Exhibitors Herald (Dec 1924-Mar 1925)

Record Details:

Title:
Exhibitors Herald
Date:
Dec 1924-Mar 1925
Volume:
Exhibitors Herald (Dec 1924-Mar 1925)
Leaf #:
000867
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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February 14, 1925 EXHIBITORS HERALD 67 “What the Picture Did For Me” VERDICTS ON FILMS IN LANGUAGE OF EXHIBITOR Copyright, 1924 This is the original exhibitors’ reports department, established October 14, 1916. Beware of cheap, misleading imitations. hat the Picture Did for Me” is the one genuine source of exhibitor-written box office information. Address: “What the Picture Did for Me,” EXHIBITORS HERALD, 407 South Dearborn Street, Chicago, III. Associated Exhibitors RACING LUCK: Monty Banks — This is one of the best feature comedies we have shown for some time. It has speed from start to finish and one of the best auto races ever screened. It's a lollapuluser, if you know what that is. Get it and tell them about it. You can’t say too much. Six reels. — F. J. O’Hara, Community theatre, Elgin, Neb. — Neighborhood patronage. RACING LUCK: Monty Banks — Some picture I A comedy knockout ! Clean ! — Herbert A. Shaw, Metropolitan theatre, Morgantown, W. Va. — Mixed patronage. CAUSE FOR DIVORCE: David Butler— Much better than I expected. Interesting and entertaining program. Nothing special, but will please. Seven reels. — C. R. McHenry, Rosewin theatre, Dallas, Tex.— Neighborhood patronage. F. B. 0. THE AIR HAWK: A1 Wilson — Aeroplane stunt picture. Full of thrills. The fight in mid-air is sure a thriller. Good little picture. — H. D. McChesney, Princess theatre, Crandon, Wis. — General patronage. FLASHING SPURS: Bob Custer — Just fair. This man Guster lacks a whole lot of being a big drawing card. In the last reel had a fair fight, but they all licked him before that. Have to blame that on the director, as he took several good beatings in the forepart. Must have got away from the director in the last. Five reels. — F. J. O’Hara, Community theatre, Elgin, Neb. — Neighborhood patronage. THE DANGEROUS FLIRT: Evelyn Brent— This is a fine picture. The first I have shown of this star and if they are all as good I don’t think there will be any kicks. Did fairly good business considering the weather and a new star. Six reels. — Chas. E. Lawrence, Star theatre, Tuckerman, Ark. — General patronage. UNTAMED YOUTH: Derelys Perdue — They came to jazz and remained to pray. Just a nice, clean little picture. Don’t let the title fool you. Five reels. — J. S. Walker, Alamo theatre. Moody, Tex. — Small town patronage. TRIGGER FINGERS: Bob Custer— Good. Story good. If all the rest are like this, they sure will win. Stay in them. Bob. Five reels. — R. V. Mayes, Liberty theatre, Erick, Okla. — General patronage. THE NO GUN MAN: Lefty Flynn— Nothing to it. Very poor story. Lacks action. Not up to the usual Western standard. — H. D. McChesney, Princess theatre. Crandon, Wis. — General patronage. THE NO GUN MAN: Lefty Flynn— A very good one. As this star was new to me, he did not draw very good, but at that he is okay. Five reels. ■ — C. V. Anderson, Oak theatre, Oakdale, Neb. — General patronage. FLAPPER WIVES: Rocklifle Fellows — An unusually entertaining program picture. Plenty of comedy, action and suspense. Audiences pleased. Seven reels. — C. R. McHenry, Rosewin theatre, Dallas, Tex. — Neighborhood patronage. THE MILLIONAIRE COWBOY: Lefty Flynn — Good. F. B. O. is taking on several new stars but if they all hold up like the first it will be fine. — R. V. Mayes, Liberty theatre, Erick, Okla. — General patronage. LAUGHING AT DANGER: Richard Talmadge — A regular go-getter and, best of all, it will Ticket Sale for Week Is 67.4% Good Business is 67.4% good, according to exhibitors’ box office reports received this week. please. Had to hang out the S. R. O. sign. Piayed it the night following “Babbitt” and, sure, the high-brows that are always crying for better pictures were here. They passed “Babbitt” up for this one. It’s a funny world. If you can get it, don’t hesitate. Six reels. — W. H. Durham, Grand theatre, Camas, Wash. — Small town patronage. LAUGHING AT DANGER: Richard Talmadge . — Good. This picture has a very good story. In fact the best story of any that we have shown of his. It has plenty of action. If you are looking for action this will do. Six reels. — W. J. Shoup, DeLuxe theatre, Spearville, Kan. — Small town patronage. THUNDERING HOOFS: Fred Thomson— This is the first of the new series of eight of his pictures. They draw great and please everyone. Why ? On account of Silver King. Take him out of the pictures and there is nothing to them. Thomson is a splendid athlete, in fact one of the best I ever saw, but there is no plot to the pictures in which he plays. Watch one of his pictures carefully and see if I am not right. For all I say, however, buy them, as they will draw and please on account of that grand horse. Silver King. — Geo. C. Starkey, Opera House, Montour Falis, N. Y. — General patronage. THUNDERING HOOFS: Fred ThomsonWe can only add to the many good reports on this picture. Very fine for young and old. Good business. Bought right, gives us a chance to rattle some coin. Everyone here is strong for Fred Thomson and Silver King. Five reels. — Oscar Reinert, Elite theatre, Humboldt, Kan. — Small town patronage. THUNDERING HOOFS: Fred Thomson— Thomson good drawing card here. Did a good business, 20 per cent more than regular Saturday nights. Picture has good action and Thomson and Silver King fine. Step on this one. Five reels. — A. F. Affelt, Liberty theatre, St. Louis, Mich. — Mixed patronage. THE EMPTY CRADLE: Special cast— This picture was very well liked by those who came, but for some reason it did not draw for me. Seven reels. — Jno. Travis. Doric theatre, Erie, Kan. — Small town patronage. A GIRL OF THE LIMBERLOST: Gloria Grey — This is a great drawing card, as it seems everyone has read the book. It’s a good show, and pleases quite generally. Seven reels. — H. J. Eagan, American theatre, Wautoma, Wis. — Small town patronage. A GIRL OF THE LIMBERLOST: Gloria Grey — Played two days to fairly good business. It is good entertainment to my way of looking at it. Everybody enjoyed it, from what I hear. It would have gone over better with a print in good condition. Six reels. — C. A. Anglemire, “Y” theatre, Nazareth, Pa. — Better class patronage. A GIRL OF THE LIMBERLOST: Gloria Grey — This will draw, as it is by Gene Stratton Porter and has been read by practically everyone. It is not a special, however. — Geo. C. Starkey, Opera House, Montour Falls, N. Y. — General patronage. A GIRL OF THE LIMBERLOST: Gloria Grey — Good picture and will stand a world of boosting. NATIONAL SCREEN SERVICE Inc. NEW YORK CMICA&O LOS ANGELES jVOIV BOOKING to mahf ^ W/tll Chaplin Produced by CHRISTIE FILM COMPANTmsJ Id^al Films Ud.-0istributor5 for United Kingdom Producers Dlstributinq C»W=g^tCCmPORATION J