Exhibitors Herald (Dec 1924-Mar 1925)

70 EXHIBITORS HERALD February 14, 1925 CLASSMATES : Richard Barthelmess — Here is a good, clean show for the whole family. Everyone well pleased who saw it. — A. Lutch, Strand theatre, Milford, la. — General patronage. FLIRTING WITH LOVE: Colleen Moore— This does not compare with Miss Moore's previous successes and did not do near as well at the box office. Seven reels.^ — A. G. Witwer, Grand theatre. Rainier, Ore. — Small town patronage. SUNDOWN : Special cast — Something wrong here. Comparing it with "North of 36," it lacks everything that “North of 36" has got. It takes something more than a bunch of white faced cattle to make a super-special. Stampede a big joke and “prairie fire" is worse. Just an ordinary Western drawn out in 10 reels. — A. Lutch, Strand theatre, Milford, la. — General patronage. THE GIRL IN THE LIMOUSINE: Larry Semon — A dandy comedy drama. Kept patrons in a happy mood. Said great. Six reels. — J. W. Baird, Crystal theatre, Pattonsburg, Mo. — General patronage. THE AGE OF DESIRE: Myrtle Stedman— Just a fair little program picture. The best thing about it is that it is in six reels. However, it will get by, but there are many better ones at the same price. Six reels. — H. J. Eagan, American theatre, Wautoma, Wis. — Small town patronage. IN EVERY WOMAN’S LIFE: Special cast— Fair picture except the last reel, which is simply rotten. If you run this show cut off about 100 feet of the last reel. How this baby got by the censorship is more than I can tell. A few more like this and think Iowa will need some censorship. If the producers think we want suggestive scenes and rotten subtitles they are badly mistaken, in this town at least. — A. Lutch. Strand theatre. Milford, la. — General patronage. SINGLE WIVES: Corinne Griffith — Good cast. but why do they keep on doing it over and over ? Not a small town picture. Sure flopped here. Eight reels. — A. G. Witwer, Grand theatre. Rainier, Ore. — Small town patronage. SINGLE WIVES: Corinne Griffith— Only a fair picture and only drew fair. Drew fair first night, but fell badly second night, which shows they must be good or they'll stay away. — Joe Hewitt. Strand theatre, Robinson, 111. — Mixed patronage. PAINTED PEOPLE: Colleen Moore — A picture that will give satisfaction in any theatre. Not the best I ever played, but just a good picture. — Guy Longest, English theatre, English, Ind. — General patronage. THE SEA HAWK: Milton Sills— My personal opinion of this picture is that it’s the best and biggest entertainment we’ve had in a long while. Business was disappointing but it’s off on everything this winter. (Nope — radio has nothing to do with it — no corn crop and that means a lot in Iowa). It will draw a lot more than the average special but it doesn’t seem to be drawing what it deserves anywhere. Came out on it O. K. Made a little profit (very little). As we used to say of the war, "I’m glad I ran it but I wouldn’t want to do it again.’’ "The Sea Hawk” will stand a fair raise in your average rental for specials, but I said fair. Twelve reels. — Fred Hinds. Cresco theatre. Cresco. la. — General patronage. THE SEA HAWK: Milton Sills— If the exhibitor does his share this picture will make good in any community with patrons of average intelligence. Milton Sills and Enid Bennett shared honors with our patrons for wonderful acting, particularly the wide range shown by Sills. Wallace Beery came in for prominent mention. Twelve reels. — L. M. Jones, Arcadia theatre, Vandergrift, Pa. — General patronage. THE SEA HAWK: Milton Sills— The poorest entertaining picture for our patrons that we ever showed. The only big thing about it we could see was the rental and the big non-box office attraction. Many a good program Western will get you more money and please your patrons better. Be sure you see it before you buy it. It’s not half as big as you think it is. Take it from me, boys, you will be sorry if you buy it without seeing it. Be sure and read what the "What the Picture Did For Me” department says of this picture and see what the little fellows say about it. — -O. Troyer, Lyric theatre, Rugby, N. D. — General patronage. THE