Exhibitors Herald (Dec 1924-Mar 1925)

Record Details:

Title:
Exhibitors Herald
Date:
Dec 1924-Mar 1925
Volume:
Exhibitors Herald (Dec 1924-Mar 1925)
Leaf #:
000907
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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February 21, 1925 EXHIBITORS HERALD 15 |(|ii i()'>«tij rX ' MOST SENSATIONAL BUSINESS EVEM>%m< ^ ^ _ CLv* ~ Hiram Abrams, President, _ . V . '‘-United Artists, Corporation, New York, ' ’ “The Thief of Bagdad” just finished a seven day. '■=, f engagement at the Strand Theatre, Madison, Wis^'to '■ the mo,st sensational business that 'Hcds . ever "e£pefi 1^* ' enced in any theatre in~ Madison.. The initial da^s \ . ' T < , business was almost 'three times bur . normal' business ' far Sundays.. We have 1500 sedts irC the tK^atf^ and. ^ ■ on the opening day the theatre was filled' one Hour after th^ .doors were opened. " Hundreds waited dll day in continuous lines to gefin the theatre. TJiere. was still a line at ten o’clock.. . This is^a record never mj^mM before achieved. '-The press acclaim it the put-standihg masterpiece of: all filmdom. My congratulation^ Mr: Fairbanks who is deserving of. the highest praise, for his marvelous performance Hn this super artis^tic -masterpiece. pesormeaiix (Strand Thdatre).^ ,' Now Booking UNITED ARTISTS CORPORATION IMary Pickford Cfiarles Chaplin Uougloj fairbanks D. W. Qriffiih Miram Qbramj. Pre./ident Jojeph M JchencK. Chairman Board of Director,/