Exhibitors Herald (Dec 1924-Mar 1925)

Record Details:

Title:
Exhibitors Herald
Date:
Dec 1924-Mar 1925
Volume:
Exhibitors Herald (Dec 1924-Mar 1925)
Leaf #:
000871
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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EXHIBITORS HERALD 71 February 14, 1925 pictures. — Guy Longest, English theatre, English, Ind. — General patronage. SKIN DEEP: Milton Sills — Here is an old one but it is a good one. A real lesson is taught in this picture and everyone should see it. My patrons were highly pleased and business was fairly good considering the weather. Milton Sills is very popular here and the people were not disappointed in this particular role. Seven reels. — Chas. E. Lawrence, Star theatre, Tuokerman, Ark. — General patronage. ASHES OP VENGEANCE: Norma Talmadge — A very good picture. Seemed to please all. Heard lots of comment. Worth a slight raise in admission. Conway Tearle is good in his role. Norma is also splendid. Ten reels. — George Khattar, Khattar’s theatre, Sydney, N. S., Canada. — ■ Neighborhood patronage. SONNY: Richard Barthelmess— Very nicely produced, as there was not a dull moment in the entire show. Pleased a large Sunday crowd. Film in fine condition. Seven reels. — C. O. Peterson, Royal theatre, Saxon, Wis.^Small town patronage. JEALOUS HUSBANDS: Special cast— Very good. Seven reels. — S. G. Ihde, Photoplay theatre, Ashland, Kans. — Small town patronage. THE FIGHTING BLADE: Richard Barthelmess — I played this picture for the benefit of St. Paul’s Guild, so what I say is not caused by the receipts at the box office, but this picture is the poorest Barthelmess I ever saw. It is in 9 reels and is a long drawn out affair hard to follow. — Geo. C. Starkey, Opera House, Montour Falls, N. Y. — General patronage. THE HUNTRESS: Colleen Moore — Good cast and well acted, but the story was weak. However, it pleased, as our patrons are very fond of Colleen Moore. Snitz Edwards was the whole show. — Mrs. W. J. Carter, Maxine theatre, Croswell, Mich. — Small town patronage. HER TEMPORARY HUSBAND: Owen Moore — Excellent comedy-drama that can be bought right. Seven reels. — S. G. Ihde, Photoplay theatre, Ashland, Kans. — Small town patronage. CIRCUS DAYS: Jackie Coogan— A nice little Coogan picture, but not as good as “Daddy.” Jackie is losing his popularity in my town. Six reels. — W. L. Douglas, Strand theatre, Newman Grove, Neb. — Small town patronage. THE BAD MAN: Holbrook Blinn — Seemed to please most everyone. Blinn's acting was great. Seven reels.. — S. G. Ihde, Photoplay theatre. Ashland, Kans. — Small town patronage. Fox THE DANCERS: George O’Brien — A picture we were proud to show. Direction is wonderful. Acting of the three principals very good. Run it on Sunday and had many comments. It is a real big one and one that is different. It has got class stamped all over it and will please all classes of patrons. — N. Allermand, Star theatre. Price, U. — General patronage. THE DESERT OUTLAW : Buck Jones — Another good Fox picture which we are pleased to recommend to towns where nice, clean Western entertainment is enjoyed. Shows up well at box office. Print a-I. Book it by all means. Six reels. — Oscar Reinert, Elite theatre, Humboldt, Kan. — Small town patronage. THE BRASS BOWL: Edmund Lowe — A good crook and mystery drama. Well acted. Lowe doubles in this one and does fine work. Received a new print. Must say that we have yet to receive a poor print from Fox. Six reels. — C. O. Peterson, Royal theatre, Saxon, Wis. — Small town patronage. THE LAST MAN ON EARTH: Special cast— One of the greatest little features I ever played. Has thrills as well as comedy. I hope Fox lets the good work go on. Six reels. — R. V. Mayes. Liberty theatre, Erick, Okla. — General patronage. IT IS THE LAW : Special cast — A very good regular progranr picture. Seven reels. — Giacoma Bros., Crystal theatre. Tombstone, Ariz. — General patronage. THE ROUGHNECK: George O’Brien— Take a tip. Don’t draw this for Sunday if you are in a town where they want wholesome pictures. The roughnecks will like it, but the better class don’t want