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48
EXHIBITORS HERALD
February 21, 1925
[SHORT SUBJECTS]
^ . ■ _
Ralph Graves leads the cast in "The Beloved Bozo,” the Pathe release which features several bizarre sets.
Kid Week in Chicago
Last week was kid week in first run Chicago. The Chicago theatre had an Educational Juvenile comedy and McVickers had a Pathe Our Gang. And still there were not too many children.
Kid pictures are of two kinds, good and bad. Like the little girl in the jingle, when they are good they are very, very good, and when they are bad they are horrid. (Is that last word right?)
Both of the kid pictures referred to above, “Goat Getters” and “Every Man for Himself,” are good.
Short Plots In Demand
Some of the units in the various series being offered are not so good as to story. The actors hold them up, but the plots sag badly. There is a demand for good short plots
and it’s not a demand readily satisfied.
If a good short plot shows up in the realm of printed fiction it is snapped up by a feature producer and built up to suit his needs. Perhaps it would be a good idea for the series makers to solicit short plots written directly for the screen. Incidentally, the solicitation might be managed as exploitation with good results.
Alberta Vaughn Established
“Miss Vaughn is a queen with my fans.”
“Alberta, you are all right, the writer and all my patrons like your acting.”
That’s what two exhibitors wrote in the report department last week and it’s not often a star gets two personal boosts in a single week. It means that Alberta Vaughn is established.
It’s good news, for the short subjects need feminine stars. It has made many of them, but they jump quickly to the long features, more quickly than the men. Miss Vaughn is in a splendid position to make herself a name and fame by remaining in the short productions rather than jumping into the big crowd in the longer distances.
We Heard About It
Wm. E. Tragsdorf, Trags theatre, Neillsville, Wis., reported to last week’s issue on Pathe News, saying, “The manager of the Short Subjects department was worrying that none of the News Weeklies would get views of the Notre Dame-Stanford game. Some very fine and clear views of the above game appeared in this issue of Pathe news.”
We heard about that, and we heard also that International had the game, but we didn’t get to see either reel, although we scanned the papers for days and attended many theatres. Next season we’re
Two scenes from “The Aggravatin' Kid,” a new Century Comedy released last week.
going to start our campaign earlier, but there probably won’t be a national championship game next year.
Good Ideas Cost Money
Comedy production eats ideas faster than any other kind. One good idea often proves enough for a feature picture, but one isn’t enough for a single reel comedy. You can dwell on a point in drama but loitering is out of the question in comedy. An idea’s good only as long as they will laugh at it.
Good ideas cost money. Comedy makers need more of them. They pay well for them, but the supply is low. Next time you experience a good comedy idea, sit down and write it to your favorite producer. Don’t make a scenario of it. Just send the idea. They’re too scarce; to waste.