Exhibitors Herald (Dec 1924-Mar 1925)

Record Details:

Title:
Exhibitors Herald
Date:
Dec 1924-Mar 1925
Volume:
Exhibitors Herald (Dec 1924-Mar 1925)
Leaf #:
000872
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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72 EXHIBITORS HERALD Starkey, Opera House, Montour Falls. N. Y. — General patronage. THE ARIZONA EXPRESS: Special cast— If it’s so bad that it won’t pass under any other section, Fox calls it a special and lets it go at that. This one we got should have been in the junk pile sixty days ago. Nothing but misframes and patches. A little cheap slapstick hokum at the finish. If Fox ever sends us a good one we will miss our chance, as we have quit advertising them only as ordinary programmers. — Wm. Hoefs, Queen theatre. Ft. Stockton, Tex. — -General patronage. NOT A DRUM WAS HEARD: Buck Jones— Not much. Rate it as only fair. Five reels. — Russell Armentrout, K. P. theatre, Pittsfield, 111. — General patronage. A MAN’S MATE : John Gilbert — This is a very good picture and will hold the attention of all. This is the type of picture they all like Gilbert in. Five reels. — Chas. E. Lawrence, Star theatre, Tuckerman, Ark. — General patronage. ROMANCE RANCH: John Gilbert — A good all around picture that I would class above ordinary. Has thrills, romance and excellent acting. Business just fair. — F. Schlotterbeck, Elph theatre, Altamont, 111.— General patronage. ROMANCE RANCH: John Gilbert — Fair picture that drew well. Just the kind of picture the little fellows like me need. Not too long, just enough action. Five reels. — Frank Brock, Grand theatre, Okolona, Miss.— Small town patronage. THE GUN FIGHTER: William Farnum— A fairly good picture but an awful bad print. I won’t kick, though, as this is the first bad print that I have had from Fox. Quite a little of the picture cut out and of course that makes it bad. William Farnum is surely a good drawing card here, though, and they came out in the bad weather to see this one and the majority were well pleased. Five reels.— Chas. E. Lawrence, Star theatre, Tuckerman, Ark. — General patronage. THE TROUBLE SHOOTER: Tom Mix— A rip snortin’ picture that did capacity business. You boys who have been singing the praises of a new comer who will put Tom and Buck to sleep had better watch the “Herald reports on these kings of all Western stars. They still lead the field. Tom Mix is the only Western star that plays first runs to my knowledge. — F. Schlotterbeck, Elph theatre, Altamont, 111. — General patronage. THE TROUBLE SHOOTER: Tom Mix— A good Mix picture and seemed to satisfy my patrons. Six reels. — -W. L. Douglas, Strand theatre, Newman Grove, Neb. — Small town patronage. THE ELEVENTH HOUR: Buck Jones — Believe me, if you are looking for a thrill picture, you can’t go wrong on this one. Full of pep from start to finish. This will please all classes. Jones and Shirley Mason sure made a good pair. Wish I could get more of this type of picture, because they eat up this thrill stuff here. Seven reels. — Chas. E. Lawrence, Star theatre, Tuckerman, Ark. — General patronage. SOFT BOILED: Tom Mix — It’s not the kind the people want to see Mix in. Therefore, is there any wonder why Mix is not drawing patrons in like he has in the past ? Film was a lot of junk sent me. Eight reels.— A. Troyer, Lyric theatre, Rugby, N. D. — General patronage. ST. ELMO: John Gilbert — Splendid picture but disappointing to many who had read the book. Therefore, opinions were divided. Personally we thought it fine. John Gilbert good as usual and Bessie Love fine. Print A-1. Capacity. We play very few pictures more than one night. Six reels. — Oscar Reinert, Elite theatre, Humboldt, Kan. — Small town patronage. COM0Q^ iCsUPERB DRAN^ OF THE OLD GOLD RUSH DAYS IN THE WEST WHERE HONEST MEN HAD TO FIGHT NOT ONLY FOR THEIR PROPERTY BUT ^ THEIR LIVES MAHLON HAMILTON « /kMO VIVIAN RICH WHO WERE THE VIGILANTES^^-^^ SEE THIS EPIC OF THRILLS AND LEARN ! Fcifheserial NOW BOOKING Chailed Rogers presents c4 RENAUD HOFFMAN Picturtzatiorv^ ON THE threshold With Gladys Hulette. Henry B. Walthall. Sam De Grasse Robert Gordon. Charles Selbw. Maroarel Seddon and Willis Marly ° pleased bif' PR ODUCER~S ^DJJTRID UT/NG -~CO~nPORATrON February 14, 1925 ST. ELMO: Special cast — Everyone has read the book, so the picture will draw. It, however, is not a pleasing story. — Geo. C. Starkey, Opera House, Montour Falls, N. Y. — General patronage. NORTH OF HUDSON BAY: Tom Mix— The poorest Mix I ever saw. If you are picking out your pictures, let this one slide by. — Geo. C. Starkey, Opera House, Montour Falls, N. Y. — General patronage. Metro-Goldwyn THE NAVIGATOR: Buster Keaton — Here is one good one and the best of Buster’s to date. Many new gags and sure kept the crowd in good humor. Drew well considering the lamentable times here. Six reels. — A. G. Witwer, Grand theatre. Rainier, Ore. — Small town patronage. ALONG CAME RUTH: Viola Dana — A good picture that can be bought right. Oh why can’t the producers give us more of these kind of pictures ? That is what the industry needs. More short, snappy pictures and less of these long ones. Five reels. — Frank Brock, Grand theatre, Okolona, Miss. — Small town patronage. JANICE MEREDITH: Marion Davies — A good special. Has got good story, settings, action and pleased 100 per cent. Worked it with all schools and had good support from them. A picture you are safe in advancing prices on. — N. Allermand, Star theatre. Price, U. — General patronage. CIRCE, THE ENCHANTERSS: Mae MurrayFair Murray vehicle. Did not do any extra business, although it was heavily advertised. Think title killed it. Seven reels. — A. G. Witwer, Grand theatre. Rainier, Ore. — Small town patronage. THE ARAB: Rex Ingram — Got panned more on this picture than on any other in some time. Did not draw very well on first night and a decided flop second. Eight reels and about seven and a half too long. — Frank Brock, Grand theatre, Okolona, Miss. — Small town patronage. LITTLE OLD NEW YORK: Marion Davies — Really and truly a special. It can stand all the advertising and exploitation that you can give it. A small increase in admission prices won’t hurt you any. Marion Davies is wonderful. They all went wild over her acting. More like this picture will bring prestige to any house. A little old, but buy it. Advertising matter on this is great. Eleven reels. — George Khattar, Khattar theatre, Sydney, N. S., Canada. — Neighborhood patronage. TRUE AS STEEL: Aileen Pringle — Used this on a Sunday and it will please almost any kind of audience. Bought at a price that was reasonable. Print in first class condition, but the weather was the worst. Poor attendance. Seven reels. — M. J. Babin, Fairyland theatre. White Castle, la. — General patronage. LITTLE ROBINSON CRUSOE: Jackie Coogan — Played this one the first of the year and would be well pleased if the year would hold up like it. Had quite a few fine comments from my patrons on this one. — Frank Brock, Grand theatre, Okolona, Miss. — Small town patronage. HAPPINESS: Laurette Taylor — ^We played this one day only and audiences seemed to enjoy it. But Laurette Taylor is not a good bet here from a screen angle. Business below average. — John W. Hawkins, Capitol theatre. New Bedford, Mass. — General patronage. SHERLOCK, JR.: Buster Keaton — Very clever and will please. Not so good as “Our Hospitality.”— Geo. C. Starkey, Opera House. Montour Falls, N. Y. — General patronage. SHERLOCK, JR.: Buster Keaton — A fine comedy feature. A good one for Saturday night. — Bill Leonard. Mystic theatre, Cedarvale, Kan. — General patronage. THE SHOOTING OF DAN McGREW: Barbara LaMarr — Boy I This was a bear cat. Put on a reader to give the poem as prologue. Pleased 100 per cent. I wish there were more McGrews to shoot. Seven reels. — Bill Leonard, Mystic theatre, Cedarvale, Kan. — General patronage. THE SHOOTING OF DAN McGREW: Barbara LaMarr — Good Alaskan story which we have played for the third time and had a fair business in spite of cold weather. Can recommend this as a fine picture of this class but tell your patrons about it — just what the picture i§. about. Several told me it was good. Seven reels. — A. F. Affelt, Liberty theatre, St. Louis, Mich. — Mixed patronage. UNSEEING EYES: Lionel Barrymore— Bad roads and weather. A very good Northern production that seemed to please. Only two reels too long. Nine reels. — R. C. Gerting, Lyric theatre, Chappell, Neb. — Small town patronage. SCARAMOUCHE: Rex Ingram — Say, Man, but it’s good. Played it in zero weather and lost