Exhibitors Herald (Dec 1924-Mar 1925)

Record Details:

Title:
Exhibitors Herald
Date:
Dec 1924-Mar 1925
Volume:
Exhibitors Herald (Dec 1924-Mar 1925)
Leaf #:
000798
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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4 EXHIBITORS HERALD February 14, 1925 You Get the No. 423 — Straight from the Shoulder Talk by Cari I find myself so completely at a loss for words Strong enough to describe ^‘The Last Laugh^’ that I am going to use the words of some of the most famous critics in the United States. “The Last Laugh” was made by the Ufa Company. By a stroke of good fortune and by some quick action, Universal got the American rights to distribute it. And I want to add that I was never more proud to present any picture than I am in the case of this perfect gem. “IF ANY EXHIBITOR IS OFFERED THIS PICTURE AND PASSES IT UP, HE DOESN’T DESERVE TO BE IN BUSINESS.’’ That’s just one of the astonishing remarks made by the Billboard reviewer in his criticism of ^‘The Last Laugh.” "THIS IS A FILM THAT WILL GO DOWN IN HISTORY AS ONE OF THE BIG PICTURES OF THE DECADE.” That’s one of the many strong statements made by Variety’s critic. “We warn you that you’d better see it. Probably no film shown this season will stir up such a lot of discussion and if you want to be ^Film Wise’ you’d better take a peek at it. SIMPLY SUPERB. Splendidly done. Excellence itself. New and refreshing. You’d better see it; you’re sure to enjoy it.” Just imagine the critic of the New York Evening Post going into such raptures over any picture!