Exhibitors Herald (Dec 1924-Mar 1925)

Record Details:

Title:
Exhibitors Herald
Date:
Dec 1924-Mar 1925
Volume:
Exhibitors Herald (Dec 1924-Mar 1925)
Leaf #:
000903
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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February 21, 1925 EXHIBITORS HERALD 11 “Business is Very Good and the Audiences Like the Picture” So wires Herschel Stuart, of the Missouri Theatre, St. Louis, and that’s the verdict throughout the country on Cecil B. DeMille’s latest, “The Golden Bed.” Here’s an offering with just the right mixture of strong story, good cast and luxurious backgrounds to attract capacity in big town and small town alike. The St. Louis Post says, “One of the best movie dramas of the season,” the Indianapolis Post ranks it among the ten best, the New York Sun praises it as “one of the most fascinating films of the year.” (And they’re hard critics to please too!) GET YOUR “GOLDEN BED” GOLD QUICK! This money maker comes to you in the same month with “Peter Pan,” Thomas Meighan in “Coming Through,” Pola Negri in “East of Suez,” Richard Dix in “A Man Must Live,” Bebe Daniels in “Miss Bluebeard.” That’s Famous 40 Service! CECIL B. DeMILLE’S “THE GOLDEN BED” Screen play by Jeanie Macpherson. Based on Wallace Irwin’s novel. With Rod LaRocque, Vera Reynolds, Lillian Rich, Warner Baxter, Theodore Kosloff, Julia Faye. One of the Unmatchable Famous Forty paramount Q>ictures