Exhibitors Herald (Dec 1924-Mar 1925)

82 EXHIBITORS HERALD February 7, 1925 THEATRE CONSTRUCTION^ AND EQUIPMENT J CRY KOOMS for children seem to be grotring in popularity among theatres. Here is a good view of a room of this type showing the glass partition and the comfortable furniture with which it is equipped. Spot and Flood Lamp Solves Problems in Stage Lighting An effective lamp has been successfully developed by Henry Mestrum of New York City. The device known as a Balluna spot and flood lamp solves many problems of the producer whose lighting facilities are limited. The lamp can be placed in the booth, and the operation of the lamp is simple when its capabilities and complexity are noted. A. device is placed on the front of the hood which carries six color frames, individually controlled from the back of the lamp, and so arranged as to permit a dissolving treatment of the colors desired. Four condensers of various types, ranging from a stereopticon, spot to flood, can be quickly inserted. An iris, and vertical and horizontal masking devices are added and all controlled from the same station. Hr. Alestrum has developed a lamp which is being used in leading metropolitan motion picture theatres, and it renders excellent service in blending with stage lighting effects, when used as a ground or basic tone, and an effective additional lighting effect for orchestral numbers. New Projects Theatre, stores and offices at 18th and Blue Island Ave., Chicago, to cost $500,000. Theatre to seat 1,500. Work to start March 1, 1925. R. Levine & Co., and E. P. Rupert, architects. Atlanta, Georgia. — G. Lloyd Preacher, architect, Atlanta, Ga. Vaudeville theatre seating 2,400 with mezzanine and balcony. Gude & Co., Atlanta, Ga., general contractors. Excavation complete, foundations being installed, steel contract awarded, work to be completed fall, 1925. Seeks Suggestions for Color Scheme A press time request from Miller & Wilcox, Lake View, Iowa asking suggestions for color schemes in repainting their theatre is answered in a general way here pending a further inquiry on this report from this department’s advisory staff. Messrs. Wilcox & Miller write : **lVe are going to have the interior of one of our theatres repainted, ceilings and side walls. The Princess theatre at Odeholt is 70 ft. long and 24 ft. wide, ceiling 14 ft. in the hack, 18 ft. in the front. Would like to have some suggestions as to the way it should he done. Would like to have suggestions as to sides. Would like to have them painted in about three panels. Please give good colors for ceiling to match the sides. Would like light sides.** !\OTE: If’e believe Messrs, Miller & Wil cox will find of interest the suggestions of R. L. Simmons for making a small theatre cozy which were published in last issue. The July **Bett€r Theatres'* contained in the HERALD of July 19 gave the following suggestions as a suitable color scheme for a small theatre : ''A theatre should he contrasting in its decorative scheme so as to be felt and seen m the dark. Use an ivory ceiling, ornamental striping in hroivn. Paint side walls old rose and the stiles, if panelled, in French gray. Use old rose shades for lighting fixtures. Outer lobbies should be brilliant in a combination of blue, light brown and high lighted with gold. Electric Flowers in Theatres Brighten Dull Corners Baskets or vases of electrical flowers offer many possibilities in a decorative way for the motion picture theatres. Artificial roses, tulips or similar flowers are fitted with small properly colored bulbs and the complete bouquet is wired ready to attach. Many a nook and corner, now barren unattractive or unsightly can be transformed into a beauty spot by means of an electric bouquet. They range in price from $2.00 to $10.00. One of these baskets contains nine illuminated flowers. It measures five feet high and is rqade of reed in two tone effect The cord to attach to the light socket is six feet in length. 10,000 Feet of Film in Library on Life of T . R. (Special to Exhibitors Herald) NEW YORK, Jan. 27. — Development of the Theodore Roosevelt Memorial Association has been increased recently in the way of about 10,000 feet of motion picture film relating to the life of the former president. This, with 25,000 positive prints has been added to the motion picture library being developed in the association. Work is being carried on toward the erection of a memorial building in Washington, D. C., near that of Lincoln. NOW BOOKING Beyond the Border" Directed bif Scott Dunlap <J HUNT STROMBERG personally supervised production PRODUCERS DISTRIB UTfNG CORPOFIAT/ON