Exhibitors Herald (Dec 1924-Mar 1925)

Record Details:

Title:
Exhibitors Herald
Date:
Dec 1924-Mar 1925
Volume:
Exhibitors Herald (Dec 1924-Mar 1925)
Leaf #:
000840
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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40 1<: X H I B I T O R S HERALD I'ebruary 14, 1925 Helen D’Algy, beautiful Spanish actress, who is a member of the Metro-Goldwyn-IVIayer stock company and will have leading roles in several features. Helene Chadwick, appearing in Warner Bros. “The Easiest Road,’’ changes places with the hello girl at Warner Bros, studio and tries to emulate the “voice with the smile wins.’’ After an hour she lost her smile and her temper. Harry Langdon, who in the face of strongest competition, has become one of the leading screen comiques. His SennettPathe pictures are “sure-fire.” “The Land of the Living Past” photographed for the first time by a woman. Miss Elizabeth Pickett, for Fox Film Corporation, Educationall Department. (Above) Miss Pickett with party and Indian Chief. The Citadel in Pueblo land that has withstood the siege of ages. (Bottom — Left) A general view of the Pueblo village as it appears today. (Right) Another view of the ancient city.