Exhibitors Herald (Dec 1924-Mar 1925)

Record Details:

Title:
Exhibitors Herald
Date:
Dec 1924-Mar 1925
Volume:
Exhibitors Herald (Dec 1924-Mar 1925)
Leaf #:
000799
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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February 14, 1925 EXHIBITORS HERALD 5 LAST LAUGH LaemmlCf President of the Universal Pictures Corp, u GRIP. THE PICTURE HELD ME IN A VISE-LIKE When Emil Jannings is right there isn^t a greater screen artist in the world* And he is right here. I have never seen a more compelling photoplay.” ‘ That comes from George Gerhard of the New York Evening World and you can put it in your pipe and smoke it. “Abounds in the unusual— A MASTERPIECE! It is worth heavy exploitation. Word of mouth advertising will bring crowds.” That’s just a part of what Laurence Reid of the Motion Picture News had to say about ^‘The Last Laugh.” “THE STORY GRIPS ONE FROM BEGINNING TO END — a jubilant finish — and a masterpiece.’^ That comes from Mordaunt Hall of the New York Times, and Mr. Hall is not in the habit of getting excited over anything. “IT REALLY LEAVES ONE BREATHLESS.^’ says the Christian Science Monitor and if you know anything about the conservatism of that paper, you’ll realize how powerful such a bit of praise is. I could give you others but that’s enough to start with. I want to urge you with all my heart and soul not to miss ^‘The Last Laugh.” Now and then you’re entitled to get the last laugh. HERE’S YOUR CHANCE! Motion PiiJture Producers &DistributOf$ ofAmcrici.hc IViifHHoyspTa