Exhibitors Herald (Dec 1924-Mar 1925)

Record Details:

Title:
Exhibitors Herald
Date:
Dec 1924-Mar 1925
Volume:
Exhibitors Herald (Dec 1924-Mar 1925)
Leaf #:
000841
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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February 14. 1925 12 X H 1 E i 4' O R S HERALD 41 Broadcasting the making of a scene for Jans Production “The Mad Dancer.” Left to right: Director King, Vincent Lopez, WJZ announcer, Ann Pennington, Johnny Walker, Jack Hyland, assistant director. This is said to be the first time this stunt was ever tried. A colorful scene from the Fox fantasy, “The Folly of Vanity,’” recently finished at the West Coast studio by Maurice Elvey, noted English director, now under contract with William Fox. This is Director Elvey’s second American picture, “Curlytop” being his first. Phyllis Haver, appearing with Milton Sills, Doris Kenyon and others in “1 Want My Man,” a new First National production. Phyllis is brushing up on Spanish. Renaud Hoffman, the hustling young West Coast director, who has just finished “On the Threshold” for Producers Distributing Corp. Aileen Pringle, the Metro-Goldwyn star, who first won fame as the Tiger Lady Queen in “Three Weeks.” She has the feminine lead in “The Wife of the Centaur,” another Metro film. RIGHT — King Baggot, Universal director who made ‘‘The Tornado” and “Raffles” with his youthful but veteran assistant Joseph Barry. LEFT — Lou Tellegen, A1 S a n t e 1 1 and Elaine Hammerstein, in between scenes of “Parisian Nights” on the F. B. O. lot, Holl5rwood. Director Santell is an expert in plastic art.