Exhibitors Herald (Dec 1924-Mar 1925)

Record Details:

Title:
Exhibitors Herald
Date:
Dec 1924-Mar 1925
Volume:
Exhibitors Herald (Dec 1924-Mar 1925)
Leaf #:
000878
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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78 EXHIBITORS HERALD THE MAN FROM BRODNEY’S: J. Warren Kerrigan — Oh Min ! Here’s a great picture. Some real acting in this. Kerrigan is there and over and say. Boy, he did not have anything on Alice Calhoun. They were all good. Pleased everybody 100 per cent. Seven reels. — F. J. O’Hara, Community theatre, Elgin, Neb. — Neighborhood patronage. ON THE BANKS OF THE WABASH: Mary Carr — Fairly good, but some did not care for it. The trailer helped to get them in and all advertising good. Vitagraph service is extra good. Trailers on most all features and no charge. If you Ontario boys want some good features and good service, get in touch with Vitagraph’s Toronto office. Seven reels. — M. T. Craig. Majestic theatre, Dresden, Ont., Canada. — Small town patronage. DIVORCE COMPANY: Alice Calhoun— Very good. Many favorable comments on this picture. Fine for Sunday ; sure to please the ladies. You can’t go wrong on this one. — H. D. McChesney, Princess theatre, Crandon, Wis. — General patronage. A FRANK PAGE STORY: Special cast— A dandy good comedy in seven reels. Played this to a small house, but no fault of the picture, as it was the coldest spell of the season. — C. L. Hilton, Lyric theatre. Prairie Grove, Ark. — Small town patronage. WHEN DANGER SMILES: William Duncan— Might have been a good picture. I only received about two-thirds of it and what I did get was so rotten that I was unable to run. Same old story . — will never happen again. Three and one-third reels on five. — J. M. Broadus, Dixie theatre. Bay Minette, Ala. — Small town patronage. THE GIRL IN HIS ROOM: Alice Calhoun— Mystery play and a very good little picture that will please. What more can we ask for ? Can be bought right. Get it. — H. D. McChesney, Princess theatre, Crandon, Wis. — General patronage. HER LORD AND MASTER: Alice Joyce— Better than a lot of the new ones. Seven reels. — J. M. Broadus, Dixie theatre. Bay Minette, Ala. — Small town patronage. MASTERS OF MEN: Cullen Landis— Here is a corking good program picture that went over fine. Seven reels. — Giacoma Bros., Crystal theatre, Tombstone. Ariz. — General patronage. Warner Brothers THE NARROW STREET, with a special cast. — Very, very good entertainment. — Harry Boynton, Royal theatre, Hamilton. Tex. — Small town patronage. FIND YOUR MAN: Rin-Tin-Tin — Just the kind of picture that will bring out all the people in any town that ever go to the movies. Your high brows will leave their starch at home and fight for seats like any regular fan. This is the first Warner Bros, picture I ever made any money on. — W. H. Durham, Grand theatre, Camas, Wash. — Small town patronage. TIGER ROSE: Lenore Ulric — A fine picture of the Northwest, with some beautiful scenery. Mounted police story. Print in very bad condition. Bad roads have hurt business greatly. Eight reels. — R. C. Geeting, Lyric theatre, Chappell, Neb. — Small town patronage. BABBITT : Willard Louis — An extra good picture, well liked by all who saw it. which were few. Unless you have a clientele who read books you will have the same experience as I had. Lost good money. Personally I think Warner Bros, are putting out the best productions of any pro ducer, yet they lack the one thing needed, drawing power in a community of laborers. — W. H. Durham, Grand theatre, Camas, Wash. — Small town patronage. THE TIE THAT BINDS: Barbara Bedford— We note few reports on this and for the benefit of those who have it booked we wish to say that we found it very satisfactory for any audience. Nice clean print. Seven reels. — Oscar Reinert, Elite theatre, Humboldt, Kan. — Small town patronage. BEING RESPECTABLE: Monte Blue— A ‘picture nicely done, but lacks drawing power for small towns like this. — W. H. Durham, Grand theatre, Camas, Wash. — Small town patronage. DADDIES: Mae Marsh — A delightful comedy. Entire cast good. Interesting from start to finish and clever enough to suit the most exacting. Mae Marsh not the best star, but the others made up for it. Always glad to get this kind. Seven reels. — Oscar Reinert, Elite theatre, Humboldt, Kan. — Small town patronage. GEORGE WASHINGTON. JR.: Wesley BarryVery good. Coloi’ed comedian sure did his stuff well. Barry real good in this one. Six reels. — Zak & Makousky, Opera House, Clarkson, Neb. — Neighborhood patronage. WHERE THE NORTH BEGINS: Rin-Tin-Tin— A fine show which pleased all on a Saturday night. We did not receive a very good print on this, considering the top price we paid for this show. There wasn’t any basketball game on at the high school, so we had good attendance for a change. Six reels. — C. A. Anglemire, "Y” theatre, Nazareth, Pa. — Better class patronage. WHERE THE NORTH BEGINS: Rin-Tin-Tin— A good Northern picture. The dog is the whole show. — Geo. C. Starkey, Opera House, Montour Falls. N. Y. — General patronage. WHERE THE NORTH BEGINS: Rin-Tin-Tin— The picture is great, the business was good, the patrons were pleased, that’s enough. Six reels. — C. A. Spainhour, Twilight theatre, Greensburg, Kan. — General patronage. WHERE THE NORTH BEGINS: Rin-Tin-Tin— A very good picture and the dog is splendid. Will please any audience. — Geo. C. Starkey, Opera House. Montour Falls. N. Y. — General patronage. WHERE THE NORTH BEGINS: Rin-Tin-Tin— Very good picture. Pleased most all our audience.