Exhibitors Herald (Dec 1924-Mar 1925)

Record Details:

Title:
Exhibitors Herald
Date:
Dec 1924-Mar 1925
Volume:
Exhibitors Herald (Dec 1924-Mar 1925)
Leaf #:
000919
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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February 21, 1925 EXHIBITORS HERALD 27 PRODUCERS DISTRIBUTING CORPORATION OFFICIALS, right to left: F. C. M unroe, president of Producers Distributing Corporation ; Paul C. Mooney, vice president in charge of distribution of P. D. C.; John C. Flinn, vice president in charge of production and advertising, and Raymond Pawley. £rst vice president and treasurer of P. D. C. DeMille Allies with Pro-Dis-Co in New Ten Million Dollar Firm CECIL B. DE MILLE Pledges Independence In announcing his afBliation with Producers Distributing Corporation Mr. De Mille said: “Because I feel that absolutely untrammelled competition is necessary for the greatest future of motion pictures, I have gone into this new alliance pledged to keep the film field wide open; pledged to give full and complete support to all independent thinkers whose efforts are not receiving proper presentation to the public under present conditions. “In merging my production activities with a young, live, going company, I feel that I have entered a greater held of service to the public than any in which I have so far operated. Our plans contemplate making this organization a truly competitive factor, able to stand parallel, hnancially and artistically, and in every other way, with the biggest in the industry, and make dehnite advance towards the goal of better pictures. Acquires Ince Plant; Signs Several Stars Company Pledges Independence — Theatre Men Laud Merger as Beneficial to Them (Special to Exhibitors Herald) NEW YORK, February 10. — Cecil B. DeMille and Producers Distributing Corporation have joined forces. The merger of these two important factors in the production and distribution fields Was accomplished last week through the organization of Cinema Corporation of America, a $10,000,000 company. The new company, which was incorporated in Delaware, will acquire the DeMille producing organization with the Thomas H. Ince studio in Culver City, which hereafter will be known as the DeMille studio, and will take over the property and interests of Producers Distributing Corporation with its twenty-seven branches and foreign connections. DeMille’s alliance with Pro-Dis-Co was no surprise. Negotiations were opened immediately following the severance of relations between the producer and Paramount. At no time have rumors linked the name of DeMille with any company other than P. D. C. Mr. DeMille will start out in the new corporation with an excellent background of individual stellar attractions, foremost of which will be Leatrice Joy, Rod La Rocque and Florence Vidor. Miss Vidor has starred successfully for some time. Miss Joy and La Rocque are the latest DeMille players to graduate to stardom. Miss Joy, in her initial starring pictures, “Changing Husbands” and “The Dressmaker from Paris,” has more than redeemed the promise shown by her in such Cecil B. DeMille successes as “Manslaughter,” “Triumph,” “Saturday Night,” and “The Ten Commandments.” Rod La Rocque, in “The Ten Commandments,” established himself as a consummate artist and he has enlarged his hold on the public since that picture with splendid performances in “Feet of Clay,” “The Golden Bed,” “The Code of the Sea,” and “Forbidden Paradise.” The productions of the DeMille studio will have the immediate services of a group of supporting artists including Vera Reynolds, Lillian Rich, Julia Faye, Clive Brook, Barbara Bed ( Continued on page 30)