Exhibitors Herald (Dec 1924-Mar 1925)

February 21, 1925 EXHIBITORS HERALD 63 “What the Picture Did For Me” VERDICTS ON FILMS IN LANGUAGE OF EXHIBITOR Copyright, 1924 This is the original exhibitors’ reports department, established October 14, 1916. Beware of cheap, misleading imitations. “What the Picture Did for Me” is the one genuine source of exhibitor-written box office information. Address: “What the Picture Did for Me,” EXHIBITORS HERALD, 407 South Dearborn Street, Chicago, III. Associated Exhibitors NEVER SAY DIE: Douglas MacLean — Good comedy drama and got quite a number of laughs, but story rather weak. Six reels — E. D. Luna, Cozy theatre, Wagoner, Okla. — Small town patronage. NEVER SAY DIE: Douglas MacLean — Somewhat of a disappointment, as the advance ballyhoo and criticisms led us to expect something far above the average. Business below normal, both nights, which no doubt prevented the production from registering better. Weather bad. Seven reels. — Henry W. Gauding, Lincoln theatre, Pittsburg, Pa. — Neighborhood patronage. THE YANKEE CONSUL: Douglas MacLean— An excellent production that brought many laughs and many compliments. But the star don't pay a profit in this town. Have played “Going Up,” “Never Say Die” and this one within the past four months and they have not paid expenses. — W. J. Powell, Lonet theatre, Wellington, Ohio. — Small town patronage. GOING^UP: Douglas MacLean — Good comedy feature, with aeroplane feature somewhat overdone. Xmas business below normal. — G. J. Ritter, Regent theatre, Bogota, N. J. — General patronage. GOING UP: Douglas Maclean — A little draggy working up to the going up part, but a riot after he took off. Much better than “The Hottentot” at that. Did regular week-end business. It may be as funny as some of the Lloyd's, but MacLean is not a drawing card for me. Seven reels. — A. D. Brawner, Jewel theatre, Hooker, Okla. — Small town patronage. F. B. O. CHEAP KISSES: Cullen Landis — A very well done “jazz age” picture with an unusual twist. Gave satisfaction and drew fine business for thiee days. Blizzai'd knocked business Monday night. — John W. Hawkins, Capitol theatre, New Bedford, Mass. — General patronage. FLASHING SPURS: Bob Custer — This is very good and this star is getting by for some i*eason or other. Personally I do not see any action to his work, but we are not the ones to be pleased. If he pleases audiences, then I am satisfied. Five reels. — C. V. Anderson, Oak theatre, Oakdale, Neb. — General patronage. FLASHING SPURS: Bob Custer — I can't give this one much. Bob is all right, but the stories they put him in are the bunk. The ending to this is enough to give a rough Saturday night crowd the pip. The title, also, has nothing to do with the picture. There are no more flashing spurs in this than there were horses in Hoot’s “Forty Horse Hawkins.” In other words, it is simply getting money from your patrons under false pretenses when you advertise spurs or horses, and only show them bull. Five reels. — Wm. E. Ti-agsdorf, Trags theatre, Neillsville, Wis. — Small town patronage. THUNDERING HOOFS: Fred Thomson— A real good Western feature. Good print. Five reels. — L. Deyo, Miers theatre, Schoharie, N, Y. — General pati’onage. THE DESERT SHEIK: Wanda Hawley— This is better than the average Sheik pictuie. At least is better than Rudie’s desert pictures, and will please most everyone. Six reels. S. G. Fi’y, Palace theatre, Omaha, Tex. — Small town patronage. THE NO GUN MAN: Lefty Flynn — A cheap story. Pleased fairly well. Some good shots of Western scenery. — J. Winninger, Davison theatre, Waupun, Wis. — General patronage. AMERICAN MANNERS: Richard Talmadge— This is a real comedy, and full of pep, lots of stunts and pleased everyone. We need more of these kind for our sick box office. Talmadge is a sure comer, and when we have him again, all the kids