Exhibitors Herald (Dec 1924-Mar 1925)

Record Details:

Title:
Exhibitors Herald
Date:
Dec 1924-Mar 1925
Volume:
Exhibitors Herald (Dec 1924-Mar 1925)
Leaf #:
000877
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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February 14, 1925 EXHIBITORS HERALD 77 True Talk No. 30 February 14 By John B, Rock General Manager, Vitagraph, Inc. Exhibitors — If you are independent, prove it! TAKE A TIP! BOOK VITAGRAPH PICTURES — name play dates now! Start with “Captain Blood” AND PLAY THEM ALL— clean, wholesome, actionful audience thrillers! “Pampered Youth” the latest with the greatest fire scene ever filmed — a wonderful exploitation picture is ready now. Nazimova is the envy of every woman in America in her lovable, youthful characterization of the Apache girl in “The Redeeming Sin.” Delight Evans in February’s Screenland says about “The Beloved Brute” “J recommend that you do not fail to see ‘The Beloved Brute’ . . . it’s fresh and vivid . . . the hero loves to £ght ... as played by Victor McLaglen he is an old darling even if he is a brute.” THE MEASURE OF A MAN : William Desmond — Good Western subject. Business oft due to bad weather. Five reels. — A. G. Witwer, Grand theatre, Rainier, Ore. — Small town patronage. BUTTERFLY: Laura La Plante— This had just “Jewel” on it. Mistake. Should have been "Super.” Seven reels. — J. S. Walker. Alamo theatre, Moody, Tex. — Small town patronage. BUTTERFLY: Laura La Plante— A very well acted and directed society drama with a title that doesn’t mean anything. Business fair and threatening strike in textile mills didn’t help any. — John W. Hawkins. Capitol theatre. New Bedford, Mass. — General patronage. BROADWAY OR BUST: Hoot Gibson— A comedy that pleased as well as Lloyd or Keaton. Six reels. — T. A. Shea, Palace theatre, McGehee, Ark. • — Neighbrohood patronage. WINE : Clara Bow — Did not draw for me as I thought it would and pleased only fairly well. Seven reels. — J. S. Walker, Alamo theatre. Moody, Tex. — Small town patronage. THE SAWDUST TRAIL: Hoot Gibson— Who says Gibson has lost his drawing power? Not in this, judging from our Saturday crowd. Everybody went home happy, praising our program. Josie Sedgwick also does good work in this picture. “Telephone Girl” added. Six reels. — -Oscar Reinert, Elite theatre, Humboldt, Kan. — Small town patronage. THE SAWDUST TRAIL: Hoot Gibson— Society comedy Western. Drew good business against stiff competition and pleased 100 per cent. Six reels. — A. G. Witwer, Grand theatre. Rainier, Ore. — Small town patronage. THE SAWDUST TRAIL : Hoot Gibson— The best of his “boob” pictures. As good or better than “Out of Luck.” Six reels. — J. S. Walker, Alamo theatre. Moody, Tex. — Small town patronage. THE PHANTOM HORSEMAN: Jack Hoxie— A fair Western that drew average business against stiff opposition. Five reels. — A. G. Witwer, Grand theatre. Rainier, Ore. — Small town patronage. THE DANGEROUS BLONDE: Laura La Plante — Here’s another good one from Laura. Like “Excitement.” it pleased our crowd immensely, and you’ll like it. Five reels. — Clyde Allen. Casino theatre, Antwerp, N. Y. — Small town patronage. THE STORM DAUGHTER: Priscilla Dean— Again Universal rings the bell with a dandy program picture, and, oh, the advertising on this will draw them in like a magnet. If paper is what you want, well here is a picture that has it. Good for holiday picture. Seven reels. — George Khattar, Khattar’s theatre, Sydney, N. S., Canada. — Neighborhood patronage. YOUNG IDEAS: Laura La Plante — Fair, but not nearly as good as “Excitement.” Lost money. Five reels. — J. M. Broadus, Dixie theatre. Bay Minette, Ala. — Small