Exhibitors Herald (Dec 1924-Mar 1925)

Record Details:

Title:
Exhibitors Herald
Date:
Dec 1924-Mar 1925
Volume:
Exhibitors Herald (Dec 1924-Mar 1925)
Leaf #:
000888
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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4 EXHIBITORS HERALD February 21, 1925 mth "TO NY "the wonder horse, and star cast JloHf in Us second week of tremendous business Tom Mix is the pleasantest figure now operating in the Wild West of the movies. . , . With his magnificent pony he has won a splendid reputation. . . . Now I am sure he has made his mark ... of its type it is splendid. . . . Mr. Mix is a good actor. ... I enjoyed every minute of it. — Quinn Martin in N. Y. World. Tom Mix in unusual feature. . . . The Piccadilly will probably have its hands full taking care of these moviegoers who are fed up on goofy sex-stuff and will welcome this chance to see plenty of red corpuscles in action. If you like thrills and pep and action, visit the Piccadilly Theatre and see Tom Mix in his latest film “Dick Turpin.” The public has set its seal of approval on “Dick Turpin.” Utterly delightful and romantic and thrill ' * ' — Regina Cannon in Eve. Graphic. Tom Mix as Dick Turpin is as hard riding, as two-fisted and as quick with the pistol as of yore. . . . The picture is good, . . . graceful settings, cast large and excellent. . . . Go to the Piccadilly for entertainment fast and furious. . . . There are no disappointments. — Morning Telegraph. — N. Y. Evening Post. Tom Mix as “Dick Turpin” is romantically picturesque is splendid as the outlaw who robs the rich to help the poor. The backgrounds are beautiful, the action thrilling and there is plenty of it. — Rose Pelswick in N. Y. Evening Journal Tom Mix has signed contract. . . . Fox is to pay him $20,000 a week. . . . He’s worth it. After seeing him at the Piccadilly in that hair-raising, breath holding, spine thrilling picture “Dick Turpin” I’ll say he earns it. . . , If you want a real thrill, by all means see Tom Mix. He outstunts them all. — Fay King in Daily Mirror. A PICTURE OF SURPASSING BEAUT/ FOX FILM CORPORATION