Exhibitors Herald (Dec 1924-Mar 1925)

Record Details:

Title:
Exhibitors Herald
Date:
Dec 1924-Mar 1925
Volume:
Exhibitors Herald (Dec 1924-Mar 1925)
Leaf #:
000797
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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February 14, 1925 EXHIBITORS HERALD Never has the world known such a record breaker The HUNC HBACK NOTRE DAME In the Big Cities — a big winner I ^‘Our lobby is impassable. Crowds reach to entrances of other theatres!” Hippodrome Theatre, Baltimore, Md. “Biggest box-office attraction we ever had!” Milwaukee Theatre, Milwaukee, Wis. “Broke all records by $1200. Second day’s again broke record!” Adams Theatre, Detroit, Mich. In Smaller Cities — size makes no difference! “Broke all house records for past fifteen years!” Oliver Theatre, South Bend, Ind. “Broke all records by far of any picture ever played in Bridgeton!” Criterion Theatre, Bridgeton, N.J. “Broke all records! The greatest masterpiece ever produced!” Rivoli Theatre, Portland, Oregon In Farming Districts — the green backs grow all around ! “Playing to turnaway business. Tremendous box-office attraction!” Palace Theatre, Wichita, Kan. “Complete sell-out. Turned away another capacity house!” Plaza Theatre, Waterloo, Iowa “Record houses for all performances!” Charleston Theatre, Charleston, S. C. No matter how you judge it, no matter what standard you use, ‘^The Hunchback of Notre Dame’^ is the greatest money-maker of all time. No other picture has ever received such tumultuous acclaim or box-office capacities. It is a picture that stands alone. You can never exhaust its drawing power. Play it again and again — its profit possibilities have hardly been scratched. Cleaning Up Abroad — or any place that money is used! “New Screen History! Released three theatres simultaneously and we all cleaned up.” Mr. Ohta of theNippon Kan, Mr. Masuda of the Meguro Kinema, Mr. Nichimoto of the Kanda Kan, Tokyo, Japan. “Immense success! Hundreds turned away!” C. Eskell, Wellington, New Zealand. “Biggest business in three years!” Queen’s HallTheatre, London, Eng Repeat Engagements — make $2 grow where $ 1 grew before ! “Picture did more gross on return than on original engagement!” Jewel Photoplay Co., Hamilton, O. “Return engagement showed more admissions than opening day record-breaking first run!” Capitol Theatre, Dallas, Texas “Played picture after five houses in zone and did biggest business in two years!” Crown Theatre, Toronto, Ontario In Industrial Towns — an unprecedented money-maker! “Box-office receipts largest ever taken in!” Margaret Theatre, Anaconda, Montana “The whole town tried to crowd in!” Colonial & Palace Theatres, Pittsfield, Mass. “Smashed record. Capacity business and hold-out crowds!” Majestic Theatre, Qrand Rapids, Mich. A Universal Production Presented by Carl Laemmle