this kind. It’s one of those South of Suva things with a number of suggestive scenes which are all too plain. Might be all right for beachcombers. but people in an agricultural country will not stand for these and be your friends. Eight reels.. — Ryan & Kundert, Empress theatre, Beresford, S. D. — General patronage. AGAINST ALL ODDS: Buck Jones — This is not by any means the best Jones that we have run, but probably got by with it on Saturday night crowd. One patron said, “Too much smoke to suit me.” Not much of a story. Dark photography. Five reels. — W. L. Douglas, Strand theatre, Newman Grove. Neb. — Small town patronage. HONOR AMONG MEN: Edmund Lowe — Taken from "The King’s Jackal,” by Richard Harding Davis. Poor story for the screen. More time and money wasted. Pleased very few. — Mrs. W. J. Carter, Maxine theatre, Croswell, Mich. — Small town patronage. THE CYCLONE RIDER: Special cast— Wonderful. Looks like Fox is trying to help us small town exhibitors on this year’s productions. Seven reels. — R. V. Mayes, Liberty theatre, Erick, Okla. — General patronage. THE CYCLONE RIDER: Special cast— For small town boys, give this to your Saturday crowd and they will tell you how good it is. Seven reels. — T. A. Shea, Palace theatre, McGehee, Ark. — Neighborhood patronage. THE CYCLONE RIDER: Special cast — Film in good shape. Fair story, full of action and highlight thrills. Seven reels. — Giacoma Bros., Crystal theatre. Tombstone, Ariz. — General patronage. HEARTS OF OAK: Special cast — Very weepy melodrama with a heart wallop at the finish that brings out the handkerchiefs. Story of two men in love with same girl. Older man sacrifices himself to bring happiness to younger man and the girl. Business good for three days. — John W. Hawkins, Capitol theatre. New Bedford, Mass. — General patronage. THE VAGABOND TRAIL: Buck Jones— Good picture and drew well on Saturday night. It seems, though, that my patrons liked Miss Nixon better than Jones. — Five reels. — Frank Brock, Grand theatre, Okolona, Miss. — Small town patronage. THE VAGABOND TRAIL: Buck Jones— A pretty fair picture for a Saturday night’s run. Patrons seemed satisfied. Five reels. — W. L. Douglas, Strand theatre. Newman Grove, Neb. — Small town patronage. THE LAST OF THE DUANES: Tom MixWell, it is Mix, and like all the rest, good, and the author makes it good. Another one of Fox’s good ones. I can always make money on Fox pictures. Seven reels. — R. V. Mayes, Liberty theatre, Erick, Okla. — General patronage. THE LAST OF THE DUANES: Tom MixTom Mix and Zane Grey is the best combination for small town exhibitors in pictures. The kids from 6 to 80 ate this up. Seven reels. — T. A. Shea, Palace theatre, McGehee, Ark. — Neighborhood patronage. CUPID’S FIREMAN: Buck Jones— Not the kind we like to see Buck in, but a good picture at that. Poor print I received on it spoiled the picture some. Too much cut out. Five reels. — J. W. Andresen, Rialton theatre, Cozad, Neb. — General patronage. THE TEMPLE OF VENUS: Special cast— A pleasant surprise. Was afraid of it, but not bad at all. Stepped on it a little and did the best business for 60 days. Weather warmer. 10-26 cents. Seven reels. — J. R. Baxter, Lyceum theatre. Spring City, Utah. — Small town patronage. SOUTH SEA LOVE: Shirley Mason— The bunk. Nothing to it. Five reels. — Russell Armentrout, K. P. theatre, Pittsfield, 111. — General patronage. THE ARIZONA EXPRESS: Special cast — Good for a men only show, according to the way it pleased our patrons. Seven reels. — O. Troyer, Lyric theatre, Rugby, N. D. — General patronage. THE ARIZONA EXPRESS: Special cast— Good picture but nothing so great and exciting as some of the reports in “Herald” claim for it. — Geo. C. A THEME AND ATIME NEVER BEFORE SHOWN IN PICTURES Fv/r/y Mahlon Hamilton AN D atfi-ViviAN Rich WHAT THE WEST WAS LIKE BEFORE THE COMING OF THE LAW '%f \ NEW ! EXCITING! b A CARRIES YOU OFF YOUR FEET! Pafheserial — =Xir — NOW BOOKING RISCILL/i DEAN HUNT STROMBERC Ay Harvey Gates personally supervised watd Crane, Alan^Hale, Mitchell Lewis PRO DUCTION / SieUaied. by / PRO DU CFRS -PIS TR IP U TING ^ CO RP ORA T! ON