will be back and most of the old ones. — J. E. Hubbell, Palace theatre, Worthington, Ind. — Small town patronage, TRIGGER FINGERS: Bob Custer— A dandy picture. Good print. Five reels. — L. Deyo, Miers theatre, Schoharie, N. Y. — General patronage. A GIRL OF THE LIMBERLOST: Gloria Grey — Public enjoyed it more than the book. Good business. — H. B. Frank, Royal theatre, Macomb, 111. — General patronage. PHANTOM JUSTICE: Special cast— A good mystery picture. It ended so different from other pictures that it left a very pleasing effect when it was finished and brought approval. — George J. Mahowald, Alhambra theatre. Garrison, N. D. — General patronage. LET’S GO: Richard Talmadge — As previous reports indicate, this has a very light story. However, the action and comedy will off-set that. If they would give Dick a good story, these would be knockouts. Six reels — S. G. Fry, Palace theatre, Omaha, Tex. — Small town patronage. LIGHTS OUT: Special cast — A good mystery drama. — George J. Mahowald, Alhambra theatre. Garrison, N. D. — General patronage. LIGHTS OUT: Special cast — Should have been better, as it had a good story, but the director did a poor job. Business poor. — J. Winninger, Davison theatre, Waupun, Wis. — General patronage. LIGHTS OUT: Special cast— This was sent to us in place of our New Year feature, “Judgment of the Storm,” and disappointed our patrons. A fair picture, but no special for a holiday. My patrons expected to see “Judgment of the Storm.” Six reels. — A. C. Betts, Powers theater. Red Creek, N. Y. — Small town patronage. THE DANGER LINE: Sessue Hayakawa — Picture very poor. Not much to it. — H. B. Frank, Royal theatre, Macomb, HI. — General patronage. THE DANGER LINE: Sessue Hayakawa — “The Danger Line” on this one is the dotted line. Don’t believe that it pleased even half of our patrons. Not a bit of life or pep to it, and no story either. Six reels. — Paul B. Hoffman, Legion theatre, Holyrood, Kan. — Small town patronage. THE FOURTH MUSKETEER: Johnnie Walker — Good film. A nice little comedy drama that seemed to please. It’s good enough for any town. If you haven't played it, be sure and get it. Six reels. — W. T. Davis & Son, Rialto theatre, Sharon, Wis. — General patronage. THE LOVE PIRATE: Carmel Myers— Fair picture— poor business. — H, B. Frank, Royal theatre, Macomb, HI. — General patronage. THE FIGHTING SAP : Fred Thomson— A mining story containing several good stunts by Fred. Silver King also did some mighly clever stunts. Consider it a good out-doors picture, but not quite as good as his previous i)ictures. Five reels. — A1 Powell, Highland theatre, Guthrie, Okla. — General patronage. THE SPIRIT OF THE U. S. A.: Johnnie Walker — Good in every way. (iood print. Eight reels. — L. Deyo, Miej*s theatre, Schoharie, N. Y. — General patronage. THE LULLABY: Jane Novak — Very good, A. picture anyone should like. Something different. — H. B. Frank, Royal theatre, Macoivio, 111.— General patronage. FOOLS IN THE DARK: Special cast -One of the very best comedy dramas I ever saw. — C. E. McClain, Liberty theatre, Tryon, Okla. — General patronage. NORTH OF NEVADA : Fred Thomson— We wish to add our O. K. to the many favorable comments on this picture. It is an extra good Western picture. — W. J. Shoup, De Luxe then' re, Spearville, Kans. — Small town patronage. THE FAIR CHEAT: Special cast — I thiiik Ihis would have been a good picture If we had even got two-thirds of it. But we got only about half. No end. It was all broken and everything imaginable wrong. Extra rotten. Everybf)dy dissatisfied. We all stayed away from the front entrance until they were gone. — George J. Mahow NATIONAL SCREEN SERVICE Inc. NEW YORK CHICAGO EOS ANGELES NOW BOOKING ^nm^tomahe Syd Chaplin Produced by CHRISTIE FILM COMPANlGka Films Ltd.-0i5tributor$ for United Kingdom ProducersPfstributiiiQ ^■I^^CORPORATION J ■ ' vF