— Zak & Makousky, Opera House, Clarkson, Neb.— Neighborhood patronage. LITTLE JOHNNY JONES: Johnnie Hinds— A very good picture. Star sure does his stuff in this one. — Zak & Makuosky, Opera House, Clarkson, Neb. — Neighborhood patronage. State Rights BELOW THE RIO GRANDE: Neal Hart— Used this on Saturday night. Good picture of the Mexican type. A good picture for Saturday night. Five reels. — A. F. Affelt, Liberty theatre, St. Louis, Mich. — Mixed patronage. BRANDED A BANDIT: Yakima Cannut— This picture went over extra good. Seemed to please everybody that came and they all came. Exhibitors catering to the working class can’t go wrong playing this one. Five reels. — W. H. Durham. Grand theatre, Camas, Wash. — Small town patronage. ENLIGHTEN THY DAUGHTER: Special cast— A traveling road show and fair, but we were stung as to the percentage. They offer 25 per cent and you should get 50 per cent. Had a good house as usually all of these bring them out. No other comments to make. Film fair. Seven reels. February 14, 1925 — C. V. Anderson, Oak theatre, Oakdale, Neb, — General patronage. GOLD MADNESS: Guy Bates Post — A fair Curwood story with bad directing and a miscast star. No business and I was glad of it. Six reels. — J. M. Broadus, Dixie theatre. Bay Minette, Ala. — Small town patronage. LET HIM BLICK: Bill Mix — Just another good Western. Plenty of action, but same old stuff and mediocre acting. — L. M. Jones, Arcadia theatre, Vandergrift, Pa. — General patronage. LUCK: Johnnie Hines — Clever comedy drama that pleased 100 per cent. Full of fun and laughs. Give us more like this one. Glad we ran this picture.— 'H. D. McChesney, Princess theatre, Crandon, Wis. — General patronage. OUT OF THE DUST: Special cast — A real good Western that will please most Western fans. Bought right and received a good print. Seven reels. — J. M. Broadus, Dixie theatre. Bay Minette, Ala. — Small town patronage. RANGELAND: Neal Hart — Punk. Five reels. — H. M. Face & Sons, Elmac theatre. Maple Rapids, Mich. — Small town patronage. RARIN* TO GO: Buffalo Bill, Jr.— This young man seemed to please all right. Four reels. — J. S. Walker, Alamo theatre. Moody, Tex. — Small town patronage. THE SHERIFF OF HOPE ETERNAL: Jack Hoxie — This is a splendid Western picture. Five reels. — C. E, Hopkins, Hopkins theatre. Cotter, Ark. — Small town patronage. THE UNKNOWN PURPLE: Henry B. Walthall — Boy, howdy ; They certainly ate this one up. Exceptionally good mystery story that can be bought right. Seven reels. — S. G. Ihde, Photoplay theatre, Ashland, Kans. — Small town patronage. THE UNKNOWN PURPLE: Henry B. Walthall — Got rained out day I played it. Favorable comments. Did not see picture myself. Seven reels. — C. R. McHenry, Rosewin theatre, Dallas, Tex. — Neighborhood patronage. Serials THE FAST EXPRESS: (Universal) William Dunean — I have just finished the 15th chapter. This is the best serial that I ever ran and help up during the cold weather 100 per cent. I was so well pleased with this serial that I booked in two more from Universal, "Wolves of the North” and "The Riddle Rider,” as Universal will treat you right. — E. D. Larson, Peoples’ theatre, Moran, Kan. — General patronage. THE FORTIETH DOOR: (Pathe) Aileen Ray — A good serial. On the 4th episode and seems to hold up good. Two reels. — J. W. Andresen, Rialto theatre, Cozad, Neb. — General patronage. INTO THE NET : (Pathe) Edna Murphy — I do not believe we have ever shown a serial that gave the satisfaction this one did. I gladly recommend this to anyone, anywhere. — H. G. Stettmund, Jr., Odeon theatre. Chandler, Okla. — Small town patronage. LEATHERSTOCKING: (Pathe) — If your people like Injuns and lots of killing and action, this ought to please. Just finished chapter 2. Had a good crowd. Pulled them in with a radio concert, and the darn thing actually worked! Two reels. — Wm. E. Tragsdorf, Trags theatre, Neillsville, Wis. — Small town patronage. Short Subjects EDUCATIONAL AIR POCKETS: Lige Conley — A dandy Mermaid comedy. The tricks pulled in this one drew plenty of good laughs from our audience. Two reels. — C. A. Anglemire, “Y” theatre, Nazareth, Pa. — Better class patronage. BABIES WELCOME: Dorothy Devore — Dorothy Devore played an important role in "Babies Welcome.” If you are looking for comedy, well that’s it, and it’s good. — H. E. Patrick, Strand theatre, Samson, Ala. — General patronage. BACK TO THE WOODS: A Christie comedy— Fair. Two reels. — S. G. Ihde, Photoplay theatre, Ashland, Kans. — Small town patronage. THE BONEYARD BLUES: A fairly entertaining reel. It had a few laughs in it for our patrons. One reel. — C. A. Anglemire, "Y” theatre, Nazareth. Pa. — Better class patronage. THE BRONCHO EXPRESS: Clyde Cook— This our first two reel comedy from Educational since priced so we could afford them. This is a good slap stick comedy, and we only hope others to follow will be as good. Two reels. — S. G. Fry, Palace theatre. Omaha, Tex.— Small town patronage. NOW BOOKING Beyond the Border" Directed btf Scott Dunlap <J MUNT STROMBERG personally supervised production n ODUCERS ~ DISTRIBUTING ~ CORPORATION