LOVE MASTER: Strongheart — A dandy picture of the North. Strongheart is good, but Oh, Oh, Lillian Rich can act her performances. Pleased 100 per cent. More pictures with her in them will satisfy me. Deal with First National and you can depend upon them. W. J. Melvelg, of St. John, N. B.. is one of the best branch managers I have ever dealt with. Just try them once and see for yourself. Seven reels. — George Khattar, Khattar’s theatre, Sydney N. S., Canada. — Neighborhood patronage. A SELF MADE FAILURE: Lloyd Hamilton— Could not hand this one much, when I stop and think of how many people walked out on it. — Russell Armentrout, K. P. theatre, Pittsfield, 111. — General patronage. WHEN A MAN’S A MAN : John Bowers— Book it, as they will come out to see it. The old heads will be there. Ones you never saw come to a show, will come. Step on it. Eight reels. — J. W. Baird, Crystal theatre, Pattonsburg, Mo.— General patronage. WHEN A MAN’S A MAN: John Bowers— Here is a real box office clean up. All you need to do is spend a little extra money letting them know you have it, and the whole town will fiock to your show, for you’ll be surprised how many in your town have read this book. This picture will please more people than the famously exploited "Covered Wagon,” and will gross you as much at the box office. If you will put the difference between the rentals in extra advertising. Any exhibitor who has not shown this picture is cheating his bank account. It can be bought very reasonable and they don’t tell you what to charge for it at the box office. Seven reels. — Steve Farrar, Orpheum theatre. Harrisburg, 111. — General patronage. PONJOLA: Anna Q. Nilsson — Splendid pic ture. Pleased 100 per cent. A Cosmopolitan story always draws. Seven reels. — Mrs. W. J. Carter. Maxine theatre. Croswell, Mich. — Small town patronage. IN HOLLYWOOD WITH POTASH AND PERLMUTTER: Special cast — Falls considerably below the standard of the first "Potash and Perlmutter” picture, due to the fact that the story is lacking. But you can still count it as an excellent box office attraction and will please the bulk of the people. Good print from St. Louis. — Russell Armentrout, K. P. theatre, Pittsfield, 111. — General patronage. FLOWING GOLD: Milton Sills— A very good picture and pleased. — Clifford L. Niles. Grand theatre, Anamosa, la. — General patronage. FLOWING GOLD: Milton Sills— Okay. Give us more of this sort of picture. Sills always liked. This was substituted for "The Bad Man.” for reasons that another Brother Exhibitor held it over for a two run and blowed me up on "The Bad Man.” Eight reels. — M. J. Babin, Fairyland theatre. White Castle. La. — General patronage. HER REPUTATION : May McAvoy — Another good one that pleases almost any kind of audience. Something on the style of "Flowing Gold." Print was not in best of shape. First National seem to be giving me bum prints here of late. My patience will soon be to the end with junk prints if they don’t change soon. Seven reels. — M. J. Babin, Fairyland theatre. White Castle. La• — General patronage. HER REPUTATION : May McAvoy — Very good. Seven reels. — S. G. Ihde, Photoplay theatre, Ashland, Kans. — Small town patronage. MIGHTY LAK’ A ROSE: Dorothy Mackaill — A most wonderful picture. I will say that it is fully equal to "The Miracle Man.” as it is along the same lines as "The Miracie Man.” If there was ever a special picture made, this is one and deserves to have the name. We did not make anything on it, but that was no fault of the picture. Eight reels. — W. J. Shoup, DeLuxe theatre, Spearville, Kan. — Small town patronage. MIGHTY LAK’ A ROSE; SKIN DEEP: They are the two best pictures that played this theatre for the year of 1924. Played a return date on both pictures and drew better the last time than on previous showings. A little old, but wonderful somethinq absolutely neiu m serials ^ m/mofi WITH MAHLON HAMILTON L w VIVIAN RICH A SIMON-PURE WESTERN OF THE DAYS BEFORE THE COWBOY, THE CHAPS AND THE SOMBRERO. Big Chapters of Thrills. pt^ODuceo Bv C -W PATTON sO^l^fhtserial NOW BOOKING ')Veber&Field^ 1 PtoiujcedhyBivmi Bglaico Production! i Producers Distributing ^ ^^^^corporation ru-"-g=L/