Exhibitors Herald (Dec 1924-Mar 1925)

February 14, 1925 EXHIBITORS HERALD 63 THE FILM MART Associated Exhibitors FOLLOWING IN THE train of Patsy Ruth Miller, Helen Ferguson, and Lillian Rich, Douglas MacLean’s new leading woman, Anne Cornwall, takes her place opposite the comedian as a further stride in her career. She appears in “Introduce Me,” a forthcoming release of Associated Exhibitors. . . . Following the completion of the picture MacLean and his wife have sailed for a month’s vacation in Honolulu. . . . Continued laurels are being heaped upon the comedian upon the strength of his work done in “Never Say Die.” The picture is accredited by the IVaco (Tex.) TiniesHerald as one with “breath taking thrills and suspense.” XXX MANY TIEUPS are being planned by the exploitation division for the campaign that is being started for the release of “Bad Company,” the St. Regis picture starring Conway Tearle and Madge Kennedy, due about the end of this week. . . . An unusual amount of literature and a great number of “tieup stills” will be distributed to those producers who arrange for a first run showing of the picture. XXX THE ENTIRE SERIES of Richard Holt productions was named in a deal with B. Berger, general manager of the Gerson Pictures, for the distribution of them in the territory comprising California, Arizona, Nevada and the HaNvaiian Islands. Three of the series include “Ten Days,” “Too Much Youth,” and “It Can Be Done,” which are already completed. “The Canvas Kisser,” another, is in production. F. B. O. GOLD AWARDS are to be given to the branch managers and salesmen of F. B. O. who make the best sales record on a specified number of productions. The total awards will amount to $5,400. February 1 was the official start of the “First Quarter” gold rush. . . . Frank Ormstrom, art director of F. B. O. studios in Hollywood, is planning a trip to Europe, Asia and Africa next summer in search of objects d’art for future F. B. O. productions. . . . The west coast premiere of “Cheap Kisses” is slated for an early date at the Forum, Los Angeles. XXX EVELYN BRENT has completed the first cycle of her features for Gothic Pictures with the finish of “Forbidden Cargo.” . . . “Sudden Riches” is the name under which “Druscilla with a Million” will appear. . . . Likewise a change has been made in the story formerly called “Lawless Blood,” which is appearing as “Forbidden Cargo,” soon. . . . “He Who Gets Crowned” is a two reel burlesque on another subject recently released under a similar title. XXX SHOOTING BEGAN last week at the Whitman Bennett studios in Yonkers on the underworld melodrama which is being produced in the East. Virginia Lee Corbin has arrived ready for her scenes. . . . Dorothy Dwan has been chosen as leading woman for “Lefty” Flynn in “Speed Wild,” his fourth Harry Garson production. . . . Richard Talmadge is again seen in one of his thrill stunt dramas, “Jimmie’s Millions,” formerly called “Pride of the Legion.” . . . “Broken Laws,” Mrs. Reid’s second recent production was received with enthusiasm by the newspaper writers of New York. Fox THE NAME SELECTED by Fox Film Corporation for the new one-reel entertainment pictures to be released by that company beginning April 12 is “Fox Varieties.” The first released will be typical, showing the evolution of a newspaper from a log of wood to the news sheet as it appears on the stands. . . . Comedy releases for this month include one Imperial, two Sunshine comedies, a Van Bibber and a Monkey. ... In “Dick Turpin,” it is said that the match was staged with bare knuckles between Tom Mix and one of Jack Dempsey’s sparring partners. XXX SEVERAL CHANGES have been called to attention in the release schedule. February 1 saw the release of “Dick Turpin”; the date of “Folly of Vanity,” has been set back to February 8; and “The Hunted Woman,” is set for February 15. The entire list which was set for Eebruary has been changed to March. “Tainted Souls” will be the first to appear in that month coming out on the first. . . . Doc Roberts, Carrol Halloway and Diana Miller have been added to the cast of “The Rainbow Trail,” starring Mix. XXX THE CLAIM OF THREE of the best photoplays of the year is made by Fox since the announcement of Mildred Spain, New York reviewer, that her choice includes “The Iron Horse,” “Hearts of Oak,” and “The Man Who Came Back.” Her choice was founded upon a consensus of opinion indicated by balloting of the readers of the Daily Neivs. Educational THIRTY CAMERAMEN, stationed in all parts of the United States, which lay in the zones of partial and total eclipse of the sun, shot scenes of the solar eclipse for Kinograms, Educational’s news weekly, securing a striking record of the phenomenon. The subject was included in the regular issue of Kinograms as part of the news reel’s regular service to its subscribers. . . . Progress is reported on the production, “Great Guns,” Bobby Vernon’s latest two reel comedy for Educational distribution. It is filmed at Catalina Island , under the direction of Harold Beaudine. Pathe A STORY HAS BEEN current among the Pathe production officials that Harry Langdon will soon be shown in a series of feature length comedies due to the demands of exhibitors. . . . The editing staff is at work on the rushes of “Black Thunder,” the feature production recently filmed on the deserts of Nevada and showing “Rex,” the equine star in the subject, “King of Wild Horses.” . . . Another horse makes its appearance in the picture featuring dumb brutes called “Lady,” which is expected to make a hit with the followers of this type of picture. XXX LAST WEEK work began on a new two reel comedy directed by Eddie Cline at the Mack Sennett lot. Alice Day and Raymond McKee have important positions in the cast. . . . Work has been completed on “The Beloved Bozo,” and a Ralph Graves comedy, “Bashful Jim.” . . . Announcement is made that during one particular week of the past month thirty-three of the current releases of Pathe were run on all but one of the first run motion picture theatres of St. Louis. XXX FRED STONE, the name known to all lovers of musical comedy, and Rex Beach, prominent author, figure in the program for the coming week in an issue of the Grantland Rice “Sportlight” series. . . . An “Our Gang” comedy under the title of “Circus Fever,” also will be issued next week. . . . “Percy,” Charles Ray’s second production for Pathe release, promises to rank with many of his past successes. The scenario was made from the novel, “The Desert Fiddler.” Metro-Goldwyn-Mayer A SWISS INVENTION has claimed the attention of Jackie Coogan who, it is reported, will take over the manufacturing rights. It is a minute camera which may be carried in a coat pocket, but will produce a very efficient likeness, it is said. . . . “The Rag Man,” an original Willard Mack story directed by Eddie Cline under the senior Jack (ioogan’s supervision, is set for release February 16. . . . The production of “The Merry Widow” at Metro-Goldwyn’s studios is proceeding ahead of schedule, and it is reported that Von Stroheim, director, working with Mae Murray and John Gilbert, will have it completed soon. XXX A PRE-SHOWING was given “The Great Divide” last week for the first time. Irving Thalberg presented the film before a typical Los Angeles audience. Alice Terry and Conway Tearle have leading roles. . . . The well known play, “An Exchange of Wives,” from the pen of Cosmo Hamilton, was bought last week by Metro. It was included by Burns Mantle among the best of 1919. . . . Teachers, newspapers, parents, organizations and patriotic orders were in