Exhibitors Herald (Dec 1924-Mar 1925)

42 EXHIBITORS HERALD February 21, 1925 Copy Service For Exhibitor House Organs House organ or newspaper publication rights to this copy is granted exhibitors by the “Herald” herewith. GIVE PICTURES A CHANCE WHEN you don’t catch a man’s first words you interrupt and ask him to repeat. You read a letter from the first. You don’t sit down to the table and begin eating where somebody else_ left off. You listen to a business proposition all the way through before you condemn it. But you walk in on the last reel of a five reel motion picture and pronounce, the picture poor if it doesn’t please you. It’s our fault, of course. We could keep you out until the last reel is finished. But that wouldn’t be a very good idea. We invented the continuous performance plan for your benefit. Not finding fault — nothing like it— just wanted you to realize that sometimes the picture you think bad is really good if seen from the first. Just wanted to ask you to give the pictures a chance — by timing your arrival at the theatre so that you can see them from the first. WHERE THE MONEY IS IT takes money to live comfortably. The place to get money is where the money is. People live comfortably in this community because there is money here. There is money here because people who live here buy here. Cities or communities become poor when residents send their money elsewhere. Local trading is the secret of every prosperous territory’s prosperity. You can buy here as well as anywhere, usually better, and the more you buy here the better you can buy. The better you can buy, the more you can buy. And the more you can buy the better you can live. It’s an endless chain dragging everybody nearer to independence and its rewards. TIME FLIES Time flies. Modem invention has intensified the significance of that statement. For a single illustration, radio has increased the bulk of music production to a point where you can’t even keep up with the hits by your own efforts. In this instance, however, there is no cause for concern. Theatre musicians keep up with the hits and deliver them to you without request. The same is true of the novels you don’t have^ time to read, the stage plays you don’t get to see, and all the rest of it. Time flies, but the theatre keeps you abreast of the times. KNOCK ’EM GOOD WHEN you see bad pictures, knock ’em good. When you see good ones, talk about them also. Let your wants be known for the theatre is unlike any other business institution in that it is just as good or bad as you make it. The pictures are made to your order and if you don’t order what you want (and refuse what you don’t want) of course you don’t get it. Knock ’em good — but tell the other side of the story, too. Tr7HAT^S Going On rV in The Theatre LOUIS SHIMON writes to suggest that it be called “Theatre Publications” instead of “House Organ Exchange.” The chair awaits the dictum of the membership. * * * FM. hamburger. Circle thea• tre, Portland, Ore., adds his signature to the list this week and that’s another name for your mailing list. * * * CINEMA SERVICE is the name of a new New York concern established by Mr. John A. Level for the purpose of serving theatre publishers. Cuts, always in demand and seldom satisfactorily obtainable, are among the featured phases of the service offered. * * * D D D ONE anything yet about getting them in for the start of the feature? * * ONE anything yet about getting them a place to park their cars? 4: * ONE anything yet about original posters? * * * /F this box below us keeps getting taller we’ll have to cut this column out entirely or move it and that’ll be terrible. We just gotta talk. House Organ Exchange E. E. BAIR, State theatre, Ulrichsville, O. A. R. BENDER, Olympic theatre, Cleveland, Okla. HARRY BROWNING, Olympia theatre. Now Haven, Conn. FRANK H. BURNS, Orlando Enterprises, Inc., Orlando, Fla. M. T. CRAIG, Majestic theatre, Dresden, Ont., Canada. THOMAS S. DALEY, Schine Amusement Co., Gloversville, N. Y. E. L. FAWKSy Photo Phone theatre, Gra> ford, Tex. F. M. HAMBURGER, Circle theatre, Portland, Ore. M. KOBLEN, Scout theatre, Oakdale, La. T. L. LITTLE, Majestic theatre, Camden, S. C. M. MacLEOD, Wolverine theatre, Saginaw, Mich. EARL D. MASSEY, Texas theatre, Killeen, Tex. E. £. MERIDITH, Virginia theatre, Box 1190, Fairmont, W. Va. CARL F. MOCK, 56 Street theatre. Pine to Delancey Sts., Philadelphia, Pa. EDGAR A. MOSS, Moss Advertising Agency, Marion, Ind. W. H. OSTENBERG, JR., Orpheum theatre, Scottsbluff, Neb. EARLE HALL PAYNE, Kentucky theatre, Lexington, Ky. CLEM POPE, T & D theatre, Oakland, Cal. E. H. RANDALL, Liberty theatre, Condon, Ore. F. F, SCHWIE, Duluth theatre, Duluth, Minn. E. A. SNYDER, Rialto, Virginia theatres. Champaign, 111. S. STIEFEL, Roxboro theatre, Philadelphia, Pa. J. H. STILES, The Dalles Amusement Co., The Dalles, Ore. F. C. WESKIL, Rose theatre, Colfax, Wash. FRANK WHITBECK, West Coast Theatres, Inc., 134 Leavenworth St., San Francisco, Cal. EDWIN B. WINTERS, Heilig theatre, Seattle, Wash. Entry of name in above list signifies willingness to exchange theatre house organs with other publishers. (Theatre) — — (State) — ” — — Hamburger of Portland Adds Name to List Add the name of F. M. Hamburger, Circle theatre, Portland, Ore., to your list of cooperating theatre publishers. With the addition of Mr. Hamburger, the House Organ Exchange attains a membership of 26 exhibitor publishers. Mr. Harnburger is requested to submit a copy of his paper for reproduction. Each week there is additional evidence of awakening interest in theatre publication. Since inception of the house organ service conducted by this department scores of theatre men have begun publication of papers and many more are in preparation. Theatre publishers cooperating through the House Organ Exchange have greatly simplified the theatre publication problem. While strong differences of opinion exist, healthily, comparison of publications, exchange of ideas, discussions of questions confronting all, have enabled many beginners to turn out highly successful papers with little or no cost. T ells How He Made Serial Hold Up A. J. MILTON BEAN, Maple Leaf theatre. Mount Dennis, Ont., Canada, writes: A few years ago when I had booked a serial, “The Diamond from the Sky,’’ one of thirty episodes, I was up against it as to how to get it started in such a way that it would draw for the whole thirty weeks. I at last decided to invite all the people of our town to come and see the first episode at my expense, so I had some neat invitation cards printed and invited all and sundry adults to come and see our program absolutely free. We only seated 238 at that time and we showed that night to nearly 600, and that week’s receipts were only some $3 less than the week previous. W’as it a success? I’ll say it was! Where we used to have only about 60 or 70 on a Friday night we had over 200 and they came right through the thirb' weeks without a let-up. Apart from the serial many thanked me for the free show. Try it, some of you small houses, and tell the Her.'^.ld the result. “THE NAVIGATOR” Montgomery, Ala. — Strand — Boy dressed as sailor rides bicycle up and down streets. Department store distributes 1,000 paper hats and installs window display for total of eight in city. Special lobby display. (By C. D. Haug.) ^ “THE SILENT ACCUSER” Austin, Tex. — Queen — Newspaper contest awards prizes for best stories about intelligent dogs. Fifty balloons released from dome of theatre on opening day. (By W. G. Bishop.) ^ ^ ^ “JANICE MEREDITH” Birmingham, Ala. • — Strand — Private screening ten days in advance of opening for parents, teachers, club executives and press bring newspaper to support of attraction. Special cards in library, with 15,0(X) book marks. Gowns similar to those worn in picture make window displays. Special lobby display. (By C. D. Haug.)