Exhibitors Herald (Dec 1924-Mar 1925)

Page scan 000938 from Exhibitors Herald

Record Details:

Title:
Exhibitors Herald
Date:
Dec 1924-Mar 1925
Volume:
Exhibitors Herald (Dec 1924-Mar 1925)
Leaf #:
000938
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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46 EXHIBITORS HERALD Eebruary 21, 1925 WHAT SHOWMEN ARE DOING TO GET BUSINESS: Left — Ads submitted by H. Browning, Gordon’s Olmypia, New Haven. Right — Four spaces used by M. Rosenthal, Poli’s Majestic, Bridgeport, Conn., in his campaign for “The Golden Bed,” during which a short subject was made with local talent. Upper center — Frank H. Bums’ ad for “Dante’s Inferno,” which he calls “an old one.” Center — Ad about which M. Fletcher, Lyric, Hartington, Neb., writes: “This wais thought up in five minutes aind made me $5 a minute.” Letters illustrated above begin on page 43 under head of “What Showmen Are Doing to Get Business.” All reproductions are made upon a scale of 1 to 3.