Exhibitors Herald (Dec 1924-Mar 1925)

Record Details:

Title:
Exhibitors Herald
Date:
Dec 1924-Mar 1925
Volume:
Exhibitors Herald (Dec 1924-Mar 1925)
Leaf #:
000874
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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74 EXHIBIl'ORS HERALD February 14, 1925 good, this pleased a bigger majority of my patrons, judging by comments. Wish all her stuff was as good as this. Seven reels. — Wm. E. Tragsdorf, Trags theatre, Neillsville, Wis. — Small town patronage. TONGUES OF FLAME ; Thomas Meighan— Here is another good Meighan picture. Run this on Sunday. Pleased 1U») per cent. — A. Lutch, Strand theatre, Milford, la. — General patronage. MEN : Pola >{egri — Good picture that drew well, but a little too risque in places. Seven reels. — Frank Brock, Grand theatre, Okolona, Miss. — Small town patronage. MEN : Pola Negri — A good picture, well produced, and splendid acting, but not a small town picture. — R. C. Geeting, Lyric theatre, Chappell, Neb. — Small town patronage. FLAMING BARRIERS: Antonio Moreno — This is a good picture and will please. — Geo. C. Starkey, Opera House, Montour Falls, N. Y. — General patronage. FLAMING BARRIERS: Antonio Moreno — A real program picture, one that you can bank on. We only had a small house, due to bad weather, but it pleased all of those who did come out to see it. — Paul B. Hoffman, Legion theatre, Holyrood, Kan.^ — Small town patronage. FLAMING BARRIERS: Antonio Moreno — A good melodrama. Just a program picture but will please. — Geo. C. Starkey, Opera House, Montour Falls, N. Y. — General patronage. THE CODE OF THE SEA: Rod La Rocque— Just a fair picture with a mighty good storm scene. Will get by as a program picture. — Geo. C. Starkey, Opera House, Montour Falls, N. Y. — General patronage. THE CODE OF THE SEA: Rod La Rocque— Very good, all seemed pleased, but when will Paramount give us a real set of 11x14 photos? New photos have very little value ; too much alike. I haven’t seen or had a good set of photos from them in six months. Six reels. — M. T. Craig, Majestic theatre, Dresden, Ont., Canada. — Small town patronage. LILY OF THE DUST: Pola Negri— Terrible. A few more like this and good night Pola for this place. Better screen this before running. — A. Lutch, Strand theatre, Milford, la. — General patronage. THE N’TH COMMANDMENT: Colleen MooreOnly one objection to this one. It’s like most features, now, too long. Five or six reels is what we small fellows need. How can we take a picture like this and add a two reel comedy with it and make our schedule ? But that is getting away from the picture. It was one of the best pictures it has been my pleasure to run this year and I had quite a few good comments on it. Eight reels. — Frank Brock, Grand theatre, Okolona, Miss. — Small town patronage. WOMAN PROOF: Thomas Meighan — Clever little picture that will please everyone. Has a fine vein of humor running through it. — Geo. C. Starkey, Opera House, Montour Falls, N. Y. — General patronage. BACK HOME AND BROKE: Thomas Meighan— The best Meighan picture I have run. Give us more like this and “The Battling Orioles” and we can get on our feet. Eight reels. — Frank Brock, Grand theatre, Okolona, Miss. — Small town patronage. THE SILENT PARTNER; Special cast— Had this just before Xmas, when I knew business would be light, as I wasn’t anxious for them to come, but to my surprise I had a lot of favorable comments. You never can tell how they will go over and just when you think you have one that's rotten, they’ll come out telling you how nice it COMING THE BIGGEST AND TRUEST ^ WESTERN EVER RELEASED IDAHO FROM THEODORE BURRELL’S GREAT ^ NOVEL OF VIGILANTE DAYS MAHLON HAMILTON AND VIVIAN RICH YOU THINK YOU HAVE SEEN EXCITING WESTERNS “ SEE THIS I Fkfheserial NOW BOOKING a FUANK. WOODS SPECIAL PBwODUCTION Bad man PETER B. KYNE Directed by ^VILLIAM WORTHINGTON TifUasexL by PR ODUCEnS D/STRinUT/NG CORPORA TI ON was. Six reels.