Exhibitors Herald (Dec 1924-Mar 1925)

Record Details:

Title:
Exhibitors Herald
Date:
Dec 1924-Mar 1925
Volume:
Exhibitors Herald (Dec 1924-Mar 1925)
Leaf #:
000789
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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February 7, 1925 EXHIBITORS HERALD 79 house simply roared. There’s lots of trick stuff in it. Two reels. — A. N. Miles, Eminence theatre, Eminence, Ky. — General patronage. PATHE CHARLEY CHASE COMEDIES — A very few really bad ones. Some have been better, of course, than others, but, generally speaking, we find them good. — L. F. Wolcott, Grand theatre, Eldora, la. — Small town patronage. CRADLE ROBBERS, with Our Gang. — Another good one from Our Gang, but that has been the way I have reported on all of them. I wonder if they have made a poor one. If they have, we missed it. Two reels. — W. J. Shoup, DeLuxe theatre, Spearville, Kan. — Small town patronage. DEAR OLD PALS, with Snub Pollard. — This is an old sister. I think the copyright in the title read 1900 or something like that. It’s good for a’ that. Has anyone with good sen.se ever been able to discover whyinell if; is necessary to put the year of the copyright on any picture, whether it is a comedy or super-special ? The bunk, I calls it. One reel. — Wm. E. Tragsdorf, Trags theatre, Neillsville, Wis. — Small town patronage. DOWN TO THE SEA IN SHOES.— This is one of the best two-reel comedies we have ever used or seen. Very, very funny and many novel situations. Two reels. — O. K. Stablein, Star theatre, Alexandria, S. D. — General patronage. FLIP FLOPS. — Better than fair comedy. Print good. Two reels. — I. R. Gavin, Hammond theatre, Hammond, Wis. — Small town patronage. FROZEN HEARTS, with Stan Laurel.— Not much to this one. Just an average, that’s all.— John Aden, Rialto theatre, Terril, la. — General patronage. GET BUSY, with Snub Pollard. — This is a good one, even if it is old. One reel. — Wm. E. Tragsdorf, Trags theatre, Neillsville, Wis. — Small town patronage. GRIDIRON STORIES.— A veiy good Sportlight. Shows big colleges in preparation for their gridiron conquests ; also a number of big games. These Sportlights fit in with any pfrogram on any night. One reel. — Wm. E. Tragsdorf, Trags theatre, Neillsville, Wis. — Small town patronage. JUST PASSIN’ THRU, with Will Rogers.— Will Rogers in comedies is the bunk. Lay off. Two reels. — Russell Armentrout, K. P. theatre, Pittsfield, III. LET’S BUILD, with the Spat family. — This is an average comedy, hardly as good as another “Spat” I used a while back. Two reels. — John Aden, Rialto theatre, Terril, la. — General patronage. OUR GANG, BEN TURPIN, MACK SENNETT, HAL ROACH, HARRY LANGDON, WILL ROGERS, GLENN TRYON COMEDIES.— We have found all of these comedies to be good. Two reels each. — L. F. Wolcott, Grand theatre, Eldora, la. — Small town patronage. PATHE NEWS. — This news reel has been consistently good. — L. F. Wolcott, Grand theatre, Eldora, la. — Small town patronage. PICKING PEACHES, with Harry Langdon.— Like all other exhibitors have said, it is good, but it is better for adults than kids. The kids didn’t like it. Two reels. — H. J. Eagan, American theatre, Wautoma, Wis. — Small town patronage. A QUIET STREET, with Our Gang. — A very good comedy which kept the crowd in an uproar. Two reels. — O. K. Stablein, Star theatre, Alexandria, S. D. — General patronage. SHE KNEW HER MAN.— An extra good Fable. One reel. — Wm. E. Tragsdorf, Trags theatre, Neillsville, Wis. — Small town patronage. SKY LARKING, with a special cast. — This wasn’t so bad. Lots better than some of the Mack Sennetts are. Would say an average good comedy. Two reels. — John Aden, Rialto theatre, Terril, la. — General patronage. SUNDOWN LIMITED, with Our Gang.— This is a crackerjack. It will get all the kids, from 6 to 60. Not silly or ridiculous, just funny. All this goes for “Big Business,” too, another of the Gang comedies. If you want to bolster something up, put one of these in. Two reels. — H. M. Johnson. Louis theatre, Toppenish, Wash. — Small town patronage. WHY ELEPHANTS LEAVE HOME.— It’s all right for a filler, but don’t get it if you need comedy to complete your program. Film good. Two reels. — I. R. Gavin, Hammond theatre, Hammond, Wis. — Small town patronage. WHY MEN WORK.— This is a good one-reel slap-stick. Most all Roach Comedies have laughs in them. One reel. — Wm. E. Tragsdorf, Trags theatre, Neillsville, Wis. — Small town patronage. YOUNG SHERLOCKS, with Our Gang.— The "Our Gang” comedies are generally good, and this is about the best one of them we have had. Two reels. — C. E. Hopkins, Hopkins theatre. Cotter, Ark. — Small town patronage. PRODUCERS DISTRIBUTING CORP. SO THIS IS HAMLET, with Charley Murray.