town patronage. Vitagraph GREATER THAN MARRIAGE: Special cast— One of the best pictures we have shown in a long time. Don’t be afraid to book this one. Vitagraph will treat you right. — H. A. Davitts, Dixie theatre, Winona, Miss. — General patronage. CAPTAIN BLOOD : J. Warren Kerrigan — Most excellent. Well enacted. Well directed. Drew well. Pleased well. You can say a lot about this and not go wrong. Boost. Ten reels. — C. R. McHenry, Rosewin theatre, Dallas, Tex. — Neighborhood patronage. CAPTAIN BLOOD: J. Warren Kerrigan — ^We attribute a great deal of the success with this photoplay to the fact that we worked out special light effects and employed our music to advantage. At any event, our people thought the picture much better than ‘"rhe Sea Hawk.” We played to $2,600 on three days which meant 8,000 people at 25-50 cent prices. We advanced prices for the engagement. — Herbert A. Shaw, Metropolitan theatre, Morgantown, W. Va. — Mixed patronage. CAPTAIN BLOOD: J. Warren Kerrigan — No good for small town. Never made rental. Nine reels. — R. V. Mayes, Liberty theatre, Erick, Okla. — General patronage. CAPTAIN BLOOD: J. Warren Kerrigan — A mighty good picture. Pleased all. — H. A. Davitts, Dixie theatre, Winona, Miss. — General patronage. TWO SHALL BE BORN: Jane Novak — Not much to the story, but the cast was good. Didn’t hear any comments either way. I thought it was a nice little picture. — Mrs. W. J. Carter, Maxine theatre, Croswell, Mich.— Small town patronage. THE BELOVED BRUTE: William Russell— This idea of unknown stars is not a good one. This picture failed to draw. And yet those who saw it on the two days we played it liked it immensely. Many ladies have requested that we bring the picture back. The English wonder in this picture is the “unknown,” inasmuch as his name is not given. — Herbert A. Shaw, Metropolitan theatre, Morgantown, W. Va. — Mixed patronage. THE BELOVED BRUTE: William Russell— A good picture but it will not please the better class. It’s too rough. Too many whiskers. It pleased the farmer boys. Personally I didn’t like it. — Mrs. W. J. Carter, Maxine theatre, Croswell, Mich. — Small town patronage. BORROWED HUSBANDS: Florence Vidor— Not so much to this one. Lost money. — J. M. Broadus. Dixie theatre. Bay Minette, Ala. — Small town patronage. THE LOVE BANDIT: Doris Kenyon — Nothing to rave about, just a fair story of the timber lands, but the Saturday nighters like all the outdoor pictures they can get, so they are getting what they want. Six reels. — M. T. Craig, Majestic theatre, Dresden, Ont., Canada. — Small town patronage. BETWEEN FRIENDS: Special cast — Just an average program picture. Some thought it an extra good one and some did not like it at all. Seven reels. — Jno. Travis, Doric theatre, Erie, Kan. — Small town patronage. THE CODE OF THE WILDERNESS: Special cast — -This is the best Western we have ever run. Drew well and pleased 100 per cent. Vitagraph has the specials. Book it and boost it. Seven reels. — C. L. Hilton, Lyric theatre. Prairie Grove, Ark. — Small town patronage. THE CODE OF THE WILDERNESS: Special cast — Our audience is in one of the most exclusive country club districts of Los Angeles, and usually a Western doesn’t draw very well. However, Miss Calhoun’s popularity in this section evidently increased the box office receipts, and we are thankful. Speaking of Miss Calhoun, it is our opinion Vitagraph should use this popular star in pictures other than Westerns, for her work in all pictures we have shown leads us to believe she is an actress of exceptional ability and drawing power. — V. A. Smith, Larchmont theatre, Los Angeles, Cal.— General patronage. NOW BOOKING