— M. T. Craig, Majestic theatre, Dresden, Ont., Canada. — Small town patronage. SHADOWS OF PARIS: Pola Negri — Neither good or bad ; just so-so. — Geo. C. Starkey, Opera House, Montour Falls, N. Y. — General patronage SHa'doWS of PARIS: Pola Negri — Went over fairly good but story too much like “Humming Bird,” but I ran them about 9 weeks apart, so it was not so bad. Seven reels, — M. T. Craig, Majestic theatre, Dresden, Ont., Canada. — Small town patronage. TRIUMPH: Cecil B. De Mille — Fine and pleased them all ; many nice comments on it. Although there were some adverse reports on it, I don’t think you will go wrong by playing it. Eight reels. — M. T. Craig. Majestic theatre, Dresden, Ont., Canada. — Small town patronage. PIED PIPER MALONE: Thomas Meighan — Played this to a good house and it was well received. Just a regular Meighan picture of the type suited for him. Print in good condition. Eight reels.^ — -Paul B. Hoffman, Legion theatre. Holyrood, Kan. — Small town patronage. THE BEDROOM WINDOW: May McAvoy— This is a darn good picture. Keeps you guessing up to the last reel who committed the murder. Nothing wrong in the picture as many thought by the name.— Geo. C. Starkey, Opera House. Montour Falls, N. Y. — General patronage. THE CONUDENCE MAN: Thomas Meighan — Quite a few reports panned it, but my people said O. K. ’Nuff sed. Eight reels.— M. T. Craig. Majestic theatre. Dresden, Ont., Canada.—Small town patronage. THE CONFIDENCE MAN: Thomas Meighan — A fair picture, not so good as others we have had of this star’s. Failed to draw. Eight reels.— A. F. Affelt, Liberty theatre. St. Louis, Mich. — Mixed patronage. A DAUGHTER OF LUXURY; Agnes Ayres — Not much of a picture for our patrons. Better see it before booking it or you may be disapp^nted with it. Five reels. — O. Troyer, Lyric theatre, Rugby, N. D. — General patronage. SALOMY JANE: Jacqueline Logan — Just a fair picture of a Western type. Nothing much to it, neither good nor bad. Nothing to compare with Paramount’s usual Western pictures. — H. D. McChesney, Princess theatre, Crandon, Wis. — General patronage. THE STRANGER: Betty Compson — They said “Very good.” Cast and acting fine. Was a little afraid of it and used a two reel Western and single reel comedy with it, making a very good program. Seven reels. — M. T. Craig, Majestic theatre, Dresden, Ont., Canada. — Small town patronage. THE CALL OF THE CANYON: Richard Dix— If your town is anything like mine, you will always do business on a Zane Grey picture. This is about the average. — Geo. C. Starkey, Opera House, Montour Falls, N. Y. — General patronage. THE FEMALE: Betty Compson — A program picture, slightly above the usual run. Seven reels. — Ryan & Kundert, Empress theatre, Beresford, S. D. — General patronage. THE MAN WHO FIGHTS ALONE: William Farnum — Title should be changed to I'ead “The Man and Exhibitor Fight Alone.” Guess the balance. Seven reels. — T. A. Shea, Palace theatre, McGehee, Ark. — Neighborhood patronage. THE LIGHT THAT FAILED; Jacqueline Logan — This show failed in more than one resi)ect. It failed to draw enough business to pay expenses. I thought the show was good, personally. For some reason or other. Paramount pictures don’t mean a thing in this house any more. Very poor attendance. Seven reels. — C. A. Anglemire, theatre, Nazareth, Pa. — Better class patronage. THE LIGHT THAT FAILED: Percy Marmont— This is a good picture. Good settings. Good and clean all through. Seven reels. — Leo S. Bucher, Palace theatre, Powersville, Mo. — General patronage. THE HERITAGE OF THE DESERT: Bebe Daniels— Stood them up. This is the best Zane Grey shown here to date. They all get me the money and my patrons are free to tell me how good they are. You small town exhibitors who haven’t played these Grey's better get busy. — Ed. Renner, Eureka theatre, Zenda, Kan. — Small town patronage. RUGGLES OF RED GAP: Special cast— A good comedy drama. Book it and boost it. Eight reels. — Leo S. Bucher, Palace theatre, Powersville, Mo. — General patronage. WILD BILL HICKOK: William S. Hart— The first five reels of this are good. Typical Hart entertainment, but the last two reels are sure terrible. It is hoped that, if Bill ever makes any