Exhibitors Herald (Dec 1924-Mar 1925)

Record Details:

Title:
Exhibitors Herald
Date:
Dec 1924-Mar 1925
Volume:
Exhibitors Herald (Dec 1924-Mar 1925)
Leaf #:
000954
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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62 EXHIBITORS HERALD February 21, 1925 ( F.B.O.amiouiices its 2iid MarvekNis Airplane Picture STARRING THE GREATEST DAREDEVIL .^,„frUNT AVIATOR. IN THE WORLD TODAY Supported by VIRGINIA LEE CORBIN HELEN FERGUSON — HARRY VON METER FRANK RICE — FRANK TOMICK DIRECTED BY BRUCE MITCHELL A VAN PELT-WILSON PRODUCTION Supervised by Elarnest Van Pelt GO and see “THE CLOUD RIDER” on the screen at your nearest F. B. O. Exchange. Talk about your Society Dramas and sex stories, and your hundred and one styles of feature pictures to get ’em in — but not one of ’em will stack up alongside of “THE CLOUD RIDER” for sheer power of thrills and we’ve taken every advantage in an advertising, exploitation and pictorial way to enable you to tell your fans what a whale of a picture “THE CLOUD RIDER” really is. No air picture ever made can compare with it, except A1 Wilson’s first picture “THE AIR HAWK” which is now making loads of money for thousands of exhibitors, also distributed by F. B. O. and produced by E. O. Van Pelt. FILM BOOKING OFFICES 723 Seventh Ave., New York. Exchanges Everywhere. SzJes Office: United Kingdom, 26-27 D’Arblay St., Wardour St., London, W.l England. Thematic Music Cue Sheets available on this picture.