Round 2 better than the first round, but nothing great. Is not drawing for me. Reels fair. Two reels. — W. A. Doerschlag, Strand theatre. Ransom, Kan. — Small town patronage. THE GO-GETTERS, with a special cast. — No kick coming on “Go-Getters.” Pleased 100 tier cent. Alberta Vaughn. Geo. O’Hara, Al. Cooke and Kit Guard are among the favorite stars of the Strand theatre. Two reels. — H. E. Patrick, Strand theatre, Samson, Ala. — General patronage. THE GO-GETTERS, with a special cast. — This was our first of this series, and I think it was real good. The weather gave us a bad start on it. — P. S. Stallings, Majestic theatre. Bowie. Tex. — Small town patronage. HY MAYER TRAVERLAUGHS. — No good here. Also bad prints. — L. R. Ledou, Larabee Opera House, Isabel, Kan. — Small town patronage. DARE-DEVIL, — An excellent comedy, and different. They sure go good with the children. One reels.— C. V. Anderson. Oak theatre, Oakdale, Neb. — General patronage. THE TELEPHONE GIRL, with Alberta Vaughn. — The elephant’s overshoes, the snake’s suspenders, the pig’s pajamas, and anything else you can think of. Thoroughly satisfactory to all concerned. Ran them all. Two reels. — A. J. Milton Bean, Maple Leaf theatre. Mount Dennis, Ont., Canada. — Small town patronage. THE TROUBLE MAKER, with Jimmie Aubrey. If you want one of those slap stick comedies that will make the kids roar, this is the one to show. It is just one stunt after another and it is certainly a fast one, with many fake stunts. Two reels. — W. J. Shoup, DeLuxe theatre, Spearville, Kan. — Small town patronage. EMPTY HEADS, — A better Cameo comedy than the last one we had. It had one or two good laughs in it. It must be getting hard to think up new gags to produce laughs from some of the comedy efforts I have seen lately. One C. A. Anglemire, “Y” theatre, Nazareth, Pa. — Better class patronage. FIRST NATIONAL PAY DAY, with Charles Chaplin.— Wish Charlie would go to work and make a few more comedies. He is in a class by himself. This one is old, but run it if you haven’t. It can be bought right and will do extra business. Two reels. — A. D. Brawner, Jewel theatre. Hooker, Okla.— Small town patronage. FOX DUMB AND DAFFY, — I told my wife when they made this comedy they named it after her. She said, “Hain’t it the truth? I was sure dumb and daffy when I married you.” Outside of that, it was a pretty good comedy. Two reels. — R. W. Hickman. Lyric theatre, Greenville, III. — General patronage. FOX NEWS. — We find Fox News to be good. Prints always good, from Dallas. At first our crowd did not take to them, but now they all plainly show that they like it very much. One reels. — E. L. Fawks, Photo-Phone theatre, Graford, Tex. — General patronage. GOLD HEELS, with Robert Agnew. — Would class this one as very good. It would make an extraordinarily good one night picture, but would not advise you to advance your admission. The horse race is one of the best that was ever screened. Would recommend it as a program picture only. Six reels. — R. W. Hickman, Lyric theatre, Greenville, 111. — General patronage. HER BALL AND CHAIN, an Imperial comedy. — Good comedy with very good plot. Two reels. — E. D. Luna, Cozy theatre. Wagoner, Okla. — Small town patronage. HIS BITTER HALF, with Al St. John.— A fairly good Fox Sunshine comedy. Not much kick though. Two reels. — S. G. Fry, Palace theatre, Omaha, Tex. — General patronage. THE PIN HEAD, with Clyde Cook. — Good comedy. Kept house laughing during the two reels. — E. L. Fawks, Photo-Phone theatre, Graford. Tex. — General patronage. TWO JOHNS. — Very good slap-stick of the falling down and pie-throwing order. Not as good as “Why Pay Rent.” Two reels. — A. N. Miles, Eminence theatre. Eminence, Ky. — General patronage. UNREAL NEWS REEL. — No good for a comedy. Not a laugh in it. Two reels. — E. D. Luna. Cozy theatre. Wagoner, Okla. — Small town patronage. WHY PAY RENT? — Absolutely one of the funniest slap-stick comedies ever on our screen. The NOW BOOKING (Jl FRANK WOODS SPECIAL PRODUCTIO N -EAUTYMdihe Bad y I J PETER B. KYNE Directed by JVILLIAM WORTHINGTON TieUased by ~ PRODUCERS DISTmnUT/NG ~ CORP ORA T! ON