— Very poor. Not a laugh in the whole thing. Two reels. — Harold Youngren, State theatre. Two Harbors, Minn. — General patronage. SELZNICK THE LOBBYGOW, with Jimmy Aubrey. — This is about the poorest comedy ever produced. Got this as a substitute from F. B. O. after writing them twice that I didn’t want it. Two reels. — Harold Youngren, State theatre. Two Harbors, Minn. — General patronage. UNIVERSAL BUDDING YOUTH, with Buddy Messinger.— This is my first of the Century comedies, and it was a dandy. Two reels. — John Travis, Doric theatre, Erie, Kan.— Small town patronage. THE CADDY, with Buddy Messinger. — This is an average good comedy, had quite a few laughs in it all along. Patrons kind of like Buddy here. Two reels. — John Aden, Rialto theatre, Terril, la. — General patronage. FIGHT AND WIN, with Jack Dempsey. — Out of ten of these, two were as good as a two-reel comedy. The others rotten. Universal oversold us, then gave us an adjustment, but we were out about fifty dollars more than we should have been on the series. But most companies wouldn't have given any adjustment. — P. S. Stallings, Majestic theatre, Bowie. Tex. — Small town patronage. GREEN GROCERS. — Pretty poor, but about as good as any single reeler. One reel. — W. T. Davis & Son. Rialto theatre, Sharon, Wis. — General patronage. PRESENT .4RMS, with Wanda Wiley.— Nothing to these Wanda Wiley comedies. Two reels. — Harold Youngren, State theatre. Two Harbors, Minn. — General patronage. RESTLESS REST. — Pretty good comedy. Some of these comedies are very good, some fair, some poor. But, of course, we can’t expect too much for the price. Get good co-operation from Universal exchange at Sioux Falls. One reel. — O. K. Stablein, Star theatre, Alexandria, S. D. — General patronage. SAHARA BLUES, with A1 Ault. — More junk. Universal is making a bunch of poor comedies this year. Two reels. — Harold Youngren, State theatre. Two Harbors, Minn. — General patronage. VITAGRAPH THE BAKERY, with Larry Semon. — This is a knockout. Kept the house in a continuous uproar. One hundred per cent comedy. Two reels. — O. K. Stablein, Star theatre, Alexandria, S. D.— General patronage. THE BELL HOP, with Larry Semon. — Up to the average of Larry’s well-known type of slapstick. We like them fine and patrons agree with us. Film in good condition, as are practically all films from Minneapolis Vitagraph exchange. Two reels. — I. R. Gavin, Hammond, theatre. Hammond, Wis. — Small town patronage. THE GOWN SHOP; LIGHTNING LOVE, with Larry Semon. — Good slap-stick comedy and that is what the people in a small place call comedy. Semon’s are all O. K. Two reels. — A. J. Milton Bean, Maple Leaf theatre. Mount Dennis, Ont., Canada. — Small town patronage. JIMMY AUBREY COMEDIES.— Have run all of these. They are O. K. for the slap-stick variety. They average up as good. — L. R. Ledou, Larabee Opera House, Isabel, Kan. — Small town patronage. KING DOME, with Jimmie Aubrey. — Of all the pieces of cheese, this one has the biggest holes in it. Just a lot of very disgusting drunken scenes. When are the producers going to learn that drunkenness isn’t funny any more? I bought 12 from F. B. O. Hope the rest are better than this one. Two reels. — W. J. Shoup, DeLuxe theatre, Spearville. Kan. — Small town patronage. MISCELLANEOUS RATTLING BY (Reelcraft). — An extra good comedy. Print in good condition. One reel. — L. Deyo, Miers theatre, Schoharie, N. Y. — General patronage. CAUGHT IN THE RAPIDS, with a special cast. — We have run several of the pictures of these stars and this is the best one of them, but it is just an ordinary program picture. Two reels. — C. E. Hopkins, ’The Hopkins theatre. Cotter, Ark. — Small town patronage. CORPORAL JIM’S WARD, with Irving Cummings.— This was the bunk. No action, no nothing to please anyone. Bad print. Two reels. — E. L. Fawks, Photo-Phone theatre, Graford, Tex. — General patronage. DOG GONE IT, with Tweedy. — Nothing much to this. A small part of the audience laughed, but the majority did not find it very amusing. Two reels. — C. E. Hopkins, The Hopkins theatre. Cotter, Ark. — Small town patronage. CLASSIFIED ADVERTISING Five Cents per Word Payable in Advance. Minimum Charge, $1.00. MOTION PICTURE MUSIC FOR SALE: Library motion picture music for nine piece orchestra. Cost many hundred dollars. Left by S. L. Amick for debt. Take eighty dollars. Address Rose Theatre, Byron, 111. EQUIPMENT FOR SALE FOR SALE: 279 brand new mahogany finish 7-ply veneer opera chairs at 50 per cent reduction. Chicago Theatre Co., 538 S. Dearborn Street, Chicago, III. FOR SALE: 470 newly upholstered seats. Guaranteed. Have also good bargains on machines, generators, electric signs, efc. Address, Chicago Theatre Equipment Co., 538 S. Dearborn Street, Chicago, III.