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Exhibitors Herald (Dec 1924-Mar 1925)

Record Details:

Title:
Exhibitors Herald
Date:
Dec 1924-Mar 1925
Volume:
Exhibitors Herald (Dec 1924-Mar 1925)
Leaf #:
000904
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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12 EXHIBITORS HERALD February 21, 1925 FEBRUARY THE DEVIL’S CARGO. Victor Fleming’s crashing melodrama with Pauline Starke, Wallace Beery. FORTY WINKS. Iribe-Urson comedy riot with Viola Dana, Theodore Roberts, Raymond Griffith. TOP OF THE WORLD. By Ethel M. Dell. Geo. Melford drama with Anna Q. Nilsson, James Kirkwood. THE SWAN. Famous stage sensation produced by Buchowetzki with Adolphe Menjou, Ricardo Cortez, Frances Howard. CONTRABAND. Alan Crosland’s action drama with Lois Wilson, Noeih Beery, Raymond Hatton, all-star. SALOME OF THE TENEMENTS. Sidney Olcott’s gorgeous production with Jetta Goudal, Godfrey Tearle. Zane Grey’s THE THUNDERING HERD, jack Holt, Lois Wilson, Noah Beery. Directed by Wm. Howard. MARCH NEW LIVES FOR OLD. Starring Betty Compson. French love hit. Directed by Clarence Badger. TOO MANY KISSES. Starring Richard Dix. Flaming Spanish romance with Frances Howard. Directed by Paul Sloane. SACKCLOTH AND SCARLET. Henry King’s production of the famous novel with Alice Terry. THE AIR MAIL. Irvin Willat (who made “North of 36 ”) production with a great all-star cast. MEN AND WOMEIN. William de Mille production of the Belasco-de Mille play with Richard Dix and big cast. THE DRESSMAKER FROM PARIS. Big fashion-show picture just before E-aster! Paul Bern production with Leatrice Joy, Ernest Torrence, 14 International Beauty Models. THE GOOSE HANGS HIGH. The greatest James Cruze hit ever! From the popular Broadway play. Member Motion Picture Producers and Distributors of America, Inc. — Will H. Hays, President