Exhibitors Herald (Dec 1924-Mar 1925)

Record Details:

Title:
Exhibitors Herald
Date:
Dec 1924-Mar 1925
Volume:
Exhibitors Herald (Dec 1924-Mar 1925)
Leaf #:
000815
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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February 14, 1925 EXHIBITORS HERALD 15 Crossword Puzzles have swept the country with greater force than any other fad that ever met with public favor — the only fad that rivals Radio. JUDGE'S CROSSWORD PUZZLE MOTION PICTURES will bring in all the crossword puzzle fans and will soon have them watching your programs as they watch the newspapers for new brain-teasers. Packed with humor and laughs by Judge^s great staff of fun-makers. TO BE RELEASED ONE A WEEK FIRST RELEASE NOW AVAILABLE AT ALL EDUCATIONAL EXCHANGES The Greatest Box-Office Appeal Ever Offered by a Series of One -Reel Novelties ProJuceJ CROSSWORD FILM COMPANY • the SPICE OFTHE PROGRAM" Member, Motion Picture Producers and Distributors of America, Inc. Will H. Hays, President EDUCATIONAL FILM EXCHANGES, Ir